Gregory Haft - Simple Giving

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Information about Gregory Haft - Simple Giving

Published on February 26, 2014

Author: thegregoryhaft



Philanthropy is on its way to being smoother and easier, with no middleman. Donating can now be as simple as sharing a post on facebook, texting a number, or shooting off a tweet. Charities want to interact with donors in a seamless fashion to make giving less of a hassle and more rewarding, but this means they have to change the game.
One way to change the game is to target millenials. Students at Syracuse University created a service called Centscere. It turns your interaction with social media into donations for charities. Every time you share or like something on Facebook a few cents go to a charity of your choice. Your credit card is charged every time you reach $7.99 in donations. The larger goal is to make giving part of a daily habit that will continue throughout their lives. Other similar charities include One Today by Google, Charity Miles, and Check in for Good (C4G).
Other, more advanced technology is helping money go straight from donor’s pockets into the hands that need it. A California based non-profit called Give Directly, uses mobile phones to get money directly to people in Kenya and Uganda. There is no condition attached to the money for those who receive it, but there is an application to get donations and they chose families who want to send their child to school or who enroll in medical check-ups. Give Directly did a study with MIT that showed that their method, as opposed to traditional giving increased food consumption in the poor households.
As technology takes hold of the philanthropic world, a problem remains with anonymity. Some large donors want to contribute anonymously and don’t like the idea of sharing any of their data with third parties. Other problems are that the internet can become its own kind of middle man that keeps donors at a distance from charities and doesn’t let them form a relationship.
Good or bad, technology is pressing into every facet of our lives, including charity and how we give.

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