Greenwashing - What's Next?

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Information about Greenwashing - What's Next?
Business & Mgmt

Published on July 29, 2009

Author: mcmilker

Source: slideshare.net

Description

Greenwashing- what to do; what not to do and what's next!

Greenwashing What To Do What Not To What’s Next The Eco Investment Club San Diego July 28, 2009

The Seven Sins of Greenwashing Sin of Hidden Trade-off (Paper) Sin of No Proof ( % Post Consumer Waste) Sin of Vagueness (Natural) Sin of Worshipping False Labels (Carpets) Sin of Irrelevance (CFCs) Sin Of Lesser of Two Evils (Organic Cigs)) Sin of Fibbing

Sin of Hidden Trade-off (Paper)

Sin of No Proof ( % Post Consumer Waste)

Sin of Vagueness (Natural)

Sin of Worshipping False Labels (Carpets)

Sin of Irrelevance (CFCs)

Sin Of Lesser of Two Evils (Organic Cigs))

Sin of Fibbing

Where do we go from here? Companies need to understand and work with their stakeholders on sustainability Customers Vendors Consumers Press Advocates Government

Companies need to understand and work with their stakeholders on sustainability

Customers

Vendors

Consumers

Press

Advocates

Government

Don’t Say Your Green – Say You’re Trying

Watch out for Loaded words – Natural etc.

Don’t Reach

Green Your Partners

Embrace Advocates

Manage Your Image through Social Media

The “Dos” of Greenwashing Don’t Say Your Green – Say You’re Trying Watch out for Loaded words – Natural etc. Don’t Reach Green Your Partners Embrace Advocates Manage Your Image through Social Media

Don’t Say Your Green – Say You’re Trying

Watch out for Loaded words – Natural etc.

Don’t Reach

Green Your Partners

Embrace Advocates

Manage Your Image through Social Media

Case Study

Case study

Thank You @mcmilker themcmilkergroup.com

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