green marketing

40 %
60 %
Information about green marketing

Published on September 15, 2010

Author: arathymalz


Slide 2: In recent years the term green or eco marketing have come to prominence and reflect a growing concern at all levels of the impact of the increased consumption on physical environment. The implications of the destruction of the forests , the appearance of ‘ holes ‘ in the ozone layer etc were widely published and created a wave concern about the destruction of our natural environment. Therefore many consumers are in favour of eco-friendly products .This has created some impact on marketing . Slide 3: Green marketing refers to the process of selling products or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way. Slide 4: Many manufacturers have recognized environmental concerns as a source of competitive advantage and have developed products with a green image Slide 5: Macdonald’s have stopped packaging their hamburgers etc in polystyrene containers and now use cardboards which comes from a renewable resource and is biodegradable or recyclable . Slide 6: The production process is compatible with ecosystem It is compatible with goals of the company It satisfies the consumers REQUIREMENTS Slide 7: Eco label is an environmental claim that appears on the packaging of a product .It is awarded to a manufacturer by an appropriate authority. ISO 14020 is a guide to the award of Eco-labels. The government of India launched an Eco-mark Scheme in 1991 to increase consumer awareness in respect of environment friendly products.The aim of the scheme is to encourage the customers to purchase those products which have less harmful environmental impact. ECO LABELLING Slide 8: Improvement of image and sales of products Manufacturer’s being more accountable to environmental impacts. Consumer’s awareness that their choice of product do affect the environment as some products are less damaging to environmental than others Eco labeling leads to OPERATON OF ECO-MARK SCHEME OF GOVERNMENT OF INDIA : OPERATON OF ECO-MARK SCHEME OF GOVERNMENT OF INDIA 3 stages led to award of eco-mark in India The Steering Committee of the MEF determines the product categories for coverage under the scheme and to formulate strategies for implementation and future developments of the scheme. The second stage is the identification of specific products to be selected and the individual criteria to be adopted by the Technical Committee of CPCB. In the third stage the Bureau of Indian Standards (BIS) is to certify the product and formulae contract with the manufacturer allowing the use of eco-mark. Slide 10: Products to meet the relevant standards of BIS. Manufacturers to produce documentary evidence in regard to compliance of EPA.Water and Air Acts and other rules and regulations such as Prevention of Food Adulteration Act and rules made there under. The product to display the list of critical ingredients in descending order of quantity present. The packaging to display the criteria based on which the product has been labelled environment friendly. The material used for packaging to be recyclable./ reusable /biodegradable. The products to be accompanied by detailed instructions for proper use. CRITERIA FOR ECO-MARK Slide 11: STATUS FOR ECO-MARK DEVELOPMENT Soaps and detergents Paper Food items Lubricating oils Packaging materials Paints and powder coatings Batteries Electrical / electronic goods Food addition Wood substitutes Cosmetics Aerosol propellants Plastic product Textiles Fire extinguisher Leather

Add a comment

Related presentations

Related pages

Green marketing - Wikipedia

Green marketing is the marketing of products that are presumed to be environmentally preferable to others.Thus green marketing incorporates a broad range ...
Read more

Green Marketing vs. konventionelles Marketing

Green Marketing Konventionelles Marketing; Konsumenten: Konsumenten sind Menschen. Sie haben ein Leben und bewegen sich in gemeinschaftlichen Kreisen.
Read more

Green Marketing | Sustainability Marketing, The New Rules ...

J. Ottman Consulting are expert advisers on green marketing. Jacquie Ottman is the author of The New Rules of Green Marketing: Strategies, Tools and ...
Read more

Green Marketing - Nur grün oder auch wirtschaftlich ...

Green Marketing - Nur grün oder auch wirtschaftlich sinnvoll? - B.B.A. Paul Ladewig - Seminararbeit - BWL - Marketing, Unternehmenskommunikation, CRM ...
Read more

The Green Marketing Manifesto: John Grant ...

John Grant - The Green Marketing Manifesto jetzt kaufen. ISBN: 9780470723241, Fremdsprachige Bücher - Marketing
Read more

Green Marketing - Eine Einführung - Marcus Bartelt - ePUB ...

Eine Einführung in das Green Marketing unter der Fragestellung, wie mit den altbekannten Marketinginstrumenten "grüne" Inhalte transportiert werden können.
Read more

'Grünes Marketing' | Self-Publishing bei GRIN

Green Marketing - Nur grün oder auch wirtschaftlich sinnvoll? BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media.
Read more

5 green marketing strategies to earn consumer trust | GreenBiz

These tips will help you devise green claims that hold up to scrutiny — and reap rich rewards.
Read more

Green Marketing Definition | Investopedia

Green marketing consists of marketing products and services based on environmental factors or awareness. Companies involved in green marketing make ...
Read more Grüne Welle im Vermarktungs-Mix

Im Zuge der Diskussionen und Entwicklungen rund um den Mega-Trend Nachhaltigkeit hat sich ein neuer Zweig innerhalb des Marketing herausgebildet: das Green ...
Read more