Greed Or Green Reset 2009

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Information about Greed Or Green Reset 2009

Published on July 17, 2009

Author: tweedejansteen

Source: slideshare.net

Description

Wat vinden we van 'groen' in merk/communicatie en organisatie?

FROM GREED

TO GREEN!

AANLEIDING

AANLEIDING DE ECONOMISCHE CRISIS MAAKT DUIDELIJK: RECORDWINSTEN EN HET GROTE GRAAIEN KAN EN HOEFT NIET MEER

TRENDBREUK BEHOEFTE AAN EEN NIEUW ELAN

VERANDERING

VAN GREED NAAR GREEN

GREEN IN DE KERN VAN JE ORGANISATIE IN JE DNA IN JE MERK

PROBLEEM JE BENT GEWEND OM OP KORTE TERMIJN RESULTAAT TE BOEKEN TE SCOREN BETER TE ZIJN DAN DE REST

UITDAGING HOE VOORKOM JE DAT JE ALS ORGANISATIE/MERK IN DE VAL TRAPT VAN GREENWASHING? HOE ZORG JE ALS ORGANISATIE/MERK VOOR GESLAAGDE GELOOFWAARDIGE BOUW OF TRANSFORMATIE?

RE:SET GREED VERSUS GREEN? WIE GEBRUIKT WAT IN MERK EN COMMUNICATIE? WAT VINDEN WE ERVAN? WAT KUNNEN WE ERMEE?

HTTP://GREEDORGREEN.NING.COM

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