Published on November 7, 2015
1. Inside: NGO’s profiles Activities & events Projects & programs Case studies & Success Stories Awareness Raising Material Achievements & Awards GreaterGood The NGO W rld A magazine of EDITION August 2015
2. FB: greater.g www.greatergood.pk Printed by: Jaiza Printers, Old Ghalla Mandi, Outside Bohar Gate Multan Published and Distributed by: Greater Good House, Chah Jattu Wala , Vehari Road, Multan Editorial Board Chief Editor: Zafar Iqbal Muhammad ArshadEditor: Shakeel Ahmed, Naeem Abbas, Somaira KianiSub-Editors: Rashid MehmoodDesign & Layout:
3. Islamabad NGO's DeclarationIslamabad NGO's Declaration The Nonprofit of the Future Message from MASOOD AKBAR Chairman The Masood International Group Ground Breaking Ceremony TABA Center for Coordination & DevelopmentTABA Center for Coordination & Development E-E-Learning Reached Balochistan HANDS Emergency Response From Selfie to Unselfish Save the Children Two NGOs lost their UN consultative status for speaking against Pakistan Barkat Project for Poverty Alleviation Creating Movement for Right to Education in AJK Islamabad NGO's Declaration The Nonprofit of the Future Message from MASOOD AKBAR Chairman The Masood International Group Ground Breaking Ceremony TABA Center for Coordination & Development E-Learning Reached Balochistan HANDS Emergency Response From Selfie to Unselfish Save the Children Two NGOs lost their UN consultative status for speaking against Pakistan Barkat Project for Poverty Alleviation Creating Movement for Right to Education in AJK 0101 0505 0606 0707 0808 0808 0909 1010 1010 1111 1212 01 05 06 07 08 08 09 10 10 11 12
4. th 27 February 2015. Representatives of more than 500 NGOs (local & international) all across Pakistan gathered at NCRD Islamabad to celebrate World NGO Day 2015. This was second event in row since 2014 when The NGO World celebrated the day in Pakistan. The NGO World managed different types of activities to celebrate the dayincluding; a. A Conference with sessions on different important aspects especially, sustainability issues of NGOs, effective use of ICTs & social media by NGOs and challenges to the sector. Experienced NGO practitioners, experts, consultants, social workers and representatives of regulatory bodies delivered their thoughts and shared experiences on above mentioned topics. b. TheNGOworldlaunchedanupdateddirectoryof 555NGOstitledasGreaterGood. c. Different NGOs, service providers, institutions and consultancy firms displayed their innovative projectsintheexhibitionmanagedthere. d. As an outcome of the event different organizations, firms and institutions signed mutual MOUs, agreements and joined hands to deliver for betterment of society by complementingeachother. e. Organizations demanded UN to include the day in its calendar to be celebrated every year as an acknowledgment to the exceptional work done NGO sector. We the participants in celebration of World NGO Day onFebruary27,2015herebydeclaredthat: 1. Weshallpromotehumanrights,equalopportunities to all, patriotism and self‐help, through evidence based but unbiased advocacy and relentless services forourcommunities. 2. We declare that we can only partner with those organizations that follow the national legal framework of Pakistan and international regulations acrossthefacetsoflegaldefinitions. 3. We assured that we shall update our organizations' governance structure and SOPs, integrity policies/codes of conduct, transparency standards, human resource management policies, financial management standards and downward accountabilitymeasures. 4. We shall be vigilant enough to our project(s), operation and activities to mitigate any risk of corruption and continuously build and evolve a system of transparency that is capable of ensuring a justifiedsystem. 5. We shall be transparent and accountable to all stakeholders (board, staff, supporters, subsidiaries, local partners, volunteers, members, donors and governmentalregulatorybodies). Most important component of the event was that participating organization agreed on a 20 point agenda that is infect guidelines for the NGO sector to deliver effectively for the target communities and earn a good name for not only the social sector but also for the beloved homeland. Islamabad NGO'sIslamabad NGO's Declaration forDeclaration for Islamabad NGO's Declaration for GreaterGood
5. 6. We shall eliminate in our working any sort of biases arising out of religion, sect, gender, creed, race, tribe andpoliticalaffiliationetc. 7. We shall adopt the ethical fund raising strategies which must not negate Pakistan's security, morality, ethics,valuesandfollowthenormsofthesociety. 8. We shall promote the culture of taking self help initiatives and develop a strategy of being sustainableorganization. 9. We shall maintain the strong and regular feedback mechanism from our beneficiaries and settle their complaints properly, if any. We shall have participatory evaluation system in our all projects andactivities. 10. We shall strive & maintain our budgets; achieve our missions better; and contribute better to society. We understand until & unless we are not transparent and accountable to public we cannot run advocacy campaign to make public sector organizations accountabletopeople. 11. We shall formulate & nurture an ICT4D Think Tank which should include representatives from the government, NGOs, IT industry, Telecom industry, thematic experts, development specialists etc. This ICT4D Think Tank must be able to extend the desirable national policy framework to initiative ICT4D activity across the governance levels of the countryofPakistan. 12. Weshallaggressivelyexploittheopportunities inthe cyber‐space (web, cloud, and telecom) in all facets of development sector (presence, communication, management, administration, community development, interest groups, donations managementetc.). 13. We shall develop and implement strategies, activities and practices that promote individual and collective human rights, while ensuring Pakistan's commitmenttoUNconventions. 14. We as development actors shall promote and practice development cooperation embedding gender equity, reflecting women's concerns and experience, while supporting women's efforts to realize their individual and collective rights and ensuring their participation as fully empowered actorsinthedevelopmentprocess. 15. We shall implement priorities and approaches that promote environmental sustainability for present and future generations, including urgent responses to climate crises, with specific attention to the socio‐ economic, cultural and indigenous conditions for ecologicalintegrityandjustice. 16. Our priority will be to go along with developmental agenda of the government rather than making parallelsystems. 17. Ouralleffortswillbecontributingtoearngoodname foroursectorandhomeland. 18. It will be our commitment to complement the efforts of government to develop the communities within ouravailableresources. 19. We shall celebrate The World NGOs Day every year on February the 27 whereby greater good will remain the sole purpose of participation. For this purpose NGOs will negotiate UN concerning departmentstoincludethedayinitscolander. 20. We shall take part the efforts of networking for greatergood. The event was organized with efforts of; Mr. Zafar Iqbal (Goodwill Ambassador) @ World NGO Day Initiative‐Pakistan
6. It is a complex of internal and external factors that are leading to the demise of nonprofits as we know them today. Many of these are positive forces that are re‐ definingthenonprofitofthefuture. Let's take just a minute to look back at how we got here. Much of the momentum for nonprofits grew from our seeking an alternative to the greed and materialism that defined many corporate businesses. That was a good thing. Our intentions were right—we were going to maketheworldbetterandmoreequitable. Let's take just a minute to look back at how we got here. Much of the momentum for nonprofits grew from our seeking an alternative to the greed and materialism that defined many corporate businesses. That was a good thing. Our intentions were right—we were going to maketheworldbetterandmoreequitable. But, it was a fatal flaw that the nonprofits I grew up with, defined themselves in a negative way. I learned marketing in the arena of nonprofit food cooperatives. Our slogan was “food for people, not for profit.” Our logo was a clenched fist holding a bundle of wheat. We were defiant idealists. By golly, we were going to change theworld! We did, in many ways. But we, too often, became insular. We created a dualism between for‐profit and non‐profit worlds. Somehow, we saw ourselves as morally superior to our counterparts in corporate environmentsthatwereaccountabletoshareholders. The line between nonprofits and for profit businesses grows thinner as we discover that the most successful business and entrepreneurial organizations are those focused on social good. Social good organizations may emergefromeithertheforprofitorthenonprofitworld. Today, the new tax exempt organizations we are helping to start are social good organizations. Many are formed by the leaders of emerging start‐up companies. You might say, their organization has a 'for profit' and a non‐ profitface. THE NONPROFIT OF THE FUTURE ISN'T Dr. Samuel Mahaffy Nonprofits as we know them today are dinosaurs. They are destined to disappear. I do not make this prediction lightly. After all, I have assisted more than five hundred nonprofits in my life. The nonprofit world has been my life. In the nonprofit world, I have met some of the most caring, compassionate,andvisionarypeople. Even the name 'non‐profit' is destined to disappear. As nonprofits face dwindling resources and wake up to find thattheirfundingmodelsarenotsustainable,wediscovera bit belatedly that “we need to put the profit back into nonprofits.” Nonprofits simply cannot operate outside of the practices that insure a sustainable future. As in the world of for‐profit businesses, unsustainable business practices are the harbinger of the untimely demise of nonprofits.
7. The nonprofit of the future will be a social good organization. What does this emergent social good organization look like? The emerging social good organization has a global perspective, because it knows that we are all interdependent. What happens inAfricaortheMiddleEastdoesaffectushere. The emerging social good organization is quicker on its feet. It is not static. It is less concerned with mission drift and more engaged in scenario planning. It adjusts its mission and focus frequently as it responds to rapidly changing needs. Each step suggests the next. The story of the emerging social good organization is an ever and rapidlyevolvingnarrative. Relational leadership is the norm in the emerging social good organization. These organizations are deeply grounded in the present. At the same time the emerging social good organizations has the wisdom to anticipate theimpactofitsdecisionsonfuturegenerations. Emerging social good organizations ask strengths‐based questionsinsteadofseekingtosolveproblems.Afterall, the questions we ask shape our future. Instead of problem solving, we focus on life‐giving and life‐ sustaining innovation. The emerging social good organization is more collaborative. It is building partnerships around the world. It welcomes competition and new ideas. It is adept at messaging andeffectiveuseofsocialmedia. The emerging social good organization is engaged in the ever‐changing dance between dreaming and designing anddelivering. I am honored to work with a new generation of leaders and organizations for social good. We are supporting these emerging organizations that are creating new technologies, finding ways to provide fresh water and food to the world, and both imagining and creating a desiredfuture. We are honored and humbled to be part of the birth process of the emerging social good organizations. The days of the closed fist holding the shaft of wheat are gone. We still hold that harvested wheat in our hand. Butitisanopenhand,andnotaclenchedfist. There is a positive reason why nonprofits as we know them will disappear. A ground‐swelling movement in the business world is mitigating against the need for nonprofits. Under the inspiring leadership of visionaries like David Cooperrider and a host of others, we are discovering that corporations canbeagentsofsocialgoodintheworld. Nadya Zhexembayeva says in her great work, Overfished Ocean Strategy: Powering up Innovation for a Resource‐ deprived World that “something entirely new is ready to be born.” Message from MASOOD AKBAR Chairman The Masood International Group It gives me immense pleasure to extend my sincere greetings to the 'Greater Good' team and all its board members on the eve of launching the first NGO magazine of Pakistan. The monthly magazine is expected to present exciting, stimulating and incisive details of the NGOs/charities in a kaleidoscopic form. In Pakistan, NGOs are private organizations that pursue activities to relieve sufferings, promote the interest of the poor, protect the environment, provide basic social services and undertake community development. Many NGOs are active in the traditional sectors of emergency support, rehabilitation, poverty reduction, maternal and child health, family planningandeducation. The functionality of NGO work can be further improved through monitoring, accountability and capacity building. I am sure that Zafar Iqbal who is a leader and works with the leaders and for the leaders will take the magazine to greater heights of success. I am sanguine that Zafar Iqbal will make it an online magazine in the future in line with modern trends. It will help increase the distribution of magazine on a global scale while delivering content across multiple platforms and also instantly direct potential customers and traffic to the contentofthemagazine. On the launching of first NGO magazine, I wish 'Greater Good' greater progress in the forthcoming years and I look forward to Greater Good contributing towards the socio‐economicdevelopmentofthecountry.
8. TABA Center for Coordination & DevelopmentTABA Center for Coordination & DevelopmentTABA Center for Coordination & Development Report by: Khalid Butt TABA project was launched in 2012 at Lahore University of Management Sciences to bridge and organize efforts of committed and selfless Social Sector organizations maximizing/ harmonizing response to have collective impact in all sectors. With concerted efforts of its CentralCoordinationCommittee(AgroupofCommitted Souls) through Health, Education, Capacity Building, Rural Empowerment & Disaster Management Clusters, number of initiatives have been taken providing quality services on ground. TABA is setting up a new trend by bringing people/ organizations (Presently with 100 partners) together that have devoted their lives, blood and souls in service of humanity and above all Pakistan. Shortly, TABA shall be engaged in certain advocacy initiativesaswell. TABA Family members gathered from all over PAKISTAN & Country Heads of International organizations to affirm the spirit of being together ie Wata`wanu Alal Birr....each one of them blessed this occasionbytheirparticipation. Keeping in view the fast growing activities of all clusters and expansion of operations, there was a need to have a secretariat designed/ established which should encompass offices as well as Auditorium/ conference rooms to cater all future needs. Naim Un Naseer Welfare Trust has purchased 23 Marlas Land for the said purpose worth 30 M. Ground Breaking Ceremony of TABA Center for Coordination & Development (TCCD) wasplannedonMay2,2015. Event proceeded by placing tiles on wall by representatives of the respective partners and receving souvenir of the event. “Muslim Hands” got the honor of putting up first tile and Mrs. Zareen Arif, founder of th Jahanara memorial trust, closed it by placing the 100 one. TABA is a platform for all welfare trusts and NGOs to achieve best coordination, collaboration, harmonizing potentials with maximizing response and the objective of turning this country into a global donor for service of mankind. Ground Breaking Ceremony Founder of TABA Mr. Asif Mahmood
9. June 2015: The current heat wave in Sindh affected every one and as the temperature continues to soar leading to large number of deaths mainly due to heat stroke. More than 1000 deaths have been recorded from heat‐related problems at differenthospitalsofthemegacityKarachi. Chief Executive HANDS has declared emergency in HANDS Jamkhanda hospital, Malir Karachi to treat patients with heat stroke on emergency basis and presence of doctors, paramedicalstaffandnecessarymedicinesisbeingensured. Further HANDS Disaster Management Program has established Heat Stroke Relief camps at Jinnah Hospital Karachi and at HANDS Hospital Jamkanda Bin Qasim town of District Malir to provide the relief to affected patients/ attendantswithsupportofFriendsofHANDS. · 721 Patients were treated through HANDS Hospital Jamkandaduringlast3days. · More than 1000 patients/attendants received food packets(Aftari)withsupportoffriendsofHANDS · More than 12000 people/ patients/attendants receivedSweetwater+safedrinkingwater · About 5300 Mineral water bottles distributed to patients/attendants. · More than 1000 ORS packets and small wet towels weredistributedtothepatients. · Awareness/ Education regarding “How to prevent fromHeatStroke”weredeliveredtothepeople. HANDS Emergency Responsefor heat wave affected people of Karachi HANDS also established “Heat Stroke Relief Center” at HANDS Jamkhanda hospital, Malir to provide free of cost relief to the citizens who are affected due to extremeheatwave. TaaleemFoundationhasreachedamilestoneinBalochistanbylaying the foundation of e‐learning. E‐learning has commenced from TFGS Sui.TFisnotstoppingherebutshallbeimplementinge‐learninginall ofits8schools. Quality education is being brought right to their doorsteps through low‐cost, high‐efficiency, quick‐fix solutions with the help of innovativetechnologiesasanagent. Mr. Ghulam Ali Baloch‐Commissioner Sibi Division appreciated the latest technology based e‐learning, computer based scientific educationalservicesandteachingtechniquesintroducedbyTaaleem Foundation for the provision of better educational services in the rural districts of Balochistan. He also appreciated the installation of solar panel and other facilities for the students and environment of learningprovidedbytheTaaleemFoundation. Learning reached Balochistane
10. The word 'selfie' traces its roots to a man who posted a photo of his injured face on an Australian forum more than a decade ago a c c o r d i n g t o O x f o r d Dictionaries. He apologized for the fact that it was out of focus, saying that it was not because he looked drunk in the photo, butbecauseitwasa“selfie.” Ten years later, selfie solidified its stature and rose to the etymological pedestal when it was declared as the 2013 word of the year by Oxford Dictionaries, especially when it gained millions of mentions across various social platforms when the concept of a hashtag started to proliferate. #Selfie wasthenusedasanidentifierforself‐portraitsonline. According to the renowned dictionary, the word now bears the meaning of “a photograph that one has taken of oneself, typically with a smart phone or webcam and uploaded to a socialmediawebsite.” Albeit the word continuously finds its way into everyone's vocabulary, some critics argue that selfies actually encourage narcissism, selfishness, or even egotistic behaviouronefilteredphotoatatime. The argued implications, on one hand, don a certain kind of truth, that perhaps selfies promote a grandiose view of oneself online. But having said that, personally, I have witnessed how some companies, NGOs, and entities have actually harped on this social phenomenon and used it as a catalystforpositivechange. With just a dash of creativity, they were able to turn the ostensibly vain idea of a selfie into something good, viral, andultimately,unselfish. When destructive typhoon Haiyan wreaked havoc in the Philippines, many were left without food, shelter, and other basic necessities. NGOs can only do so much to help, but what was needed during that time was to gather as much supportaspossible. A local advertising agency was able to bridge the gap through the “Unselfie” campaign. Latching on the simple idea of a selfie to spread awareness, the agency asked people to post their “unselfies” wherein instead of showing one's face, a person will take a photo of himself/herself with a piece of paper covering his/her face, and bearing a message seeking support for institutions like Unicef, one of thegroupshelpingthetyphoonvictims. The campaign is still reaping awards today for its seemingly simple yet effective way in not just spreading the message, but actually rallying Filipinos, and even the international community,toactandhelpoutinthereliefoperations. Similarly, the National Aeronautics and Space Administration (NASA) has been using selfies for two years now to promote Earth Day awareness. Last year's “#GlobalSelfie” campaign asked people from around the worldtoanswerthequestion“WhereareyouonEarthRight Now?” through selfies. This year, they asked people to share selfies, photos, Instagram and Vine videos of their favourite places on Earth, with the intent to reinforce the idea that thereisindeed,“#NoPlaceLikeHome.” What I'm trying to point out here is before we immediately discount an idea to be too “self‐centred,” we can try to look at it from a more creative perspective, one that can forward positive societal change. At the end of the day, today's world is dominated by millennials and people who are connected to the Information Superhighway, and the best and most effective way to reach them and get them to actistorideontrendslikeselfies. Therearemanymorecampaignsouttherethathavealready jumped in the selfie bandwagon. NGOs and other entities should follow suit and leverage on trends especially ones on digital,toamplifytheirrespectivecausesandreachformore support. Many people doubt if all these translated into offline action. But as I always believe, making people aware is the first step to making them act. And if these selfies and other digitaltrends can spark thathype and generate awareness on causes that truly matter, then so be it. I'd be glad to take aselfieforaselflessworld. From selfie to unselfishWho knew a simple self‐portrait can inspire a thousand causes? Carl Freer (Chairman of The Freer Foundation)
11. Islamabad: The office of International Non‐Governmental Organisation (NGO) 'Save the Children' in Islamabadhasbeenreopenedaftertheinteriorministryconditionallyallowedittoworkforsixmonths. Media reports quoting sources in the interior ministry said that 13 out 73 offices of the NGO have been allowed to operate in Pakistan except the Federally Administrated Tribal Areas (FATA), Balochistan, Gilgit‐ Baltistanandothersensitiveareas. A spokesperson from the NGO welcomed the decision and said that their organisation certainly does not workagainstthecountry.ThespokespersonwentontosaythattheNGOhasbeenoperatinginPakistansince the last 35 years and all its 1200 employees are Pakistani citizens. He added that they will continue their effortstoworkforthewelfareofchildreninPakistan. 'Save the Children' operations in Pakistan were halted on June 11 and its Islamabad office was sealed for its alleged involvement in anti‐state activities. Two NGOs lost their UN consultative status for speaking against Pakistan Two Africa based NGOs, the African Technology Development Link (ATDL) and the African Technical Association (ATA), lost their consultative status within theUnitedNationsafteravoteintheUNCommitteeon NGOs. The NGOs were alleged to have used language not befitting the United Nations and were also accused of having violated UN norms against acting in a politically motivated manner against member states. The vote against the NGOs was requested by Pakistan, a member of the Committee, and the Committee decided by 12‐5 in the case of the ATDL and by 13‐5 in the case of ATA to withdraw the NGOs'status. The decision was criticized by activists, notably by the International Society for Human Rights (ISHR) for the hastynatureinwhichthedecisionwasmade. “We are deeply disturbed by the draft decisions of the Committee concerning the withdrawal of the status of these two NGOs. The process used was hurried and failed to fully respect the procedural safeguards required by ECOSOC Resolution 1996/31,” a release on the ISHR website quoted Michelle Evans as saying. India and Israel voted in for of NGOs while China, Iran and Turkey in favor of Pakistan
12. Barkat A shria certified “MUDARBAH” model of poverty alleviation “TNW Foundation” provides domestic animals by signing an agreement with the poor beneficiary families based on specific set of term and conditions for different animals. After the agreed period profit is divided between the beneficiary family and organization according to the terms & conditions of agreement signed. The beneficiary family enjoys the benefit o improve his living standard while organization targets another poor family and use this profit to make the initiative self sustainable. Overall goal of the project is poverty alleviation of target families through livestock. Poor are not loanees but partners ·Self sustainable ·Beneficiary's chain Scholars of International Islamic University Islamabad audited and certified the Barkat Model as shria compliant.
13. Durawa Development Organization (DDO) holding a Child Rights Movement (CRM) AJK secretariat CRM district level members in District level activities during Bus movement. RTE movement Bus travel throughout AJK with aims creating movement for education voice, Bus start from district Neelum while travel throughout all 10 districts headquarters of AJK. While reaching the bus at each district, local CRM Member organization warmly receive the bus rally and lead the remaining activities in front with involvement of other stakeholders, media, lawyers, CBOs, citizens groups. During campaign Awareness walks at each district headquarter conducted, 50000 citizens put their signatures to charter of demand for prime minister of Pakistan, 2000 letters written to PM AJK, one hundred thousand citizens were reached through SMS while 5000 SMS sent to Legislatures & Minister of Education demanding RTE In AJK. Press Conferences conducted at divisional level by civil society activist demanding right to education Law in AJK. Seminar held at the end of movement where stakeholders share their perspective and ask to government of RTE in AJK. 8‐10 Members Education advocacy group formed at each district for sustainability and follow‐ups of the post campaign activities. Print media covered campaign while journalists of AJK write articles/column in news papers inFavoroftheRighttoeducation. Right to education Bus Karvan launched from Neelum to Bhimber with aims to raise citizen voice for enactment of (Article 25‐A) Free & Compulsory education law in AJK. Campaign were carried out during May 24, 2015 to st June 1 , 2015. Creating Movement for Right to Education in AJKCreating Movement for Right to Education in AJKCreating Movement for Right to Education in AJK AJK Assembly considered the demand of civil society and added free & compulsory education article for constitutional reforms and passed the resolution in Legislative assembly on June 23,2015
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15. Payments schedule Category Space Package (PKR) Research & Knowledge As per need Free NGO’s promotional material Full page A4 5000 Advertisements ½ of A4 5000 Full page A4 10000 Two pages A4 15000 Centre Spread 25000
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