Published on November 7, 2012
The graphic sign is a simple image thatrepresents an object,an idea, or transmitinformation.In visual communication, the graphic sign hasbecome the most important element fororganising the messages of visual language.
We are going to study thedifferent types of graphic signs:logo, logotype, symbol, sign,icon, ideogram, pictogram andacronym.
Logo Logotype( image + word ) It represents the company brand
Some examples about logosestracted from http://www.slideshare.net/101ayman/logos-tricks
Sign: Any motion, gesture, image, sound or event that transmits meaning. It demands an action from the receiver. It uses universal codes and simple geometric shapes to frame them.
Symbol: something visible (a person, a place, an action, a word, a thing etc.) that represents something invisible. Its meaning depends on the different societies and cultures.The Pink Ribbon is most commonly associatedwith breast cancer.The Red Ribbon is most commonly associatedwith the fight against AIDS and HIV.More information: http://www.trinitylondon.com/awareness-ribbon-meanings.asp The V sign has various meanings, depending on the cultural context and how it is represented (victory, peace, offensive gesture, number 2, an insult... The four leaf clover is a universally accepted symbol of good luck.
Icon: It is an image that represents an object in a realistic way. Itdescribes qualities of the object itself.
What is the difference between icon and symbol?Icon: its shape is similar to the object whichrepresents. It is instantly recognizable. = contact Symbol: it may have no visible resemblance of the object at all. Its meaning has to be learned. = peace
Ideogram: or ideograph, from Greek means idea +grafo (to write). It is a graphic symbol that represents an idea or concept.
Pictogram: an ideogram becomes a pictogram whenit uses a picture of the object itself. It could be a sign.
Acronym: A word formed from the initial letters of a name. Red Nacional de Ferrocarriles Españoles. Alta velocidad española.
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