Published on February 13, 2014
Graphic Designing - Psychology of Colors TheTemplateWizard www.TheTemplateWizard.com
Colors speak volumes and your going through this content confirms that you are aware of the emotive power of color. Colors are capable of communicating meaning, triggering emotional associations, eliciting evocative memories buried in our subconscious minds. Colors can persuade or dissuade according to your efforts.
Stanford Web Credibility Research in one of its publications mentioned that about 46% people determine the worth of a website on the basis of its overall visual appeal! Suggestive, isn’t it!
Properties of Color • Hue : Hue simply means name for the color. It helps assign a certain color to a main hue • Value : Value is nothing but the relative degree of lightness and darkness of a given hue. • Intensity or Saturation- purity and brightness
Do you feel anxious in a red room? Does the color purple make you feel calm and assured? Graphic design artists and interior designers have long understood the amazing effect of colors and how they can dramatically affect moods, feelings, and emotions. Color is a powerful communication tool and can be used to trigger action, influence mood and cause physiological reactions.
Psychology of Color • Colors have a unique emotive power and they evoke specific emotional responses (personal or universal) • Warm colors – Stimulate • Cool colors - Relax
Psychological primary colors There are four psychological primary colors: •Red •Blue •Yellow •Green
They relate respectively to: •The body •The mind •The emotions •The essential balance between these three
Eleven basic colors: Properties & Associations (personal and cultural)
Red RED. Physical Positive: Physical courage, strength, warmth, energy, stimulation, masculinity, excitement. Negative: Defiance, aggression. Example- sports car
Blue BLUE. Intellectual Positive: Intelligence, trust, efficiency, serenity, duty, logic, coolness, calm. Negative: Coldness, aloofness, lack of emotion. Example- blue suit
Yellow YELLOW. Emotional Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness. Negative: Irrationality, fear, depression, anxiety, suicide. Example- medicine packaging
Green GREEN. Balance Positive: Harmony, balance, refreshment, restoration, reassurance, environmental awareness, equilibrium, peace. Negative: Stagnation, blandness, enervation. Example- green salad
Violet VIOLET. Spiritual Positive: Spirituality, containment, vision, luxury, authenticity, truth, quality. Negative: Introversion. Example- TheTemplateWizard logo
Orange ORANGE. Positive: Comfort, food, warmth, sensuality, passion, abundance, fun. Negative: Deprivation, frustration, immaturity. Example- health drink
Pink PINK. Positive: Warmth, femininity, love, sexuality. Negative: Inhibition, emotional claustrophobia, emasculation. Example- female friendly
Grey GREY Positive: Psychological neutrality. Negative: Lack of confidence, dampness, depression.
Black BLACK Positive: Sophistication, glamour, security, efficiency, substance. Negative: Oppression, coldness, menace. Example- black coat
White WHITE. Positive: Hygiene, clarity, purity, simplicity, sophistication, efficiency. Negative: Sterility, coldness, barriers, elitism. Example- wedding dress
Brown BROWN Positive: Seriousness, warmth, nature, reliability, support. Negative: Lack of humor, heaviness, lack of sophistication. Example- retro brick wall
Selecting Color Take care of: •Cultural Color Associations •The profile of the audience and its color preference •The character and personality of the organization presented •The designers personal relationship to the color
References: • http://credibility.stanford.edu/ • http://www.colour-affects.co.uk/
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