Grain News : FMCG brand & packaging evolution

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Information about Grain News : FMCG brand & packaging evolution

Published on March 13, 2009

Author: paperdoll_design

Source: slideshare.net

Green’s Baking Packaging Launched to market in 2008

To maintain leadership in the competitive Green’s environment of grocery, and inject consumer relevance into the baking mix Baking category, we partnered with Greens on a journey to explore the wants and needs Packaging of consumers, and provide them with the communication framework and emotive cues that tuned into their unspoken Launched to market language, and altered the landscape in 2008 to drive value, inspiration and relevance.

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Our brand overhaul included a packaging and identity facelift.

The new logo allowing the brand and its form is more feminine, to become much more dominant taking styling cues from a mixing and flexible in application. Its bowl, a symbol synonymous with colour palette has been freshened the home baking experience.

By introducing occasion based invigorating the baking segmentation to the range, we mixes category and aid the consumer purchasing reinforcing the brand’s experience by aligning with positioning as innovators their needs and desires, within the market.

d e vibrant an ult is a mor The res ge – product ran g brand and nt formats, engagin s six differe os 54 sku’s acr and essence icate the br n that commu or y ed the categ -turn chang and in er ect consum gram to refl plano behaviour. purchasing

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