Goosebump Marketing for Events

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Information about Goosebump Marketing for Events
Marketing

Published on March 2, 2014

Author: MichaelCacho

Source: slideshare.net

Description

Let's stop calling them events and let's start calling them experiences. http://michaelcacho.com @michaelcacho

GOOSEBUMP MARKETING @michaelcacho FOR EV E N TS

GOOSEBUMP MARKETING IS C R E AT I N G E X P E R I E N C E S T H AT CONNECT E M O T I O N A L LY

WHY IS IT I M P O R TA N T ? • Emotional connections increase your influence. • Connect emotionally, and you have their full attention.

WHAT ARE YOUR CLUB’S VA L U E S

Y O U R VA L U E S D E F I N E Y O U R C L U B ’ S VA L U E S VOICE

VOICE

VOICE

VOICE

VOICE

VOICE

CHOOSE A LIFESTYLE • People do not buy good based on the explicit benefits of the product. • People buy the good to fit into the society that is exclusive to having that product.

“Generally, people buy products that are consistent with their positive, or aspirational, image of themselves.” –DEBBIE WILLIAMS

IF I ATTEND YOUR EVENT, WHAT DO I GET TO SNAPCHAT?

A T O U C H P O I N T I S W H E N E V E R S O M E O N E E X P E R I E N C E S Y O U R C L U B I N A N Y W A Y. TOUCHPOINTS

• • • • • • • format of general meetings office hour location workshop topics keynote speakers membership tier titles choice of music at event • • • • fundraiser activities sponsorship package executive étiquette titles of executive positions titles of “members” IDENTIFY TOUCHPOINTS • • • • • • • membership signup method tabling event tickets method of payment for events e-newsletter Facebook Page sponsors, who are they? • • • • • coat check event greeter venue hot vs. cold food being served food being served on napkins vs porcelain plates.

THIS IS A TOUCHPOINT!

CONGRATULATIONS I D E N T I F I C AT I O N = D O N E VOICE LIFESTYLE TOUCHPOINTS

I M P L E M E N TAT I O N : PROMOTION • Why should someone care about your event? because… • “What would happen to my image if I don’t attend your event?” • “What experience do I risk missing out on?”

I M P L E M E N TAT I O N : EVENT PLANNING • How will someone experience our club’s “lifestyle” at my event? • You must integrate your lifestyle into the subtle significance of your touchpoints. • For a X-hour period, attendees need to be LIVING IN THE MOMENT of the night’s lifestyle you built for that event.

EVENT

EVENT EXPERIENCE

FROM THE MINUTE THEY CHECK IN… Make each attendee feel like a VIP, make them feel goosebumps …TO THE MINUTE THEY COLLECT THEIR COATS

Make each attendee feel like a VIP, make them feel goosebumps

Make each attendee feel like a VIP, make them feel # goosebumps

GOOSEBUMP MARKETING @michaelcacho FOR EV E N TS

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