Googles take on Developing a Marketing Strategy

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Information about Googles take on Developing a Marketing Strategy
Marketing

Published on March 11, 2014

Author: 4PsMarketing

Source: slideshare.net

Description

Product Marketing Manager at Google, Harry Davies, talked about how best to develop a marketing strategy through the use of some insight tools. Harry presented this at 4Ps digital edge annual conference in March 2014.

Marketing strategy

Where we are now Where we want to be How we are going to get there Did we get there

Market scan Competitors SWOT Objectives Set budget Target market Position Media strategy Media execution Measurement Creative strategy Creative execution ContingencyStrategy Audit Operations

Market scan External environment Competitive environment Internal environment

Market scan External environment Competitive environment Internal environment I am going to cover this

Thank you ;) harrydavies@google.com

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