Googleized slideshow

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Information about Googleized slideshow
Business & Mgmt

Published on March 14, 2014

Author: sandisturm

Source: slideshare.net

Description

Is your marketing making Google happy? This slideshow shows the components to a successful inbound marketing program for your small business.

Is Your Website Google-ized?

Outbound Marketing

Inbound Marketing – They are looking for you.

Inbound Marketing – They are looking for you.

Inbound Marketing – They are looking for you.

SEO - Anatomy of a SERP Search by business name

SEO - Anatomy of a SERP Take Away – make sure you have a good set of keywords and you are optimized in as many channels as possible.

Optimize Content on Website Help Search Engines Find Your Content Each Page is Unique! o1 Keyword in title o2-3 Keywords in text oAlt text on images

Title <title>Small Business Web Marketing | Inbound Train</title> <meta name="description" content="Increase your bottom line with web marketing that works for your small business. Get trained to do it yourself, or let us do it for you."/> <meta name="keywords" content="web marketing, websites, mobile websites"/>

Headings <h1 class="inside-title">Small Business Website Design and Development</h1> <div class="font2">If you are on this page it is either because you need a new website or you need your first website. We can help!<br/> <br/></div> <h2 class="inside-title">What kind of website plan do I need?</h2>

Page Descriptions <meta name="description" content="Serving many gluten free and organic options. Location at the entrance to Zion National Park in Springdale, Utah. Live music and local artists."/>

Can Google and People See Images?

How Old is Your Domain? Domain Name: ALASKARAMA.COM Registrar WHOIS Server: whois.godaddy.com Registrar URL: http://www.godaddy.com Update Date: 2013-01-23 13:50:39 Creation Date: 2004-07-10 03:09:00 Registrar Registration Expiration Date: 2015-03-01 23:59:59 www.who.godaddy.com

25% 75%

Inbound Marketing – They are looking for you.

Blogging 57% of companies with a blog have acquired a customer from their blog. Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Keywords in blogs drive traffic from search engines Blogging Tips on Resource Page

Blogging B2B marketers who use blogs generate 67% more leads per month than those who do not. B2C companies that blog generate 88% more leads per month than those that do not. Blogging Tips on Resource Page

Plan a Mix of Posts

Inbound Marketing – They are looking for you.

Promote in Social Media

1.2 Billion and Counting Each “FAN” has an average of 300 “FRIENDS”

Blog + Social Media Promote all your content through Facebook and other social media

Engage Your Audience •End in a question •Use “You” and ”Yours” •Keep It Short

Promote Your Social Media •Email Signature •LinkedIn •Twitter •Articles •Events •All other Social Media •Printed Materials

Inbound Marketing – They are looking for you.

Capturing Leads – Calls To Action

Capturing Leads – Calls To Action

Inbound Marketing – They are looking for you.

Mobile Websites a Must!

Inbound Marketing – They are looking for you.

What to do Daily Monitor Social Media sites Respond to Reviews Monitor Blog Posts and respond Review new leads and respond if necessary Send thank you cards to customers What to do Weekly New blog post Review Analytics Add to directories

What to do Monthly Write new blog article New Call to Action and Landing Page Social Media Strategy Blog strategy New list of keywords for Blog and Social Media posts

Is Your Business Google-ized?

Why are we discussing Google?

Your Google+ page helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your posts across the web.

Relevance Distance Prominence Ranking of Google Map listings

Google Business Photos Introduction Video

Where does it show up?

Embed on your website

Tab on Facebook

Search

Today’s Marketing is an Investment of Either Time or Money

Contact Me With Any Questions Wayne Sturm Alaskarama Virtual Tours Trusted Google Business Photographer (907) 354-4360 Wayne@Alaskarama.com Sandi Sturm Inbound Train Inbound Marketing Specialist (865) 336-2699 Sandi@InboundTrain.com

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