Googlebase Information Pack for* MLSs and MLS vendors

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Information about Googlebase Information Pack for* MLSs and MLS vendors
Technology

Published on October 20, 2008

Author: mjf7419

Source: slideshare.net

Description

Information Pack for MLSs and MLS vendors

 

Information Pack for MLSs and MLS vendors October 2006

Google Confidential Why to work with Google through Base

Real Estate Buyers Use Search and Google Google Confidential Source: comScore, November 2005) 56.5% of searches on “real estate” and related terms were conducted on Google and our search partners. Google Network 56% Other 44%

Use of Google for Real Estate Information Google Confidential Which of the following search engines do you use when you research or purchase Real Estate information or services online? Source: 2005 Real Estate Consumer Survey, conducted by Insight Express (Dec. 2004) Google is the most-used search engine for researching and purchasing real estate information and services… 61% 31% 18% 13% 8% 7% 6% 3% 2% 2% 0% 0% 4% 77% Yahoo MSN Ask Jeeves AOL Alta Vista Netscape Lycos iWon Looksmart All- theweb Wisenut Infospace Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80%

Users: Search for Real Estate Info on Google Google Confidential Many Real Estate Searches - e.g. " Real Estate Homes for Sale " or “ Phoenix Homes " - yield a search refine feature, giving users the ability to more easily find listings that match their needs

Display of Real Estate Search Results Google Confidential Further ability for users to refine searches based on attributes Display of search results on Google Maps Links back to content provider’s website

Google Base for Real Estate What the product is: a free distribution tool a platform for the real estate community to actively upload real estate listings to Google a way for providers to help users find their information more easily on Google What the product is *not*: a broker a fee-based lead generation site an end-to-end real estate solution a competitor for buyer relationships a national MLS Google Confidential

What the product is:

a free distribution tool

a platform for the real estate community to actively upload real estate listings to Google

a way for providers to help users find their information more easily on Google

What the product is *not*:

a broker

a fee-based lead generation site

an end-to-end real estate solution

a competitor for buyer relationships

a national MLS

Product Features Up-to-date real estate listings on a Google map. User interface for deeper real estate search Links to real estate listing providers for users to find more detailed information Integration of real estate listings into Google’s natural search results Google Confidential

Up-to-date real estate listings on a Google map.

User interface for deeper real estate search

Links to real estate listing providers for users to find more detailed information

Integration of real estate listings into Google’s natural search results

Benefits for Users Better search experience for real estate Search through a comprehensive source of listings with details Refine search results based on real estate specific attributes Tailored display of real estate information through integration of local and mapping information Access to real estate information in Google.com search results Google Confidential

Better search experience for real estate

Search through a comprehensive source of listings with details

Refine search results based on real estate specific attributes

Tailored display of real estate information through integration of local and mapping information

Access to real estate information in Google.com search results

Benefits for MLSs and their members Free traffic and leads through natural search results on Google properties. No referral fees Attribution and awareness through prominent links back to content provider Wide and timely distribution of listings to the Google user base Direct link consumers to deep pages in your website that are not currently in the Google Index. Hosting services for images and videos related to your listings Google Confidential

Free traffic and leads through natural search results on Google properties. No referral fees

Attribution and awareness through prominent links back to content provider

Wide and timely distribution of listings to the Google user base

Direct link consumers to deep pages in your website that are not currently in the Google Index.

Hosting services for images and videos related to your listings

Google Confidential How to work with Google through Base

How Google works with MLSs Google Confidential Permission requests Online Agreement MLS signs online agreement with Google MLS submits permission requests to its broker members Vendor Brokers provide permission in writing to MLS Broker MLS

MLS signs online agreement with Google

MLS submits permission requests to its broker members

Brokers provide permission in writing to MLS

How Google works with MLSs (cont’d) Google Confidential Through its vendor and/or on its own, MLS creates a data feed of listings On a daily basis, the MLS submits this information to Google via Base Users Daily feed of broker-owned listings ONLY Google authorizes this feed and publishes it on Google Vendor MLS Broker

Through its vendor and/or on its own, MLS creates a data feed of listings

On a daily basis, the MLS submits this information to Google via Base

Google authorizes this feed and publishes it on Google

How Google works with MLSs Google Confidential Users searching for real estate on Google access real estate listings Users look for details via the link provided Search for real estate The MLS can pass this lead to the broker site or have it directed to their own site. Property details page (MLS can pass lead to broker site or their own site) MLS Broker Users

Users searching for real estate on Google access real estate listings

Users look for details via the link provided

The MLS can pass this lead to the broker site or have it directed to their own site.

Want to learn more? If you are a broker, board member, or Executive Officer at an MLS, email [email_address] to talk to a representative from Google about how they can help you upload to Google Base. Get smart about Google Base by visiting www.google.com/baseformls . If you are an agent, speak to your broker about uploading your listings Note that vendors can only upload your listing with broker permission, and subject to regional MLS rules. Google Confidential

If you are a broker, board member, or Executive Officer at an MLS, email [email_address] to talk to a representative from Google about how they can help you upload to Google Base.

Get smart about Google Base by visiting www.google.com/baseformls .

If you are an agent, speak to your broker about uploading your listings

Note that vendors can only upload your listing with broker permission, and subject to regional MLS rules.

 

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