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Google Updates - Presentation(2013)

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Information about Google Updates - Presentation(2013)
News-Reports

Published on March 6, 2014

Author: michealhunt

Source: authorstream.com

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Why google making changes, so frequently?: Why google making changes, so frequently? This is the major question which comes first when we listened about any google update. Why google making these changes? why is it providing updates so fastly? so many other questions clicked in our mind. PowerPoint Presentation: As the competition is increasing day by day in every field. Everyone wants accurate results to his/her query. As Google is observing all the activities either it is regarding queries or anything else. So many search engines are there which can respond to our searching. Google wants to be best by avoiding all spamming and unwanted results. So many sites are there which apart from giving you results mainly focus on its own promotion by giving images and other ads on our content and also by inserting outbound links. Definitely, results in spam. About Google Updates - 2013: About Google Updates - 2013 If we talk about google updates so many minor updates took place after every 15-20 days or a a month but the major algorithm updates are panda, penguin and hummingbird. Which really affects our business and makes our presence on google again and again. Google is giving these updates so fastly to give better search results which will improve google quality also. Because nobody will prefer to switch on any other search engine if get results through google. Google Panda :  Google Panda Google announced a panda refresh on January 22, 2013 making this version 24. It was not that significant. It was just a softer update as it didn’t hit so many english queries. As Google Panda is all about content so our content should be unique and also it must be quality content which attracts users. Google Panda #25: Google Panda #25 After the hit of #24 Panda update, google gave confirmation to a next panda update known as panda #25(on march 14, 2013). Again it was about spammy content and its duplicacy. After this update Matt Cutts (head of google web spam) announced panda updates would be less noticeable in future. Google Domain Clustering – May 21, 2013: Google Domain Clustering – May 21, 2013 Matt Cutts told as google came to know about the feedback of so many people that as they go down deep till 3 pages there is a cluster of several results from one domain. Google made these changes to remove those crowded results. e.g when you perform a site: search against a domain. It’ll limit the results to 3 pages and show between 28 and 30 results before it gives you the omitted results statement. The omitted results would be there after 30+. PowerPoint Presentation: This is a new change that appears to be tied to anti-clustering of domains by using filter parameter. The filtering appears to be controlled by the omit results filter parameter “filter=” with a setting of 1 or 0 . As you click on safe search mode filter gets activated by default and you won’t find any omitted results anymore. As you switch off from that safe search again it will show filter=“0”. Previously google was handling query till upto 3 pages only but now it shows more results even for heavy sites like tumblr.com. Penguin 4 – Spam Fighting: Penguin 4 – Spam Fighting Google says is a new generation of tech that sho Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update. As it impacted more webmasters so google announced it as penguin 2.0. Steps to come out!!: Steps to come out!! The new algorithms punish “black hat SEO” which refers to unethical or unsavory tactics that a site may use to try to boost its Google ranking. This may include buying links, scraping content from other webpages, or overloading the site with keywords and ads. It’s also important that this content has some substance to it, and is high quality. Quickly throwing an article or blog together doesn’t count; providing the reader with useful information does. PowerPoint Presentation: Avoid writing titles and descriptions that are duplicates Create natural links to your site Apart from your site content it’s important that the press releases, blogs, articles, and other content you develop has real meaning and purpose. Avoid all sorts of webspam techniques every day, from keyword stuffing to link schemes . Avoid Large-scale article marketing with keyword-rich anchor text links Unnatural Links: Unnatural Links Text advertisements that pass Page Rank. Links with optimized anchor text in articles or press releases. Low-quality directory or bookmark site links. Blog links that come from spam sites or posts that are not relevant to your niche. Avoid using automated bookmarking software. Google Panda Update: The "Softer" Panda Algorithm(July18,2013) :  Google Panda Update: The "Softer" Panda Algorithm(July18,2013) As Google has now slowed the Panda rollout to happen over several days and we also know Google will not confirm Panda updates anymore. We also know that Google wanted to soften the Panda algorithm a bit. The implication was that this was algorithmic and may have "softened" some previous Panda penalties. Knowledge Graph Expansion — July 19, 2013 :  Knowledge Graph Expansion — July 19, 2013 The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. The Knowledge Graph—which will enable us to make search more intelligent. Mainly it used wikipedia for detail purpose. In-depth Articles — August 6, 2013 : In-depth Articles — August 6, 2013 Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re this new search results came into existence known as in-depth-articles. These results are ranked algorithmically based on many signals that look for high-quality, in-depth content. You can help our algorithms understand your pages better by following these recommendations : Provide authorship markup(Link to your google + profile.) rel =next and rel = prev for paginated articles (also watch out for common rel =canonical mistakes ), ADD:- rel ="canonical“ in <head>tag. Provide information about your organization’s logo ,and of course, create compelling in-depth content. Other Points & Example: Other Points & Example Schema.org Article markup Restricted Content & First Click Free http://www.example.com/article-part1.html http://www.example.com/article-part2.html http://www.example.com/article-part3.html http://www.example.com/article-part4.html rel =" prev " and rel ="next" act as hints to Google, not absolute directives. Hummingbird — August 20, 2013 : Hummingbird — August 20, 2013 Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird “.Basically based on algorith of search. Q. What’s a “search algorithm?” Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers. PowerPoint Presentation: What’s “Hummingbird? It’s the name of the new search algorithm that Google is using, one that Google says should return better results. We can compare it to “caffeine” update of 2010.which gave us 50% fresh results. “ Conversational search ” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation. Does this mean SEO is dead? : Does this mean SEO is dead? No, SEO is not yet again dead . In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways. Hummingbird is all about to give preference to our whole query not a particular word. The Periodic Table Of SEO Success Factors :  The Periodic Table Of SEO Success Factors Penguin 2.1 (#5) — October 4, 2013 : Penguin 2.1 (#5) — October 4, 2013 The fifth confirmed release of Google’s “ Penguin ” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” How Can You Recover? One of the most difficult things with this update is telling people how to recover. Anyone hit by Penguin was deemed to be spamming Google.

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