Google - Principle of Management (POM)

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Information about Google - Principle of Management (POM)
Business & Mgmt

Published on March 9, 2014

Author: aditya9121



INTRODUCTION • Google is a widely search engine that uses text matching techniques to find the web pages that are important and relevant to user’s search • The word Google comes from the misspelling of word googol which refers to 1 followed by 100 zeros. • The company is running millions of server worldwide.

Larry Page Co-Founder & President, Products Sergey Brin Co-Founder

HISTORY • Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. • The Initial public offering took place on August 19, 2004, raising $1.67 billion, implying a value for the entire corporation of $23 billion. • The company is listed on Nasdaq and London stock exchange

VISION AND MISSION The Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful. The Focus Google continues to focus on innovation and on the user experience.

ORGANIZATIONAL STRUCTURE • Non-traditional cross-sectional structure. • Employees are mostly accountable to themselves. • Encourage employees and managers to work directly with each other, instead of through more formal channels. • Instead of setting goals for them, Google’s management helps their employees meet the objectives that the employees set for themselves. • The structure promotes corporate transparency because employees are able to witness and contribute to the leadership function.

PRODUCTS Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile


MOTIVATION • Most famous work environments in the world. • Flexible work time and bonuses. • Facilitate a work environment that caters to innovation. • Common café for all employees.

SWOT ANALYSIS STRENGTHS • Brand equity • User friendly • The most efficient search engine • Wide range offerings • Different Languages WEAKNESSES • All the products not known to the consumers • Over dependence on contextual advertising for revenue • Differentiate between content

THREATS OPPORTUNITIES •Search continues… •Today is the world of computer literacy • •Mobile technologies add another opportunity. Legal issues about information stores •Cheaper global telecommunication costs open new markets • Threats from core competitors (developing search engine) • Changing user preferences

PORTERS FIVE FORCE MODEL SUPPLIER POWER: LOW • Supplier concentration is low BUYER POWER: STRONG • Product differentiation is low • Users of search tool are becoming more sophisticated & demanding other services are also free BARRIER TO ENTERY- MODERATE • Entry barriers due to brand identity & scales is high

COMPETETIVE RIVARLY: MODERATE • Product differentiation is low • Few players relatively small size industry growing at rapid pace • No rules and regulation • Switching cost is zero • Brand identity THREAT OF SUBSTITUTION- LOW • Switching cost is low • Technology require extremely skilled staffs • Users are demanding more services & complexity

MILESTONES • 1998 -- Google named Top Search Engine And within no time, in December, topped PC Magazine’s list of top search engines on the Internet. • 2000 -- Google supports 10 languages Apart from English, added 10 additional languages: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian & Danish. • 2004 -- Gmail, Orkut are born This was an important year for Google, as It launched Gmail on April 1, 2004 -no April Fools joke -and its own social networking website, Orkut - currently at No. 2. • 2005 -- Google Maps, Earth, Talk, and more... Google launched Google Maps and Google Earth for navigation. This was also the year when Google Talk.

• 2006 : In 2006, Google bought YouTube. • 2007 : Gmail for everyone, AdSense for Mobile Gmail was finally made available for everyone by Google until then it was only an invitation-based email service. AdSense , support for mobile platforms. Google also acquired Postini, a crucial stepping stone for greater security for cloud-based services. • 2011 : In a move that could transform the company yet again Google entered into an agreement to acquire the mobile phone maker Motorola Mobility for about US$12.5 billion.

TRANSITION FROM 2001-2011 • • • • • • • • • • Executive change Revenue Profits Employees Products Principal competitors Rank among all Web sites Companies acquired Mobile initiative Market share

FAILURES  Google’s downloadable Web accelerator launched in 2007 had some deal breaker and privacy issues for E.g.It prevented users from downloading videos Google axed it in 2008.  Google page creator was a tool to help users to create web page ,which were hosted on Google's server Google had to axe the product in 2008 because it concentrated more on Google sites.  Google came out with Google videos but users found it too expensive to download it.  In 2006 Google came out with Google wave an app which provided services like instant messaging and social media but users found it over complicated and failed to ride the wave

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