Published on March 3, 2014
Google News & How To Make It Work For You 1 By: Alex Miranda
What does Google News look for? • Do you discuss current events? • Is your content timely? • Do you offer commentary? • How hot is your topic? • How relevant is your content to the topic. • Not aggregated. Must be original content. • Timing is everything. 2 By: Alex Miranda
What is not included • How to articles • Advice Columns • Job Postings • *Informational Content – Weather forecast, stock data, obituaries 3
What is not included (Exceptions) • Weather – If it is breaking news and written as a news story, it will then be included. • Obituaries – From time to time an obituary will make it through. If the obituary is breaking news. It will be included. (It cannot be in the obituary category) 4
Best Practices 5
Images • Use JPEGS • Larger sized images • Description within the captions • Have images near title • Inline and non clickable 6
Title • 70 characters max • Make it stand out 9
Title • Make sure the title entices click-through. 80% of people read headline copy only • Think of words users are typing to find you. Help people find what they are looking for. • Whenever possible, use trending words in the title. • Don't include a date or time in your article title. 10
Title • Use keywords within the title. (Only if possible) • It generates clicks from searchers looking for info. 11
Summary Description • Google automatically grabs first 150 characters for description. • Make sure it immediately summarizes the story. 12
All in One SEO • Always use it. • Allows you to customize your title or description. 13
Article Body • At least 250 words. • 1 link per 100 words. http://www.ncadvertiser.com/30259/around-town-new-canaan-events-inlate-february-early-march/ 14
Article Body http://www.ncadvertiser.com/28185/donate-blood-saturday-at-newcanaan-library/ http://www.ncadvertiser.com/26938/new-canaan-nature-centerplans-winter-fair/ 15
News Specific Errors Article Fragmented - Consist of isolated sentences not grouped together into paragraphs. don't use frequent <br> and <p> tags within your paragraphs. 16
News Specific Errors Article Too Short - This applies to most pages that contain news briefs or multimedia content, rather than full news articles. 17
News Specific Errors No Sentences Found - page appears not to contain punctuated sequences of contiguous words. 18
News Specific Errors Title Disallowed - The title that we extracted from the HTML page suggests that it is not a news article. 19
News Specific Errors Title Not Found - We were unable to extract a title for the article from the HTML page. Sometimes even if there is a title, this will happen. If it does. Mark as fixed on Webmaster tools. 20
Why Get It? • Great if you are consistently reporting or are an expert on a niche topic. • Profile picture lends instant credibility. • Claim your content. • Photos are eye grabbing. Higher click-through rates. • Help readers discover your other content on the web. 22
• Google News is piloting the display of author information in news search results to help users to discover great content. • It is not guaranteed. 23
How Do I Know I have It • Go to: https://www.google.com/webmasters/tools/richsnippets • Add your article URL 24
How Do I Get it? • Go to: https://plus.google.com/authorship • Must have a Google+ account. Add a photo to your profile • Have an email address on the same domain as your content • Edit the about section on your Google+ profile and the contributor links 25
How Do I Get it? 26
Adding To WordPress • If you’re the publisher, add the code below to your header script (This is the NCAdvertiser Google+ URL. Make sure you use your URL) <link href="https://plus.google.com/u/0/107552986030593043206/" rel="publisher" /> 27
Adding To WordPress • If you’re the author, add your Google+ URL to your contact info in your user profile. (This is my Google+ URL. Make sure you use your URL) Ex: https://plus.google.com/u/0/+AlexMirandaSEO/ 28
Share • Do not just publish your news story, share it. • Use Twitter, Google+ & Facebook • Use #hashtags to share with a targeted audience. 29
Alex Miranda WordPress SEO Guru firstname.lastname@example.org 30
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