Google In Mobile

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Information about Google In Mobile
Business & Mgmt

Published on November 18, 2008

Author: AccuraCast

Source: slideshare.net

Advertising Importance To Google & The Threat To Other Industries By Farhad Divecha Director, AccuraCast © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

About AccuraCast London’s leading search engine marketing agency First & foremost mobile search marketing agency One of the first Google Qualified Companies in UK Provide 100% Ethical SEO ® Operations in the UK and India Clients in the UK, USA, Europe & Asia Founded in February 2004 © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

London’s leading search engine marketing agency

First & foremost mobile search marketing agency

One of the first Google Qualified Companies in UK

Provide 100% Ethical SEO ®

Operations in the UK and India

Clients in the UK, USA, Europe & Asia

Founded in February 2004

Clients © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Our Services Search engine optimisation (SEO) Paid search advertising (PPC) Mobile search marketing Mobile site design & development Web 2.0 marketing © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Search engine optimisation (SEO)

Paid search advertising (PPC)

Mobile search marketing

Mobile site design & development

Web 2.0 marketing

Topics for Discussion Evolution of Google Mobile usage Google AdWords Google AdSense Success of Google Mobile Operators & advertisers Successful partnerships © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Evolution of Google Mobile usage

Google AdWords

Google AdSense

Success of Google Mobile

Operators & advertisers

Successful partnerships

Before We Get Started… Search characteristics on Google Mobile (Source: Google – Deciphering Trends in Mobile Search, M. Kamvar & S. Baluja) © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Search characteristics on Google Mobile (Source: Google – Deciphering Trends in Mobile Search, M. Kamvar & S. Baluja)

Before We Get Started… Top 5 Google Mobile Search Categories (Source: Google – Deciphering Trends in Mobile Search, M. Kamvar & S. Baluja) © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Top 5 Google Mobile Search Categories (Source: Google – Deciphering Trends in Mobile Search, M. Kamvar & S. Baluja)

Google Mobile User Evolution Users type faster More users click on a search result More queries within a session Less homogenous queries More high-end devices More adult queries © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Users type faster

More users click on a search result

More queries within a session

Less homogenous queries

More high-end devices

More adult queries

Google AdWords Largest advertising platform Network reaches 80+% Internet users (Source: comScore Media Metrics) CPC & CPM bid pricing Formats © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing Plain Text Image Ads Pay Per Action Ads Video Ads Print Ads Audio Ads Local Business Ads Mobile Ads Gadget Ads In-video Ads

Largest advertising platform

Network reaches 80+% Internet users

(Source: comScore Media Metrics)

CPC & CPM bid pricing

Formats

Plain Text

Image Ads

Pay Per Action Ads

Video Ads

Print Ads

Audio Ads

Local Business Ads

Mobile Ads

Gadget Ads

In-video Ads

Google AdWords Mobile Ads shown on Search & Content network Pay per click & pay per call 2 ads per page Ad format: Headline (18 characters) Description (18 characters) Display URL (20 characters) Phone number (Call [phone number]) © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Ads shown on Search & Content network

Pay per click & pay per call

2 ads per page

Ad format:

Headline (18 characters)

Description (18 characters)

Display URL (20 characters)

Phone number (Call [phone number])

Google Mobile Content Network Monetise content No setup fee No minimums No maximums Publishers get 78.5% of ad revenue from Google © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Monetise content

No setup fee

No minimums

No maximums

Publishers get 78.5% of ad revenue from Google

Success Of Google Mobile Disproportionately higher impressions from Content “ Mobile searches are increasing rapidly compared to a year ago; they are growing more quickly than non-mobile searches. They are still a very small percentage of total searches, which is of great frustration to us ” – Eric Schmidt, Google CEO Free Mobile AdWords till Nov 18 Currently ads used for traffic & sales © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Disproportionately higher impressions from Content

“ Mobile searches are increasing rapidly compared to a year ago; they are growing more quickly than non-mobile searches. They are still a very small percentage of total searches, which is of great frustration to us ” – Eric Schmidt, Google CEO

Free Mobile AdWords till Nov 18

Currently ads used for traffic & sales

Future Mobile Search Products Local business ads Mobile content Image ads Mobile content Video ads Mobile in-video ads Future problem: Click fraud © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Local business ads

Mobile content Image ads

Mobile content Video ads

Mobile in-video ads

Future problem: Click fraud

Operators & Advertisers Disadvantages: Multiple platforms Not as easy to use Poor tracking & reporting Separation from other media Potential advantages: Lower cost Easier billing © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Disadvantages:

Multiple platforms

Not as easy to use

Poor tracking & reporting

Separation from other media

Potential advantages:

Lower cost

Easier billing

Successful Partnerships © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Open Handset Alliance Goodbye GPhone Hello Android! © 2007 AccuraCast Limited – Search Engine Optimisation, Paid Search Advertising , Mobile Search & Web 2.0 Marketing

Goodbye GPhone

Hello Android!

Any Questions? Farhad Divecha Director, AccuraCast [email_address] Phone: 0870 240 7847 © 2007 AccuraCast Limited

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