Google campus biz skills for startups

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Information about Google campus biz skills for startups

Published on March 13, 2013

Author: PeterJonesLIONliblue

Source: slideshare.net

Biz Skills 4 Startups (& Techs) (21st century products, people, communication and results) Presented by Peter Jones (from Blue Oyster Business Growth)To access toolkit elements, and NOT to exchange newsletters or spam (we promise) connect on Google+ and Facebook with Peter: pj.blueoyster@gmail.com 1

Perception – “UK” vs “US” A Blue Oyster Business Growth programme managed by Peter Jones Great engineering  Great commercial skills – Brunel, skills – Gates, Stevenson Carnegie Occasional tech  Social media giants – successes – ARM Facebook, Twitter Great soft skills  Very sales oriented More team oriented  Fierce competition Well educated, top to  World class at the top, near bottom not so good at the bottom For self-learning, mentoring, training or consultancy, get in touch 2

Business Growth Components A Blue Oyster Business Growth service managed by Peter Jones  Market Research, Lean Startup, Creativity, Product Services Product Design, Customer Focus, Innovation, Channel Testing, MVP, Web Presence, USP Marketing & Sales  Brand, Reputation, Networking, Targetting, Social Media, Soft Selling, Sales Collateral , Sales Teams, Global Trade, Events, Presenting Team Services  Management, Leadership, Virtual Teams, Virtual Assistants, Communication, Motivation, Empowerment, Ethics, Trust Capital Services  Investment Funding, Operational & Cloud Systems, Knowledge & Connection Capital, Sustainability, Transparency Success Values  The values you study and aspire to will come across in all your communications Free telephone surgeries MON-FRI – +44(0)7711 556 994 – 20:00, 20:30, 21:00, 21:30 To Book Appointments – Gmail Calendar – appt.blueoyster@gmail.com 3

Some Early Conclusions A Blue Oyster Business Growth programme managed by Peter Jones All round skills needed  Lots to learn, a slow process We all do better in  Let’s contribute where some areas, worse in we are strongest, look others for help where we need it To speed up, we need  Trusted team outside assistance members, co-founders Four types of people:  It takes time to find inventors; chatterers; your team team builders; bottom liners For self-learning, mentoring, training or consultancy, get in touch 4

Building Great Product A Blue Oyster Business Growth service managed by Peter Jones  Address a specific need. Provide a service. Product Concept Use your existing passions. Don’t just listen to friends, neither just your critics.  The most important activity. Save yourself Market Research years and thousands. Do this properly !!  You need a working model that generates real Minimum Viable Product revenue. But a minimalist one taking the least time and money to produce. Speed is vital. Sales Channels  The cost of selling can have a material impact on your pricing, which can dent demand. Conduct lightning, low cost trials. Success Values  Prepare to innovate, pivot & discard often. Even the greats like Twitter started off as very different concepts. Value creativity. Prepare for the long-haul !!!  sFree telephone surgeries MON-FRI – +44(0)7711 556 994 – 20:00, 20:30, 21:00, 21:30 To Book Appointments – Gmail Calendar – appt.blueoyster@gmail.com 5

Product Exercise A Blue Oyster Business Growth programme managed by Peter Jones Trial your product idea  Explain your concept in a single short sentence Look for feedback  Ask “who do you think might buy this?” Listen to answers  Note who your audience might be Move on to the next  Repeat the process person For self-learning, mentoring, training or consultancy, get in touch 6

Connecting With Audiences A Blue Oyster Business Growth service managed by Peter Jones  As you are providing a service, focus on Finding The Words customer benefits, not product features. Ask questions, listen more, talk less.  Very easy now to use Google+ and build a Build a Sales Catalogue publicly visible sales catalogue showing client benefits  Perhaps the hardest activity. Use trial offers to Finding Audiences test marketing partners, constantly check results. Will partners share your success? Testing Messages  Live feedback is priceless. Take yourself out of the equation and ask simply about the message. Success Values  Be determined, and be focused. You must guide the success of your business !!! Be a conduit, not necessarily a star. Connect, build relationships, don’t be desperate to sell. Free telephone surgeries MON-FRI – +44(0)7711 556 994 – 20:00, 20:30, 21:00, 21:30 s To Book Appointments – Gmail Calendar – appt.blueoyster@gmail.com 7

Message Exercise A Blue Oyster Business Growth programme managed by Peter Jones Look for your message  Explain your concept in a single short sentence Look for feedback  Ask “What would buyers want from this?” Listen hard to answers  Note the benefits your partner lists Move on to the next  Repeat the process person What did you learn?  Different to your pre- conceptions? How valuable is live  The most valuable thing audience feedback? you have in your business! For self-learning, mentoring, training or consultancy, get in touch 8

Learning Communication & Sales A Blue Oyster Business Growth programme managed by Peter Jones Be personable, build trust, meet  The relationship must outlast the up 1-2-1 product. Don’t make failure your fault. Be “on their side”. Keep messages simple  Beware of the “Fogg Factor” Always ask in third person,  Less like selling, more like second person is too direct asking for opinions Prepare questions, be  PPPPPPP – Extract maximum disciplined, make sure you value from every dialogue collect vital results & feedback Note messages with most and  Understand what switches least impact different listeners on and off Update sales collateral  Capture great sales impact for constantly online consumption Ask constantly: “Where can I  Vital both to sales and to a find my audiences?” sustainable business For self-learning, mentoring, training or consultancy, get in touch 9

Building a “Growth Team” A Blue Oyster Business Growth service managed by Peter Jones  People need consistency, and to know where Provide Direction they fit in. Providing direction and sticking to it is key for any team wanting joint progress.  Ask team members for their opinion. Listen Consult hard, take action accordingly. Build social networks of people you respect.  Stuff happens, especially in virtual teams. If Collaborate the stuff has hit the fan, on or off project, can you be “on their side”? Really builds loyalty! Reward Success ValuesFree telephone surgeries MON-FRI – +44(0)7711 556 994 – 20:00, 20:30, 21:00, 21:30 To Book Appointments – Gmail Calendar – appt.blueoyster@gmail.com 10

Team Exercise A Blue Oyster Business Growth programme managed by Peter Jones Possible team member?  Ask them to explain their customer service ethos What values do they portray?  Do these values match yours? Will they share rewards?  Will your work be rewarded? Can they explore new ideas?  Can they include you in their team? Are they “business first”, or  Or just “money first”? What is their “customer first”? primary focus? Themselves? Do they admit mistakes?  And how do they recompense? Do they ask for a structured brief,  Are they a “professional” supplier? and for clarification? Are they most interested in product,  Will they complement people chat, people or bottom line? already in your team? Which type are you?  What do other delegates think? For self-learning, mentoring, training or consultancy, get in touch 11

Capitalising on Growth A Blue Oyster Business Growth service managed by Peter Jones  Ensure you can pay bills. Work outside normal Underpin Cashflow hours if you can. Collect what is due. Discount where a full service is not provided.  Ensure people in your team have solid values, Build Trusted Connections and that your recommendations and joint projects have positive outcomes.  Find and put to use cloud systems wherever Deploy Cloud Systems possible. Spend time and money on your business, not a gaggle of computer softwares. Build Reputation Success ValuesFree telephone surgeries MON-FRI – +44(0)7711 556 994 – 20:00, 20:30, 21:00, 21:30 To Book Appointments – Gmail Calendar – appt.blueoyster@gmail.com 12

Building Capital Exercise A Blue Oyster Business Growth programme managed by Peter Jones Possible team member?  Will they help you ? Can you help them back ? Do they share rewards?  Is your work rewarded? Can you exchange resources?  Providing each other with resources, tools, communities and market places that help Can you exchange product  Helping each other understand feedback and market research? market response and trends Can you explore reputation, and  Aiming to advance each other’s look at ways to build it for each reputation with their chosen other? product and market For self-learning, mentoring, training or consultancy, get in touch 13

Working With Success Values A Blue Oyster Business Growth service managed by Peter Jones Values are aspirational,  We work towards these and we can infuse them values, not always into every day business reaching them A compelling message for  But we have to live the audiences message, not just talk it A clear sign about those  Not a stick to beat us, but we’d like to work with a set of common goals Implementing values is  It’s worth doing, so we something we can should accept the hard measure in terms of our work involved and do it success For self-learning, mentoring, training or consultancy, get in touch 14

Business Skills - Recap A Blue Oyster Business Growth service managed by Peter Jones Building great product  Great product “sells itself”; ask for audience reaction Modern day global  Different messages for marketing & sales different audiences and channels Building a support team  Delegating and managing tasks & functions; finding trusted partners & agents; leadership Building your business  Managing finances, capital and reputation operational systems, contacts, niche knowledge, capital, cash flow, trust For self-learning, mentoring, training or consultancy, get in touch 15

Peter M C Jones A Blue Oyster Business Growth consultant Enterprise Investment Sales & Social Media AutomatorLean Startup, Entrepreneur DNA, Cash Flow Personable, Listener, Contributor, NeedFocused Sensitive, Relationship Builder, SolutionInvestment Solutions: Financial Capital, Broker, New Media Advocate &Knowledge Capital, Connection Capital, Harnesser, Brand & Reputation, AffiliateTeam Capital, Networking. Corporate Solutions,Pitch AnalysisOperations, Cloud & Systems Solutions Business Architect / Engineer Community TransformerCreative, Innovative, Experienced, Social, Caring, Service Oriented,Positive, Change Agent, Growth Collaborator, Team Manager, Trainer,Focused, Formally Trained Motivator, Leadership Values Twitter: @innov8tor3 | LinkedIn: http://uk.linkedin.com/in/petermcjones 16 G+ & Facebook: Blue Oyster Business Growth

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