Google by Ruba Saloom

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Information about Google by Ruba Saloom

Published on March 14, 2014

Author: RubaSaloom


Google AdSense is a program in which enterprises can display Google advertisements on Web sites and earn revenue from hits that generate traffic for the Google search engine s. Google AdSense represents businesses of all sizes worldwide in multiple languages. AdSense is a refinement and expansion of the concept behind banner -ad sharing arrangements that have been in use for years . AdSense delivers targeted advertisements to participants' Web sites. Google search boxes can be placed on Web pages, generating text ads targeted to search results produced by visitors' search input. .

• The AdChoices Icon (also known as the "Advertising Option Icon") is a sign for consumer information and control for interest-based advertising (which is also referred to as “online behavioral advertising”). When you see the AdChoices Icon on a Web page or near a Web banner, it lets you know that information used to infer your interests is being gathered or used to improve the ads you see. By clicking on the AdChoices Icon, . More importantly, the AdChoices Icon gives you the ability control whether you receive interest-based advertising and from which companies. • The AdChoices Icon usually appears at or near the corner of online banner ads that you receive as you travel the Web. You may also see the AdChoices Icon displayed on the bottom of Web pages where information about your visits to the Web site may be gathered for the purpose of delivering ads based on your interests. .

• Google's Ad Planner is less a competitive intelligence tool and more a tool that gives fantastic insights into understanding behavior of visitors to your website in context of the broader ecosystem. • It also helps answer critical questions that have thus far stymied Online Marketers of all shapes and sizes (especially those in charge of acquisition). • . It provides many free tools to help advertisers & users. Recently, Google has introduced a new free tool called Google Ad Planner to potentially increase its already widespread influence.

• (Google AdWords) is Google's flagship advertising product and main source of revenue an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.. • Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.

Resources • 1 Adsense • 2 • 3 gle-ad-planner-media-planning-tool/ • 4 html

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