Published on March 6, 2014
Is Google Glass safe for HR and other G+ Questions that keep HR Up at Night... Shaker Cherukuri, MBA/MSEE Process IS Inc., Nashville, TN GE, Cummins, Caterpillar and Booz google.com/+ShakerCherukuri Google Voice: (408) 634-4754 SCherukuri@ProcessISInc.com
Process Solutions People Process Systems Methodology
Social Media Integration Provides a Useful Signal #SignalEconomy ● Facebook: Friends & Family ● Twitter: Real time Broadcast tool ● Google+: Google PLUS! ● LinkedIn: Professional Network ● Other: FourSquare, Pinterest, Tumblr, Flickr, Instagram, WhatsApp, YT ● Ecosystems: #GAAF and MS
Chipotle… A lifestyle Brand Creating Unique Messaging To cut through the Digital Noise http://farmedanddangerous.com/
Google+: An Ideal Tool... ● Key Marketing Tenants - STP ● ● ● ● Segmentation: Google+ Circles Targeting: Posts for Circles Positioning: Content, Semantics, Authorship, Google search Integration: Google, YouTube, Gmail, Hangouts, Google Voice, Android, Chrome, Google Enterprise Cloud
Segment Target Position
HR Specific Strategic Use ● Recruitment ● ● Communique ● ● ● ● Internal and External Communities: Public, Private, Discourse Hangouts on Air (HOA)/YouTube Live Brand Building ● ● Get to know people. Google...PLUS! Unique Messaging: Chipotle Signal - Good to Great
Hangout on Air… YouTube Live Broadcast Yourself Video Conference Low cost Telepresence
Google GLASS Sensors for The #SignalEconomy Contextual Computing #ifihadaglass I would explore opportunities to integrate #googleglass and #nfc into an enterprise asset management solution on a mobile platform. This could be a huge market in field work in almost all industries since it could fulfill an unmet need just like iPod did in the consumer space. Wearable Computing #IoT
Applications... ● Real Time Operations ○ PM, RCM, CBM(Condition Based Maintenance) ○ Power Generation/Tx. Smart Grid, Field Service ○ Heavy Earth Moving Equipment service(s) ○ Trucking and Rail service(s) and tracking ○ Oil and Gas Exploration (Upstream and Down) ○ Healthcare (Electronic Medical Records etc) ● Business Processes ○ HR, Marketing, Sales, Finance, Compliance ● Consumer Space
Social Google+ GLASS! #Infotaiment Privacy Concerns #IoT Early adopter phase. Tends to attract lot of attention.
Step 1: Business Process AND/OR Root Cause Analysis ● Identify the problems ● Define the objectives ● Create frameworks for solutions DFSS for new process or product DMAIC to fix issues Lean to remove waste Social Media enabled ecosystems ● Evaluate IT and/or Embedded System solutions needed
Step 2: Automation if and when needed ● Evaluate IT and/or Embedded System solutions TCO Cloud Products Software Training Workflows (tied to process in Step 1) Social Media enabled ecosystems ● Implementation
Step 3: Analytics and Feedback ● To control the Process ● Using Data, Systems, Methodologies ● Social Media enabled ecosystems
Step 4: Standards Creation & Employee Training ● ● ● ● ● Create content for Employee Training To institute the process And prevent drift Using workflows and Standards Who? What? When? Where? How? Why? People, Process, Systems and Methodology
Step 5: Content Creation ● Customized content creation for various Segments ● To help Target Products and Services for the Segments ● Position products and Services ● Using Social Media and Marketing tools
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Thanks for your interest. You’ll start to see future versions of Glass when they’re ready (for now, no peeking).