Google Analytics Live Workshop 2011

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Information about Google Analytics Live Workshop 2011

Published on March 4, 2014

Author: pbrockmyre



Google Analytics for business. Understand key metrics in Google Analytics and how they can be used in your marketing efforts. Increase conversion rates, attract more website traffice and target your marketing efforts based on web data.

A Primer on Google Analytics 2011

Good Morning! Introductions Paige Brockmyre Shawn Willson Ernie Davis What to expect this morning Goals Format/Agenda

What is Google Analytics? Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use at around 57% of the 10,000 most popular websites.

Why do I need Google Analytics? • • • • Measure Success Improve Content Prove ROI of your site Optimize your marketing efforts

Live Demo Login to GA grandhaven

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