Google Analytics and the redesign of Picture Australia

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Information about Google Analytics and the redesign of Picture Australia

Published on November 25, 2007

Author: paulhagon

Source: slideshare.net

Description

A presentation given to the Australian War Memorial on how I used Google Analytics & detailed analysis of the search pages in the redesign of Picture Australia

Home

Search results Home Browse Trails

Search results Home Browse Trails

Search results More info & search Home Result Browse Trail Trails

Search results More info & search Home Result Browse Trail Trails

Search results More info & search Home Result Browse Trail Trails

Search results More info & search Home Result Browse Trail Trails

Picture Australia search types 100% 80% 60% 40% 20% 0% Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Basic Advanced Trail

Picture Australia search types 100% 80% 60% 40% 20% 0% Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Basic Basic (modified) Advanced Advanced (modified) Trail

Number of words in search term 30,000 24,000 18,000 12,000 6,000 0 1 2 3 4 5 6 7 8 9 10> Advanced Simple

2.9%

2.9% 5.7%

5.3% 29.9%

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