Published on February 4, 2014
Google Analytics: 1 0h 1
Why use ! Google analytics?! Why measure?
79% of consumers now say they use a smartphone to help with shopping.! ! -Zero Moment of Truth by Jim Lecinski
70% of Americans now say they look at product reviews before making a purchase.! ! -Zero Moment of Truth by Jim Lecinski
83% of moms say they do online research after seeing TV commercials for products that interest them.! -Zero Moment of Truth by Jim Lecinski
You can’t improve what you don’t measure.!
This presentation covers 4 questions you may have about Google Analytics:! 1. How do I ﬁnd my most visited pages?! 2. How do I ﬁnd my top sources of trafﬁc?! 3. How do I ﬁnd my mobile trafﬁc?! 4. How do I ﬁnd what happened when I see a spike in trafﬁc?
1. How do I ﬁnd my most visited pages?
On pages…! What pages are your potential customers visiting and what impression do they get when they’re there?! Find your worst pages and make them better by adding value in some way.
2. How do I ﬁnd my top sources of trafﬁc?
Click “All Trafﬁc”
On trafﬁc sources…! Organic = from Google search! Direct = people typing in your URL! Referral = people clicking on a link on another website that leads to yours.!
To increase trafﬁc…! Organic – optimize, create content, get links! Direct – create something of value! Referral – get more social!
3. How do I ﬁnd how much mobile trafﬁc I received last year?
Click “Mobile” then “Overview”
4. How do I ﬁnd where a spike in trafﬁc came from?
Select the day before and after the trafﬁc spike
Click “Acquisition” then “Overview”
Bonus: What do we know works really well to increase trafﬁc to your website?
Links correlate with Domain Authority
Tips 1. 2. 3. Always compare your reports to a previous period of time. Determine your own path to proﬁtability. Don’t measure too small (IE: Weeks or months)
do something ! impossible
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