Google: All Empires Fall

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Information about Google: All Empires Fall

Published on March 3, 2014

Author: RepriseMediaUK



Craig Lister, Head of Reprise Media EMEA, recently presented a topic at The Drum’s 4 Minute Warning Event - The event was based around the idea of ‘disruption’, and how ‘the future will change everything beyond recognition’. Craig discussed Google, the Roman Empire, Christianity and Alexander the Great’s overthrow of the Persian Dynasty - quite a unique analysis.

To read Craig's blog post discussing his presentation in more detail head to:

…..all empires fail Drum 4 Minute Warning

I have 98* years of experience Reprise part of the Mediabrands network has 35 offices worldwide and trusted by… *Assumes similar to dog years there are seven internet years to one Gregorian calendar year

Why do empires fail?

Over stretch themselves Example British Empire

Under estimate enemy Persian Empire (Conquered by Macedon – Alexander the Great)….then Macedon later beaten by the Romans

Greed and complacency Roman empire – Christianity and orgies!

So what relevance does this have to 2013?

Consumer behaviour is fundamentally changing - Always connected = Discovery - examples

Consumer behaviour is fundamentally changing - Amplification – direct journeys = Discovery - examples

Consumer behaviour is fundamentally changing - Transformation of interaction – wearable = Discovery - examples

Consumer behaviour is fundamentally changing - Trusted search / connected to friends = Discovery - examples

So to…….

I should start by saying I love Google….. I use Search, I use Gmail, I use Chrome

Revenue from PPC still equals 72% of all rev $’s in 2012 Own products that conflict with consumer intent Competitors Non search R&D Google loon Google glass Google car Spend 14% of rev on R&D circa $7.5 billion in 2013

The Google Ecosystem 1,800 members 32k 327 Airport facilities 90 30 1,060 Video conferencing KZ linking to RU 257 49

What we have seen in the past ten years… ipads etc.etc. I may be wrong!..... discuss

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