Published on March 3, 2014
…..all empires fail Drum 4 Minute Warning
I have 98* years of experience Reprise part of the Mediabrands network has 35 offices worldwide and trusted by… *Assumes similar to dog years there are seven internet years to one Gregorian calendar year
Why do empires fail?
Over stretch themselves Example British Empire
Under estimate enemy Persian Empire (Conquered by Macedon – Alexander the Great)….then Macedon later beaten by the Romans
Greed and complacency Roman empire – Christianity and orgies!
So what relevance does this have to 2013?
Consumer behaviour is fundamentally changing - Always connected = Discovery - examples
Consumer behaviour is fundamentally changing - Amplification – direct journeys = Discovery - examples
Consumer behaviour is fundamentally changing - Transformation of interaction – wearable = Discovery - examples
Consumer behaviour is fundamentally changing - Trusted search / connected to friends = Discovery - examples
I should start by saying I love Google….. I use Search, I use Gmail, I use Chrome
Revenue from PPC still equals 72% of all rev $’s in 2012 Own products that conflict with consumer intent Competitors Non search R&D Google loon Google glass Google car Spend 14% of rev on R&D circa $7.5 billion in 2013
The Google Ecosystem 1,800 members 32k 327 Airport facilities 90 30 1,060 Video conferencing KZ linking to RU 257 49
What we have seen in the past ten years… ipads etc.etc. I may be wrong!..... discuss
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These events fit into a global pattern of the rise and fall of societies, that can be traced back to ancient times. True of all the ancient empires we ...
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
All Empires History Forum, A Place to Discuss History With People of All Backgrounds.
The Fall of the Western Roman Empire ... All Christian sects were officially tolerated by Julianus, persecution of heretics was forbidden, ...