Google Adwords - Basic account structure

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Information about Google Adwords - Basic account structure
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Published on March 20, 2014

Author: mahajanvd28

Source: slideshare.net

Description

Google Adwords Basic Account Structure
Campaign, Keywords, Ads

Search Engine Marketing(SEM) Basic Account Structure Rohan Mahajan

Setting an Adwords Account

Campaign • AdWords accounts are organized into campaigns and ad groups. • You start with one campaign, which has its own daily budget and targeting preferences. • You can have multiple campaigns running and might choose to create one campaign for each product or service you want to advertise.

Keyword • The keywords you choose are the terms or phrases you want to prompt your ad to appear. Match Types • Ranging from broad to narrow, there are four matching options available: • Broad match (and Broad match modifier), • Phrase match, • Exact match, • Negative match.

Ads • Search Ads • Display Ads • Search Ads: AdWords search ad formats allow you to advertise next to or above relevant Google search results, and across a network of partner search sites. • Display Ads: The Google Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet.

How keywords trigger your ad to appear • Keywords are words or phrases you choose that can trigger your ad to show on search and other sites. • When someone searches Google using your keywords then your ad might appear next to Google search results.

How keywords trigger your ad to appear • Keywords are words or phrases you choose that can trigger your ad to show on search and other sites. • When someone searches Google using your keywords then your ad might appear next to Google search results.

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