Published on March 7, 2014
Google Ads : Life of a dollar Presented By: Rajat Jain
Introduction to Ads Overview: • Google greatest search company but no revenue initially • Launched AdWords in 2000 - by applying search principles in Ads • Today accounts for over 90% of Google's revenue - ad revenue was $42.5 billion in 2012
Different Types of Ads Text Ads - Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each Display Ads Banner Ads Video Ads Click to Call Ads, etc.
Different Ad Delivery Mechanism AdWords - on google.com and other partner search sites • Text Ads based on search keywords AdSense - on publisher websites • Text Ads based on site content • Display Ads based on site verticals, etc. Google shares revenue with site publisher • For lot of sites revenue model is based on AdSense revenue
Bidding & Matching Algorithm Technical Terms • Impressions, Clicks, CTR, CPC, CPM, etc. Google Bidding Algorithm • Old bidding vs new bidding Bidding process with Examples • see http://goo.gl/QFl0w4 Matching Algorithm • Exact match vs. Phrase Match vs. Broad Match
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Google greatest search company but no revenue initially Launched AdWords in 2000 - by applying search principles in Ads Today accounts for over 90% of ...
Different Types of Ads Text Ads - Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 ...
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