Published on November 9, 2013
+ Going Social! The Basics for HR Pros Robin Schooling, SPHR Christine Assaf August 2013 @RobinSchooling @HRTact
+ Who are they... ... and why are they talking to us? #gbrshrm
+ A question of access.... SilkRoad survey 43% completely open 24% monitor access 16% blocked AND........ 75% EEs check SM sites via mobile more than once per day gbrshrm #
+ What social media means to me...
+ “it‟s not about technology – it‟s about the experience” #gbrshrm “it creates connections without the limits of geography”
+ Agenda Why Social? Facebook LinkedIn Twitter “the who, the how and the why” #gbrshrm
+ Why social? Personal Meet other HR pros Share your ideas (Finally?) see what all the fuss is about Professional Get answers to your questions Access content and information – webinars, resources, conferences, etc. Support your hobbies/interests See breaking news...when it breaks! Expand your network #gbrshrm
+ General stats 72% of online adults use social networking sites Who is “online”? 77% of people ages 50 to 64 54% of people age 65+ SM users: 89% of internet users ages 18 - 29 78% of internet users ages 30 - 49 60% of internet users ages 50 to 64 43% of internet users 65+ (tripled in the past 4 years) Pew Research Center Internet & American Life Project (2005) – update: August 5, 2013
+ What is it? Social networking service Founded in 2004 September 26, 2006 – opened to general public The LEADING social networking site based on monthly unique visitors #gbrshrm
+ Who uses it? 1.11 Billion users 1 of every 7 people on earth 750 million access via mobile 665 million people are DAILY users 1 of every 3 people in the US visit FB daily! Average time spent per FB visit = 20 minutes Jobvite (2012 social job seeker survey) 52% of job seekers use FB to help them find work 25% of job seekers update FB profile to add professional info
+ Setting up your account (part 1) www.facebook.com Name Birthday Gender Email Address Set a password NEXT: #gbrshrm e-mail confirmation
+ Setting up your account (part 2) Find your Friends You can search/link via your email contacts Fill in your profile information School, employer (optional) Upload #gbrshrm a photo
+ Setting up your account (part 3) Privacy Settings(** access via upper-right hand corner on any FB page) Select the audience for what you share Public, friends or “only me” NOTE: only you or your friends can post to your timeline Manage settings for how you connect Who can see your posts Who can send you friend requests Review things that others tag you in Activity Log (photos) gbrshrm #
+ Lingo baby – “like a boss”.... Timeline Public display of your info (status updates, pictures, etc) Privacy settings allow you to set who can/can‟t see Friend Someone you‟re connected to Connect with others via “Friend Request” Status Update Post on your timeline Comments Responses to status updates, pictures, etc. #gbrshrm
+ Lingo baby – “like a boss”.... Cover Photo Image at top of your Timeline Profile Photo The image that appears next to your comments and updates News Feed List of status updates and activity Includes your friends and subscriptions #gbrshrm
+ Lingo baby – “like a boss”.... Fan Page Similar to timeline Used by business, public figures and orgs Group A community of people/friends created around a shared interest or purpose Apps Applications designed to add additional features Includes 3rd party software and games #gbrshrm
+ How will you...? Benefit? Good source of news and updates Quick place for answers Quick place for sharing YOUR info (work or personal) Realize that FB is where your candidates are Realize that FB is where your competitors are! #gbrshrm Find the Time? “know the content you want to see/share and know the content you don‟t want to see/share”
+ What is it? Social website designed for professional networking You can: Build and maintain a network Search for jobs...RECRUIT for jobs Share information via 3rd party apps and updates Collaborate in communities (groups) #gbrshrm
+ Who uses it? 225m+ LinkedIn users (200+ countries) 178.4m global users 65.6m US users 35% access daily More 50% than 1 million groups of Fortune 50 companies hire through LinkedIn Bullhorn survey of 160,000 recruiters: 97% use LI to find candidates 64% use LI exclusively! #gbrshrm
+ Setting up your account (part 1) Name Real first name and real last name (per LI User Agreement) Photo Use a professional image LI findings: profiles w/ photo viewed 7X as often Headline Search results on Google LI search results Invitations to connect Suggestions i.e. “People You May Know” “About You” (in groups, etc) #gbrshrm
+ Setting up your account (part 2) Websites You can add up to 3 custom links in your profile “Company Website” “Personal website” “Blog” Summary 3rd party apps like Slideshare and Portfolio Display Experience, Education, Skills and Expertise Current and past titles optimize the search capability #gbrshrm
+ Lingo baby! – “show me the money” Connections other registered users you “connect” with (each accept connection) Second Degree Connections the connections of your connections Me Matt Charney Barack Obama („2nd connection‟) Third Degree Connections any connections of your 2rd degree connections #gbrshrm
+ Lingo baby! – “show me the money” Profile Page Your personal “landing” page Options: public (LI users and/or public) vs. private URL/Vanity URL Customize your URL: www.linkedin.com/in/robinschooling #gbrshrm
+ Lingo baby! – “show me the money” Recommendations Endorsements Your connection writes a testimonial you can post on your profile Endorse the skills of your connections.... (meh.....) Introductions i.e. Matt Charney can “introduce” me to Barack Obama #gbrshrm
+ TIPS Contact Info Stay active Share content 1x per week = 10x likelihood to be viewed #gbrshrm
+ How will you...? Benefit? and collaborate with industry pros and leaders Find a job Recruit for a job Build a network! Find the Time? Connect #gbrshrm “you‟ll get out of it what you put into it”
+ What is it? “Micro-blogging” origin platform – Short Message Services (SMS) Limited to 140 characters Started March 21, 2006 #gbrshrm
+ Who uses it? 500 million users (200 million active users) China has the most twitter users (35.5 million) 400 million tweets sent per day 60% of users access via mobile 40% growth in active users over last 9 months 18% of online adults in US on Twitter Typical twitter user: 18-29 affluent, educated, non-white male #gbrshrm
+ Setting up your account (part 1) FULL NAME Your real name – it is searchable and visible EMAIL ADDRESS Private but can also be searchable (if you allow it) #gbrshrm PASSWORD You can set double verification if you like USERNAME The name people will use to follow you. Keep it short.
+ Setting up your account (part 2) NEXT... Email Confirmation @BobSmith @HR4Realz70809 @Robert_HR @bobinHR @Bob_in_HR #gbrshrm AND NOW...... Build Your Profile
+ Setting up your account (part 3) Name: The “full name” you entered upon registration Can be anything you’d like it to be Location: Can either be dynamic or static Helps to build a sense of localization and community Website: The primary non-Twitter destination of your choice Websites, blogs, LinkedIn profiles, etc. Bio: 160 characters Your Twitter “elevator speech” #gbrshrm
+ ADD A PICTURE!!!
+ Lingo baby! - “we‟re a wolf pack...” “Tweet” a single message Following/Followers when you “follow” someone, their tweets will appear in your timeline when they “follow” you, your tweets will appear in their timeline #gbrshrm
+ Lingo baby! - “we‟re a wolf pack...” @[username] used to communicate directly with an individual also how you see who‟s been communicating with you Reply used to respond to an individual‟s tweets #gbrshrm
+ Lingo baby! – “we‟re a wolf pack...” Direct Message private platform (also called “DM or DM‟ing) Retweets – “RT” how you share someone‟s tweet with your followers Hashtag - # used to “tag” a concept, theme or event searchable; used to drive community and collaboration #gbrshrm
+ TOP TIPS Take Time to Learn! Engage! Grow the Relationship! #gbrshrm
+ How will you...? Benefit? Powerful Find the Time? search engine Recruiting Stay current on legislative issues Connect and collaborate with industry pros and leaders “be smart and purposeful in your social engagement” ...and what the heck is a twitter chat?
+ “being socially connected IS the new „networking‟ “ #gbrshrm “being social brings us clarity, immediacy and meaningful connections”
+ Thank You! Robin Schooling, SPHR Christine Assaf Silver Zebras, LLC Waste Management firstname.lastname@example.org HRTact@gmail.com @RobinSchooling @HRTact HRSchoolhouse.com HRTact.com
This past week my friend Christine Assaf and I presented at the Greater Baton Rouge SHRM chapter meeting on the topic “Going Social: Basics for HR Pros.”
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