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Going Digital in the UK

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Information about Going Digital in the UK
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Published on January 28, 2009

Author: The_Joker

Source: slideshare.net

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Headlines from the OFCOM International Communications Market Report 2007
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Going Digital in the UK Headlines from Ofcom’s 2 nd Annual International Communications Report (2007) Compiled by Andrew Clay De Montfort University, Leicester, UK

Ofcom (Office of Communications) is an independent organisation which regulates the UK’s broadcasting, telecommunications and wireless communications sectors It also sets and enforces rules on fair competition between companies in these industries

The latest International Communications Market Report was published in November 2008: http://www.ofcom.org.uk/research/cm/icmr08/ The charts from the latest report are available on Slideshare : http://www.slideshare.net/comment.ofcom/international-communications-market-2008-presentation

The latest International Communications Market Report was published in November 2008:

http://www.ofcom.org.uk/research/cm/icmr08/

The charts from the latest report are available on Slideshare :

http://www.slideshare.net/comment.ofcom/international-communications-market-2008-presentation

Headline of the Ofcom International Communications Report (2007) ‘ UK consumers better connected as digital communications grow globally’ ( http://www.ofcom.org.uk/media/news/2007/12/nr_20071213 ) The Second Annual International Communications Market Report (Ofcom, 12 December 2007) http://www.ofcom.org.uk/research/cm/icmr07/ compares the UK with eleven other countries: France, Germany, Italy, the Republic of Ireland, the Netherlands, Poland, Spain, Sweden, Japan, Canada and the United States The report also contains an insight into four countries that are at different stages of development in their communications markets: Brazil, Russia, India and China

‘ UK consumers better connected as digital communications grow globally’ ( http://www.ofcom.org.uk/media/news/2007/12/nr_20071213 )

The Second Annual International Communications Market Report (Ofcom, 12 December 2007)

http://www.ofcom.org.uk/research/cm/icmr07/

compares the UK with eleven other countries: France, Germany, Italy, the Republic of Ireland, the Netherlands, Poland, Spain, Sweden, Japan, Canada and the United States

The report also contains an insight into four countries that are at different stages of development in their communications markets: Brazil, Russia, India and China

Convergence

Converged Communications similar content is often packaged for distribution to the TV, computer and mobile phone An abundance of content is generated by users, and new questions are being raised about how best to manage rights

similar content is often packaged for distribution to the TV, computer and mobile phone

An abundance of content is generated by users, and new questions are being raised about how best to manage rights

Digital connectivity – UK ahead in many areas The UK has the highest take-up of digital television of the twelve countries surveyed Digital radio is becoming increasingly popular in the UK with one in five adults owning a digital radio set Broadband take-up continues to increase in the UK with over half of all households connected at the end of 2006, putting the UK slightly ahead of the US for the first time

The UK has the highest take-up of digital television of the twelve countries surveyed

Digital radio is becoming increasingly popular in the UK with one in five adults owning a digital radio set

Broadband take-up continues to increase in the UK with over half of all households connected at the end of 2006, putting the UK slightly ahead of the US for the first time

UK adults spend more time on social networking sites than their European neighbours, with 4 in 10 UK adults saying that they regularly visit the sites UK adults who visit the sites spend an average of 5.3 hours each month on them and return to them an average 23 times in the month Advertisers in the UK spend more money per person on internet advertising than any other country, at £33 .

UK adults spend more time on social networking sites than their European neighbours, with 4 in 10 UK adults saying that they regularly visit the sites

UK adults who visit the sites spend an average of 5.3 hours each month on them and return to them an average 23 times in the month

Advertisers in the UK spend more money per person on internet advertising than any other country, at £33 .

Advertising Revenue

 

Mobile Phones Mobile is driving most of the communications sector growth and now accounts for 53 per cent of total telecoms revenues After making calls, mobiles are mainly used to send text messages 43 billion texts sent in the UK, an average of 621 per mobile user

Mobile is driving most of the communications sector growth and now accounts for 53 per cent of total telecoms revenues

After making calls, mobiles are mainly used to send text messages

43 billion texts sent in the UK, an average of 621 per mobile user

Convergence on mobile phones Accessing the internet from a mobile phone is growing in popularity Mobile handsets are increasingly being used in other ways than for making calls Over half of Europeans use their mobiles to take photos and, in the UK, a quarter of users record their own video clips and listen to music through their mobile In the UK, 33% of mobile users send picture messages on their mobile, 16 per cent use it to connect to the internet and 10 per cent use their mobile for email

Accessing the internet from a mobile phone is growing in popularity

Mobile handsets are increasingly being used in other ways than for making calls

Over half of Europeans use their mobiles to take photos and, in the UK, a quarter of users record their own video clips and listen to music through their mobile

In the UK, 33% of mobile users send picture messages on their mobile, 16 per cent use it to connect to the internet and 10 per cent use their mobile for email

Television Japanese and US consumers spend the most time watching TV – both averaging 4.5 hours a day in 2006 This compares to 3.5 hours a day for the UK The growth of multichannel television was highest in the UK

Japanese and US consumers spend the most time watching TV – both averaging 4.5 hours a day in 2006

This compares to 3.5 hours a day for the UK

The growth of multichannel television was highest in the UK

Radio People in the UK listen to more radio than in any other country surveyed , averaging over 21 hours per person each week Listening over the internet – which offers a choice of dedicated online stations and also established terrestrial radio stations – is also growing

People in the UK listen to more radio than in any other country surveyed , averaging over 21 hours per person each week

Listening over the internet – which offers a choice of dedicated online stations and also established terrestrial radio stations – is also growing

Telecoms Broadband is the fastest growing communications sector accounting for 9 per cent of total telecoms revenue across the 12 countries in 2006

Broadband is the fastest growing communications sector accounting for 9 per cent of total telecoms revenue across the 12 countries in 2006

Global Communications Telecoms revenue more than twice those of broadcasting Global communications revenue amounted to £873bn in 2006, with around 78% of this coming from telecoms (Figure 1.2 )

Telecoms revenue more than twice those of broadcasting

Global communications revenue amounted to £873bn in 2006, with around 78% of this coming from telecoms (Figure 1.2 )

Convergence (Ofcom Report) Content creation Network convergence of content Device convergence Converged consumption

Content creation

Network convergence of content

Device convergence

Converged consumption

‘ Advertainment’ Convergence of advertising and entertainment, a new media genre? Paid publicity in goods and services that are directed at consumers who at the same time will be entertained (spend time being agreeably occupied) Example: T-Mobile ‘Dance’ TV advert (January 2009) – flash mobbing becomes branded entertainment

Convergence of advertising and entertainment, a new media genre?

Paid publicity in goods and services that are directed at consumers who at the same time will be entertained (spend time being agreeably occupied)

Example: T-Mobile ‘Dance’ TV advert (January 2009) – flash mobbing becomes branded entertainment

Content Creation Repackaging of broadcast material for internet and mobile Mixed-media, multi-format Consumer control – user-generated content Online advertising Partnerships and mergers Collaboration and competition

Repackaging of broadcast material for internet and mobile

Mixed-media, multi-format

Consumer control – user-generated content

Online advertising

Partnerships and mergers

Collaboration and competition

Content Revenue

Partnerships, mergers and acquisitions importance of online advertising facilitate the online trading of internet advertising, firms providing online advertising services and software, and websites hosting user-generated content or providing social networking services

importance of online advertising

facilitate the online trading of internet advertising, firms providing online advertising services and software, and websites hosting user-generated content or providing social networking services

Mixed-media formats similar content is packaged for the television, the computer and the mobile handset content repackaging is being led by the mainstream broadcasters for accessibility over the available networks and devices and also adding extra content with which to exploit the opportunities afforded by different media, such as ringtones or wallpapers

similar content is packaged for the television, the computer and the mobile handset

content repackaging is being led by the mainstream broadcasters for accessibility over the available networks and devices

and also adding extra content with which to exploit the opportunities afforded by different media, such as ringtones or wallpapers

 

‘ User-generated content goes mainstream’ Digital technologies have given consumers greater power to record and distribute their own content Not a new phenomenon, but greatly extended? Many consumers now own and use devices with which they can create their own digital content For example, in addition to making voice calls and sending SMS text messages, many mobile phones are now used to create other forms of content, in particular still photos and videos

Digital technologies have given consumers greater power to record and distribute their own content

Not a new phenomenon, but greatly extended?

Many consumers now own and use devices with which they can create their own digital content

For example, in addition to making voice calls and sending SMS text messages, many mobile phones are now used to create other forms of content, in particular still photos and videos

 

The mobile phone is becoming a hub for many functions which were previously only provided by standalone devices (device convergence)

The mobile phone is becoming a hub for many functions which were previously only provided by standalone devices (device convergence)

Content quality and origin? Professionally-produced material is popular on user-generated content websites

Professionally-produced material is popular on user-generated content websites

Mobile phone use

 

 

‘ Web 2.0 sites feature in the international top ten sites’

What is the internet used for?

‘ The longer the video content, the less people watch it online’ Video clip culture

Video clip culture

Audio: online radio (c.33% usage)

The impact of the internet on offline activities In the UK 30% of internet users say they watch TV less as a result of having the internet, compared to only 9% of people who say they watch it more

In the UK 30% of internet users say they watch TV less as a result of having the internet, compared to only 9% of people who say they watch it more

Bibliography Ofcom (2007) The International Communications Market 2007 [WWW] Available at http:// www.ofcom.org.uk/research/cm/icmr07 (Accessed 13 January 2008). Andrew Clay (28 January 2009)

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