Go fish internet marketing - 2014 - by Dr. Peter Fish

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Information about Go fish internet marketing - 2014 - by Dr. Peter Fish

Published on March 4, 2014

Author: ImmoBhm

Source: slideshare.net


Gofish presents latest trends in E-marketing

Internet Marketing By Peter Fish 27th Feb 2014 gofishcc

Who we are? 12 years Multi-channel Technical Google Partner SA Moderator ROI-driven Wide variety of clients Front Runner, Afrihost, Samtrac, Thornybush, Cape Union Mart, Cellini, CUM Books

What do you want to achieve?

How do you achieve growth? Strangers • Attract Visitors • Convert Clients • Delight Promoters

How do you generate traffic? 3 main channels Search Display Communities

What are you selling and who are you selling to?

Search Search engine marketing Quality Two types: Free (Organic) Paid (CPC / PPC)

Search Results

Free Rankings How does Google decide? On-site (SEO) Off-site Quality

Content Strategy Content types: news, general articles, blogs, new product reviews etc. Link bait

Paid Rankings Google AdWords Search Network  CPC  Complex  Quality score  Immediate  Effective

Keyword Targeting Keyword research  Volume  Competition  Quality

How long is the avg. search term? 1 2 3 4 5 6 Search Term Length 7 8 9

How long is the avg. search term? 2 Words 22% 1 Word 5% 4+ Words 48% 3 Words 25%

Keywords 20% are unique 17% are searched only twice in 90 days 8% are searched only three times in 90 days Searches per Month More than once Once or less 55% 45%

Buying Cycle & The Long Tail chainsaw stihl chainsaw Interest 0 LEAST likely to buy stihl ms 170 chainsaw online shop cape town Research 25 50 Purchase 75 100 MOST likely to buy

Display Advertising

AdWords Engagement Ads



Can you segment your target market?


Build a Community

Social Traffic • Interaction-driven • Social bookmark sharing (Online word of mouth)


Revenue generation Conversion optimisation – Clear offer & selling point – Trust building elements – Call-to-actions Upselling  “buy a cover with that?” Cross-selling  “people who bought that also bought these…” Remarketing  products follow-up marketing: promotions, new

Conversion Funnel

The effect Traffic Conversion Rate Revenue 3072 to 9517 210% 2.27% to 3.4% 49% 70 to 324 364%

Web Analytics Mark Twain: “There are three kinds of lies: lies, damned lies, and statistics.”  Analyse traffic  Focus future plans  Trial-and-error results  A/B testing

Who brings you the most value? R10.00 R9.00 R8.61 R7.88 R8.00 R7.00 R6.45 R6.24 R6.00 R5.23 R5.00 R5.07 R4.83 R4.68 R3.80 R4.00 R3.05 R3.00 R2.00 R1.00 R18-24 25-34 35-44 45-54 55-64 65+ male female New Visitor Returning Visitor

What value do your channels bring? Per Visit Value by Channel R14.00 R13.02 R12.00 R10.00 R9.25 R8.00 R6.91 R6.00 R6.50 R5.61 R4.45 R4.00 R4.04 R3.04 R2.00 R0.38 R0.30 R- R- R- R- R-

Thank You! www.GoFishClientCatchers.com 011 612 7460 peter@gofishcc.com gofishcc

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