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GM614 Brand Association

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Information about GM614 Brand Association
Marketing

Published on March 16, 2014

Author: YiLingYeh

Source: slideshare.net

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Global Advertising CH2 Brand Association Maria Sosa & Doris Yeh

APPLE ?

LOGO Product Users Packaging Color Tagline Price BrandAssociationTraits

LOGOS

Save money. Live better. No body does chicken like ___. So good! The Happiest Place on Earth. Obey Your Thirst. Melts in your mouth, not in your hands. A DIAMOND IS FOREVER. Taglines

Packaging

Packaging

PANTONE ea0a8e PANTONE 55acee PANTONE 720e9e PANTONE 60def5 PANTONE 5ba525 PANTONE f57d00ff PANTONE 046aed PANTONE ffcc33 -T-

BrandColors

Users

Users#standforsomething

Vaguedistinction

Cultural influences Brand Names What does goes by in the U.K.?

Cultural influences Brand Names

Cultural influences Or…more… The Burgers are Better.

It’s Share Time!

KeyTakeaways Brand Association Network

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