Published on March 7, 2014
Why Global Talent Marketing? Previously, we had the Business Administration sub-product which included Marketing as well, so why did we decide to introduce a new sub-product which was already there?
Why Global Talent Marketing? Because of 3 main reasons
Why Global Talent Marketing? 1. Supply & Demand on myaiesec.net. On the platform, Marketing is considered a different background than Business Administration and is treated in a different matter. Marketing has its own sub-backgrounds (Advertising & Public Relations, International Marketing, Import/Export etc.) and is the sub-product with the biggest supply on myaiesec.net, both in terms of EPs and TNs.
Why Global Talent Marketing? 2. Set right expectations of EPs Before, we were raising EPs for Business Administration, but when they went on myaiesec.net they saw that Business Administration TNs are different than what we were promoting in the recruitment.
Why Global Talent Marketing? 3. History In the last 5 years, out of 300 EPs realized on what we called Business Administration, 136 were on actually Marketing TNs and just 96 on actual Business Administration TNs.
Description Global Talent Marketing is the product through which students or recent graduates can gain relevant professional experience in the marketing domain by working in an international environment. They can work in areas such as: • • • • • • • • • • Advertising & Public Relations Brand & Trademark Management Consumer & Buyer Behavior Customer Relationship Management Import & Export International Marketing Introductory Marketing Market Research & Evaluation Product planning, development & control Retail & Sales Marketing
Value Proposition Students and graduates from fast growing economies who have work experience in marketing can gain more responsibility and run larger projects in small and medium sized companies, making themselves more attractive for hiring and promotions later
Benefits • diversity and new methods in marketing • working in different international markets (emerging markets, developed markets etc.) • develop sales skills • experience a global learning environment • develop an international network of professional contacts • AIESEC support for the whole process • integration in the foreign country and culture • support with visa & travel insurance • paid position
Sample JDs Sample JD 1: Market Research & Evaluation • The intern will introduce the company to overseas countries by doing effective marketing studies. • The intern is expected to make foreign market research and find optimum markets to make sell. • The intern will make outsourcing studies and prepare a substructure to work with the foreign companies. • The intern will get in touch with foreign country companies daily and provide information flow.
Sample JDs Sample JD 2: Product Planning, Development & Control • Support at professional product introductions in Europe. • Supervision of products in the different stages of the product life cycle. • Quantitative and qualitative market research and competitor analysis. • Drafting of international product- and marketing concepts. • Organisation of events, product demonstrations, customer surveys. • Cooperation in the daily business of the Product management.
Sample JDs Sample JD 3: Retail + Sales Marketing • Make a list of retail chains selling “consumer electronics” products • Make a list of wholesale companies selling “consumer electronics” products • For every company make a contact database – a person responsible for the purchases of “brown goods”, email, phone number etc. • Divide retailers and wholesalers by the number of stores, market share, size of the company. • Contact adequate people, present MVS company, preliminary arrange a meeting with the representative of the company
Sample JDs Sample JD 4: Customer Relationship Management • Responsible for End to End Sales Management Process • Increase the Company's profit from the existing base of Current Clients • Responsible for client communications, conflict resolution, and compliance on client deliverables and revenue • Maintain a Weekly Sales Reporting or Revenue Forecast with the CEO • Ensure that all processes and procedures are completed, quality standards are met, and that projects are profitable • Involve or liaise with recruitment, location, payroll, purchasing, legal/paralegal, IT, HR for any matters/requests from clients
Sample JDs Sample JD 5: International Marketing • Work in the area of international negotiation. • Establishment of a contacts network for sales in Colombia. • Conversations with representatives of furniture factories in Colombia. • The trainee must develop a plan for market opening in Colombia, and if it‘s possible to other countries. • Workshops about your country, culture and profession.
Sample JDs Sample JD 6: Consumer + Buyer Behavior • Customer level analysis, category, product, region. • Monthly and YTD Results Division. Scorecard by customer, by territory, by division, by category. Monitoring coverage growth plans. • Results of impact of promotions implemented in the division. Monitoring launched products. • Sell out, sell thru and inventory analysis. Analysis, reporting and score card from sell out and category level inventory, store, product per customer (weekly / monthly). • Tracking new products and seasons sell thru (daily / weekly). Post implementation audit of division promotions.
Sample JDs Sample JD 7: Import & Export • The intern will be responsible of new developments and market searches in regions • The intern will help to maintaining contacts with dealers and customers through phone, mail and post. • The intern will be responsible of making preparations for international fairs and exhibitions. • The intern will be responsible of targeting potential clients and contacting, dealing with markets. • The intern will be responsible of documentation, filling and updating the database of the department and using CRM module
Sample JDs Sample JD 8: Advertising + Public Relations • Prepare a Online P.R. plan for their native language • Once approved, Language managers will implement the Online P.R. plan through its various online channels. • Adjust and tailor their Online P.R. strategy by using the open feedback of other language managers and their feedback/results/effectiveness on their P.R. strategy
Sample JDs Sample JD 9: Brand & Trademark Management • Reviewing artwork and developing new artwork for current and new brands • Planning and forecasting marketing campaigns • Supervising execution of marketing activities • Working internally with R&D and manufacturing to produce new products and variants
Country Partners 1. 2. 3. 4. 5. Germany Hungary Romania India Malaysia
Typical profile to Raise Student in 3rd year of study or Masters from Economics, Communication and Public Relation, Journalism or Commerce. Graduates with these backgrounds Practical experience required: they need to have at least 6 months of work experience in the field they want the internship of interest If they have only academic knowledge in marketing background than is a must to have “super” foreign language skills and recruited only according to partnerships or very specific research on myaiesec.net. Required language: English Preferred languages: French, German, Spanish Programs: Adobe Photoshop, Corel Drew.
Key insights Marketing talent is needed across industries, but most Marketing TN-takers are: - IT companies - Advertising and marketing firms - Tourism companies - Education institutions
Key insights Marketing EPs would do 3% 5% Local Marketing 31% Regional Marketing Marketing to a specific market 34% Global Marketing 27% Local Marketing for foreign companies
Key insights Typical Marketing JDs 50% 47% 45% 40% 35% 35% 30% 22% 25% 20% Typical Marketing JDs 15% 10% 5% 0% Sales and Account Management Marketing Market Research
Key insights Challenges: EP’s are looking for opportunities with large multinationals for internships. (but we have more in small and medium sized companies) EPs prefer short-term internships, but we have long term positions Marketing, Management positions > Sales positions Key Questions: How do we reach more graduates? (for them to go on long term internships) How can we raise more EPs that are interested in sales experience? (to better fit the Supply)
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