Giving Institute

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Information about Giving Institute

Published on July 22, 2008

Author: jayblove

Source: slideshare.net

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Summer Symposium Presentation

Jay Love The Shifting World of the Internet and ePhilanthropy: Looking to the Future

“ We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet , and charitable giving is a logical progression .” Paul Saffo Director of the Institute for the Future. Photo credit: Sorin Brinzei

“ We are in the middle of a fundamental shift from mass media to the personal media of computers and the Internet , and charitable giving is a logical progression .” Paul Saffo Director of the Institute for the Future.

The Rules Still Apply (It’s all about relationships… not technology)

Know the Difference How To Succeed Online

Know the Difference

Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

Most Popular Online Activities Number of Participants Source: Pew Internet & American Life Project, 2005 182M 169M 157M 155M 145M 135M 22M

*Estimates provided by ePhilanthropy Foundation Estimate 2001 = $550 million Estimate 2002 = $1.1 Billion Estimate 2003 = $1.9 Billion Estimate 2004 = $2.62 Billion Estimate 2005 = $4.53 Billion Estimate 2006 = $8.15 Billion Estimate 2007 = 15.77 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market Online Giving Estimates *

Points to Note The Internet is not just for kids anymore The Internet is used by the educated and engaged The Internet is not just for downloading music and fantasy football The Internet is used by your constituents…or someone else's

The Internet is not just for kids anymore

The Internet is used by the educated and engaged

The Internet is not just for downloading music and fantasy football

The Internet is used by your constituents…or someone else's

"Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher

Be Like Martha or Oprah Both are Masters of Multi-Channel Marketing!

Both are Masters of Multi-Channel Marketing!

 

 

Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

“ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.” Carrie Johnson, Senior Analyst Forrester Internet Research

“ There’s no better, faster, easier and cheaper place to gather folks of like minds than a Web site.”

Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

A “before” and “after” example

They’re at YOUR Web Site, K.I.S.S. Can they get something? Can they do something? Can they give something? Your goal – to get something from them!

Can they get something?

Can they do something?

Can they give something?

Keeping it simple Prospect Website Gather Information Use Email Database

INTEGRATION is the KEY!

Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

The Message & The Medium Each medium has a style that works best Audiences are different Messages don ’ t need to be identical Try Others & Test!

Each medium has a style that works best

Audiences are different

Messages don ’ t need to be identical

Try Others & Test!

Integrate Online and Offline Appeals Mention Benefits & Ease Of Online Contributions

Mention Benefits & Ease Of Online Contributions

 

 

 

Personalized Fundraising Pages Peer Fundraising Online

Results: Personalized Event Fundraising Average volunteer sends over 30 emails One in four emails sent by a volunteer results in a donation Average online event gift is $59 which is a 50% increase over the average off-line gift Many volunteers reach their stated FR Goal!

Average volunteer sends over 30 emails

One in four emails sent by a volunteer results in a donation

Average online event gift is $59 which is a 50% increase over the average off-line gift

Many volunteers reach their stated FR Goal!

Web 2.0 Buzzwords

Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

 

Online Video Use has Exploded Source: The Wall St. Journal , 2006

 

Social Networking Boom

1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends

Widgets on Social Sites

Podcasts  

 

Wikipedia Exposure

Epilogue 10 Technology Resolutions for 2008 Sarah Robbins Director of Emerging Technologies Mediasauce

10 Technology Resolutions for 2008

Sarah Robbins

Director of Emerging Technologies

Mediasauce

1. Set up a Gmail Account

2. Post Pics to Flickr

3. Try a Microblog

4. Create a Google Alert

5. Set Up an RSS

6. Share a YouTube Video

7. Really Use Your Cell Phone (Send a text or a video )

8. Join a Social Network

9. Share PowerPoint Slides (Save a tree or two!)

10. Play a Video Game

Jay B. Love Co-Founder and CEO [email_address]

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