Give Me Narratives

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Information about Give Me Narratives
Marketing

Published on April 25, 2014

Author: coolhunting

Source: slideshare.net

Description

Uplifting Stories + Let-Me-Land Stories + Stories in the Brandscape = Give Me Narratives. http://scienceofthetime.com/study/mentality-trends/give-me-narratives/

SCIENCE OF THE TIMETREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST GIVE ME NARRATIVES - UPLIFTING STORIES - LET-ME-LAND STORIES - STORIES IN THE BRANDSCAPE VIEW 5 ICONIC EXAMPLES THEMES TREND

SCIENCE OF THE TIMETREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST U.S apparel brand Zappos trains its staff to not just be costumer friendly, potential employees also receive a seven-week training on how to make costumers happy and content. After the training the entrants can choose to come and work for Zappos or go home with a big amount of money. This choice in and by itself already stimulates motivated and happier workers. Zappos‟ core values such as transparency and „wow service‟ are available for everyone to read in the company‟s Culture Book. 1. ZAPPOS

SCIENCE OF THE TIMETREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST Busch is one of the most famous and successful beer brands in the U.S. It decided to get real in 2014 and launched „Heroes‟: a campaign that spotlights real people who “work hard in their jobs and/or for their community”. „Heroes‟ features the stories of eight men and women, including a tugboat deckhand from Washington, a cattle rancher from Texas and a logger from Michigan and ends up with the tagline “Here‟s to Earning It”. Real stories, real people: sometimes advertising can be so simple and therefore more Cool and effective. 2. BUSCH

SCIENCE OF THE TIMETREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST Dave de Witt builds skateboarding ramps in South Africa. He also designs wooden frame sunglasses, hand made and recycled from old skateboards. The characteristics of the skateboards are still visible in the sunglasses. According to the maker sk8shades “are made from used skateboards that have rolled in pools, ridden inner cities and bombed down daunting hills. All the stories, travels and memories are etched into the wood and that‟s what makes them super special”. We could not agree more. 3. SK8 SHADES

SCIENCE OF THE TIMETREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST Sarah and Paige, both born with a disability, met online. Their moms made the initial contact at a peer website and the girls have been best friends ever since. The girls lived thousands of miles apart, but stayed in touch via Skype. Yet when Paige and Sarah submitted their story to the Skype Stay Together campaign, the company decided to go one step further: the girls could meet each other in person. Speaking of tender stories, this advertising campaign definitely touches the heart. 4. PEERS MEET THROUGH SKYPE

SCIENCE OF THE TIMETREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST Street Code is a project (watch the video) conceived by Marcos Rodrigues and DaniloDualiby, two young advertising practitioners from São Paulo. The two aim at unveiling the stories that lay buried underneath many famous street names in their city São Paulo. Rodrigues and Danilo thus hack deep into the stories of the people that have shaped the city. Unlike places like Berlin, Amsterdam, Rio and Lisbon, where street signs may contain at best a brief history this goes much deeper, thanks to the QR codes that transport people to a fuller and much more engaging story. This example proves that Give me Narratives can be a powerful means to help humanise and add an extra layer to a city, or brand for that matter. 5. STREET CODE SÃOPAULO

SCIENCE OF THE TIMETREND RESEARCH & INNOVATION NETWORK 5 ICONIC EXAMPLES WWW.SCIENCEOFTHETIME.COM | WWW.SIGNS-SEEDS.COM JOIN OUR MAILINGLIST Contact Us Carl Rohde carl@scienceofthetime.com +31(0) 6 212 431 14 Thomas Spronk thomas@scienceofthetime.com +31(0) 6 211 613 37 IMPLEMENTATION HOW TO MAKE THIS TREND WORK FOR YOU? INSPIRATION INNOVATION

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