Girls gone viral

43 %
57 %
Information about Girls gone viral
Business

Published on October 23, 2014

Author: vitaminw

Source: slideshare.net

Description

Delivered at the Wharton Future of Advertising Global Advisory Board Annual Meeting Oct 23, 2014. This presentation looks at advertising that has succeeded with women--and the current state

1. GIRLS GONE VIRAL By Amy Cross 1

2. Dove Sketches, Patch Hello Flo Camp Gyno and Period Party Pantene Sorry, Not Sorry Underarmour I Will What I Want Covergirl Girls Can Always Like A Girl 2 2

3. Sketches 200 Million Views 3 3 Dove

4. I Will What I Want 6.4 Million views Underarmour 5

5. Period party 28 Million views Hello Flo 4

6. Girls Can 5.6 Million views Covergirl 5

7. Shine Strong 46 Million views Pantene 7

8. Like a Girl 48 Million Views Always 6

9. Rated More than 3000 ads for 450+ brands 9 9

10. More than 3000 ads for 450+ brands

11. 10 1 1 Current portrayals of women aren’t so different

12. 11

13. 12

14. 13

15. 14

16. 15 1 6 What’s so different? What’s the viral Sauce? 1 Woman is the lead 2 She is talking 3 She is DOING something 4 She is not serving others 5 She isn’t flying planes or hunting 6 She is just being human and female, whatever that might mean

17. Viral Winner Proctor & Gamble 16

18. Portray Women Well and… 52% women surveyed would buy the product* 46% follow advertiser on social media* 16 She knows and adweek

19. is our target

20. 18 Over 3000 ads for 450+ brands

21. 19 2 1 contact amy@buyupindex.com www.buyupindex.com 416 540 9199

Add a comment

Related presentations

Boat chandlery

Boat chandlery

October 26, 2014

http://ecommerce-for-business.com/shackles-boats-theboatonlinestore/ We offer a ...

http://vendere-su-internet.com/shackles-for-boats-from-theboatonlinestore/ Moori...

Silver bar!

Silver bar!

October 21, 2014

Pretty similar to gold bars are these silver slabs. Silver is considered as the mo...

Gold coin prices!

Gold coin prices!

October 21, 2014

If you are an investor of gold bars and coins, one of the major things that you ou...

CyberSecurity's social media stats for one week as of Oct 21st 2014

CyberSecurity's social media stats for one week as of Oct 28th 2014

Related pages

Girls Going Viral - YouTube

Girls Going Viral. Subscribe Subscribed Unsubscribe 31,679. ... Girls Kissing Random Girls Channel Trailer (Girls Going Viral Promo) - Duration: 21 seconds.
Read more

"Awkward." Girls Gone Viral (TV Episode 2016) - IMDb

Share this Rating. Title: Girls Gone Viral (26 Apr 2016) 8 /10. Want to share IMDb's rating on your own site? Use the HTML below.
Read more

Drunk Girls Gone Viral - YouTube

Be-careful Mostly Girls Gone Viral After Drinking x.
Read more

"Real Chance of Love" Girls Gone Viral (TV Episode 2009 ...

The fifteen remaining girls have their booty-shaking skills put to the test when they audition for the Stalionaire?s viral music video.
Read more

Best of 2015: Girls Gone Viral – Project: GirlSpire

By Ashley Begley. Project GirlSpire is all about inspiring young girls. We love to hear about girls doing awesome things and supporting each other.
Read more

Gamer Girls Gone Viral - Facebook

Gamer Girls Gone Viral. 6,998 likes · 13 talking about this. For everyone to come and talk about gaming.
Read more

Girls Gone Viral, Bella's Birthday Bash Hosted By Depop ...

Girls Gone Viral, Bella's Birthday Bash Hosted by Depop & Friends - Splash - Wednesday, August 3, 2016
Read more

Awkward. News & Full Episode | S5, E19 - Girls Gone Viral ...

Watch full episode and read News. Girls Gone Viral (S5, E19) of TV Series Awkward.
Read more

Gone Viral | Facebook

Gone Viral. 3,148 likes. Website. Facebook. Email or Phone: Password: ... Hope you will like this bikini girls fail compilation in which girls keep on falling.
Read more

Viral Viral Videos

Viral video blog that is constantly updated with videos that are being shared and viewed ... This video by Viva Frei has gone viral with over 600,000 hits!
Read more