Gidon Session2

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Information about Gidon Session2

Published on March 29, 2009

Author: GidonA

Source: slideshare.net

Building a Successful Business Using the Internet Session 2 – Welcome Back!

Homework from Last Week Complete registration for this course and SiteBuildIt! Read / watch INTRO, DAY 1 & 2 of the Action Guide. Log into Brainstorm It! and explore. Click on the question marks for related help. Identify 3 potential Site Concepts, write them down and bring them to the next class. Any Questions? E-mail or call me! [email_address] 02-5354586, 054-5665037

Complete registration for this course and SiteBuildIt!

Read / watch INTRO, DAY 1 & 2 of the Action Guide.

Log into Brainstorm It! and explore. Click on the question marks for related help.

Identify 3 potential Site Concepts, write them down and bring them to the next class.

Any Questions? E-mail or call me!

[email_address]

02-5354586, 054-5665037

Let's Get Started… Logging into Gmail

Get Ready For Site Build It! Log into your e-mail account. Find and read the "Get Ready For Site Build It!" e-mail. Find your SBI! username and password in that "Get Ready…" e-mail . Log into Brainstorm It!. Then log out.

Log into your e-mail account.

Find and read the "Get Ready For Site Build It!" e-mail.

Find your SBI! username and password in that "Get Ready…" e-mail .

Log into Brainstorm It!. Then log out.

Understand and Achieve DAY 2 -- Develop Your Best Site Concept Upon completion of this part, you will understand... The notion of a Site Concept or Theme Vertical brainstorming = keywords that contain seed word The Master Keyword List (MKL) Supply, demand, profitability Site concept evaluation guidelines Your site concept choice is not final at this stage

DAY 2 -- Develop Your Best Site Concept

Upon completion of this part, you will understand...

The notion of a Site Concept or Theme

Vertical brainstorming = keywords that contain seed word

The Master Keyword List (MKL)

Supply, demand, profitability

Site concept evaluation guidelines

Your site concept choice is not final at this stage

Understand and Achieve DAY 2 -- Develop Your Best Site Concept Upon completion of this part, you will have... Watched and/or read DAY 2 of the Action Guide Narrowed down preliminary theme ideas with Google Adwords Tool/SiteSell Supply Identified the top 1-3 Site Concept possibilities Done vertical brainstorming for demand Evaluated and decided your Site Concept (with Niche Choose It!’s help) Deleted the other two seed words and their keywords

DAY 2 -- Develop Your Best Site Concept

Upon completion of this part, you will have...

Watched and/or read DAY 2 of the Action Guide

Narrowed down preliminary theme ideas with Google Adwords Tool/SiteSell Supply

Identified the top 1-3 Site Concept possibilities

Done vertical brainstorming for demand

Evaluated and decided your Site Concept (with Niche Choose It!’s help)

Deleted the other two seed words and their keywords

Goal of Session 2 Develop your BEST Site Concept.

Develop your BEST Site Concept.

Review of Session 1 BAM – Bring it with you. C-T-P-M – Your mantra. SBI! –Provides the tools that you need. Login accounts – SBI! and Gmail. Case study – Learn by example. Site Concept – Site’s theme.

BAM – Bring it with you.

C-T-P-M – Your mantra.

SBI! –Provides the tools that you need.

Login accounts – SBI! and Gmail.

Case study – Learn by example.

Site Concept – Site’s theme.

What Is Your Concept? What did you learn on your job? What’s your favorite hobby? What are you passionate about? Do you already have a business? What solution s can you offer for specific problem s ? Write your ideas down !

What did you learn on your job?

What’s your favorite hobby?

What are you passionate about?

Do you already have a business?

What solution s can you offer for specific problem s ?

Write your ideas down !

T obi ’s Three Concepts Food (she loves her food) Carbs (she watches her carbs) Cake (she can’t resist cake)

Food (she loves her food)

Carbs (she watches her carbs)

Cake (she can’t resist cake)

Online Market Research Tool Brainstorm It !

Brainstorm It !

What Brainstorm It! R eveal s PRECISELY w hat people are looking for. How often they search for EXACTLY that info . What competitors provide and how. W hat content you’ll need to deliver. Use BI! to choose your best Site Concept.

PRECISELY w hat people are looking for.

How often they search for EXACTLY that info .

What competitors provide and how.

W hat content you’ll need to deliver.

Use BI! to choose your best Site Concept.

How Do People Look For Info? They use descriptive words. Search terms are known as " KEYWORDS. "   a "keyword" can even have 5 words in it. 3 examples: "Anguilla" and "Anguilla villas" and "Caribbean vacations" (with or without quotation marks). Keywords that your visitors use to search may be different from what you would use.

They use descriptive words.

Search terms are known as " KEYWORDS. "  

a "keyword" can even have 5 words in it.

3 examples: "Anguilla" and "Anguilla villas" and "Caribbean vacations" (with or without quotation marks).

Keywords that your visitors use to search may be different from what you would use.

So What’s A Site Concept? It’s a CENTRAL UNIFYING THEME upon which you base all of your site’s content. Every page that you write will be about a topic that is related to your Site Concept. Each one of those pages focuses upon a specific topic/keyword. These pages are known as Keyword-Focused Content Pages (KFCPs).

It’s a CENTRAL UNIFYING THEME upon which you base all of your site’s content. Every page that you write will be about a topic that is related to your Site Concept.

Each one of those pages focuses upon a specific topic/keyword. These pages are known as Keyword-Focused Content Pages (KFCPs).

Examples Of Site Concepts best-family-beach-vacations.com – family beach vacation spyequipmentguide.com – spy equipment make-my-own-house.com – make my own house drburch.com – mountain view dentist

best-family-beach-vacations.com – family beach vacation

spyequipmentguide.com – spy equipment

make-my-own-house.com – make my own house

drburch.com – mountain view dentist

T he Tobi Case Study Tobi has three related themes/concepts in mind: Food Carbs Cake Which concept should Tobi choose? HOW will she make her decision?

Tobi has three related themes/concepts in mind:

Food

Carbs

Cake

Which concept should Tobi choose?

HOW will she make her decision?

Brainstorm For Each Concept Brainstorm with seed keyword – food. Brainstorm with seed keyword – carbs. Brainstorm with seed keyword – cake. Get demand for each concept’s keywords. Get supply for each concept’s keywords. Evaluate and choose best site concept. Brainstorm It!

Brainstorm with seed keyword – food.

Brainstorm with seed keyword – carbs.

Brainstorm with seed keyword – cake.

Get demand for each concept’s keywords.

Get supply for each concept’s keywords.

Evaluate and choose best site concept.

The Two Parts Of Brainstorm It! The first part ( the right brain ) is called t he Brainstorme r . It collects keyword data in a creative way when we brainstorm ideas. The second part ( the left brain ) is the Master Keyword List or MKL . It’s where the data is stored and analyzed.

The first part ( the right brain ) is called t he Brainstorme r . It collects keyword data in a creative way when we brainstorm ideas.

The second part ( the left brain ) is the Master Keyword List or MKL . It’s where the data is stored and analyzed.

Two Kinds Of Brainstorming Vertical – generates keywords that are CONTAINED IN the "Seed Word." (If you enter "jazz," all keywords returned by the Brainstormer will contain "jazz" in them.) Lateral – generates keywords related to, but NOT CONTAINED IN , the "Seed Word." (If you enter " j azz," an example of a lateralized word is "music.")

Vertical – generates keywords that are CONTAINED IN the "Seed Word." (If you enter "jazz," all keywords returned by the Brainstormer will contain "jazz" in them.)

Lateral – generates keywords related to, but NOT CONTAINED IN , the "Seed Word." (If you enter " j azz," an example of a lateralized word is "music.")

Research Best Site Concept - 1 Log into brainstorm.sitesell.com . Start with Brainstormer. Step 1: Select Function – Vertical Brainstorm. Step 2: Select Resource – Wordtracker. Step 3: Enter Seed Word – food. Click Brainstorm It!.

Log into brainstorm.sitesell.com .

Start with Brainstormer.

Step 1: Select Function – Vertical Brainstorm.

Step 2: Select Resource – Wordtracker.

Step 3: Enter Seed Word – food.

Click Brainstorm It!.

Research Best Site Concept - 2 Use the MKL to analyze results. Trim list by removing useless words. Return to Brainstormer. Step 1: Select Function – Supply All Words. Step 2: Select Resource – Google Supply. Step 3: Click Google Supply Button.

Use the MKL to analyze results.

Trim list by removing useless words.

Return to Brainstormer.

Step 1: Select Function – Supply All Words.

Step 2: Select Resource – Google Supply.

Step 3: Click Google Supply Button.

Research Best Site Concept - 3 Use the MKL to analyze results. Sort columns by Demand. Sort columns by Supply. Sort columns by Profitability. Sort columns by Keyword. Think about the results! Repeat for other concept words.

Use the MKL to analyze results.

Sort columns by Demand.

Sort columns by Supply.

Sort columns by Profitability.

Sort columns by Keyword.

Think about the results!

Repeat for other concept words.

15 M in ute B reak … Insert message

Tobi’s Research Process Review Demand results. Review Supply results. Review Profitability calculations. Repeat for other concepts. Follow concept-choosing tips. Decide on best Site Concept.

Review Demand results.

Review Supply results.

Review Profitability calculations.

Repeat for other concepts.

Follow concept-choosing tips.

Decide on best Site Concept.

Tobi’s Demand Results For Cake

Tobi’s Demand Results For Food

Tobi’s Demand Results For Carbs

Tobi’s Demand Results For Cake

Tobi’s Results For Carbohydrates

Your Turn To Brainstorm It! - 1 Log into brainstorm.sitesell.com . Start with Brainstormer. Step 1: Select Function – Vertical Brainstorm. Step 2: Select Resource – WordTracker. Step 3: Enter Seed Word – your word. Click Brainstorm It!.

Log into brainstorm.sitesell.com .

Start with Brainstormer.

Step 1: Select Function – Vertical Brainstorm.

Step 2: Select Resource – WordTracker.

Step 3: Enter Seed Word – your word.

Click Brainstorm It!.

Your Turn To Brainstorm It! - 2 Use the MKL to analyze results. Trim list by removing useless words. Return to Brainstormer. Step 1: Select Function – Supply All Words. Step 2: Select Resource – Google Supply. Step 3: Click Google Supply Button.

Use the MKL to analyze results.

Trim list by removing useless words.

Return to Brainstormer.

Step 1: Select Function – Supply All Words.

Step 2: Select Resource – Google Supply.

Step 3: Click Google Supply Button.

Your Turn To Brainstorm It! - 3 Use the MKL to analyze results. Sort columns by Demand. Sort columns by Supply. Sort columns by Profitability. Sort columns by Keyword. Think about the results! Repeat for other concept words.

Use the MKL to analyze results.

Sort columns by Demand.

Sort columns by Supply.

Sort columns by Profitability.

Sort columns by Keyword.

Think about the results!

Repeat for other concept words.

Selecting Best Site Concept - 1 Number of Keywords - The more the better. All else equal, choose 100 over 50. Overall Profitability - The higher the better. It's only a number. Use your judgment. Your Knowledge - Do you know what you would write for those words? Favor what you know best.

Number of Keywords - The more the better. All else equal, choose 100 over 50.

Overall Profitability - The higher the better. It's only a number. Use your judgment.

Your Knowledge - Do you know what you would write for those words? Favor what you know best.

Selecting Best Site Concept - 2 Your Passion - Which concept excites you most? Choose passion over profitability "numbers." Theme "Sexiness" - Some concepts excite visitors more. Trust your gut , but don't project. Monetization Potential – Choose concept with multiple potential income streams over a single stream.

Your Passion - Which concept excites you most? Choose passion over profitability "numbers."

Theme "Sexiness" - Some concepts excite visitors more. Trust your gut , but don't project.

Monetization Potential – Choose concept with multiple potential income streams over a single stream.

Guidelines For Profitability K eyword for Site Concept itself should normally have a Demand > 6,000. You should have two or more other keywords with a Demand > 1,000. You should have more than 30 keywords with a Demand > 100.

K eyword for Site Concept itself should normally have a Demand > 6,000.

You should have two or more other keywords with a Demand > 1,000.

You should have more than 30 keywords with a Demand > 100.

Profitability And Common Sense Focus on the big picture of ALL the keywords. Envision your hierarchical site structure. Look for a big pattern and sub-groupings of words to start to see the theme and the major sub-divisions. Over-rule PROFITABILITY numbers that your GUT (i.e., your human experience) tells you must be wrong.

Focus on the big picture of ALL the keywords. Envision your hierarchical site structure.

Look for a big pattern and sub-groupings of words to start to see the theme and the major sub-divisions.

Over-rule PROFITABILITY numbers that your GUT (i.e., your human experience) tells you must be wrong.

Possible Income Streams Represent the products/services of related, non-competing online businesses and earn affiliate income (ex., b aking supplies, cakes , etc.). Partner with an offline business, sending customers on a pay-per-click, per-lead, per-sale, or per-month basis ( ex., s end visitors to a local bakery). Sell a hard good or e-book (ex., a collection of ( T obi ’s ) favorite recipes) . Earn income with the likes of Google AdSense or by selling advertising directly . ( A s your site grows, advertisers will approach you . ) Sell your services ( ex., cake - baking or cake- decorating service s ). Supplement/build a local offline business (ex., a cake bakery ).

Represent the products/services of related, non-competing online businesses and earn affiliate income (ex., b aking supplies, cakes , etc.).

Partner with an offline business, sending customers on a pay-per-click, per-lead, per-sale, or per-month basis ( ex., s end visitors to a local bakery).

Sell a hard good or e-book (ex., a collection of ( T obi ’s ) favorite recipes) .

Earn income with the likes of Google AdSense or by selling advertising directly . ( A s your site grows, advertisers will approach you . )

Sell your services ( ex., cake - baking or cake- decorating service s ).

Supplement/build a local offline business (ex., a cake bakery ).

Decision Chart A few Many Many Monetization Potential 4/10 8/10 6/10 Theme Sexiness 5/10 10/10 7/10 Passion 6/10 9/10 7/10 Knowledge Better Best Good Overall Profitability 99 100 99 Number of keywords Carbs Cake Food Concept Word

A Common Question I’m s truggling to narrow down the concept s to the BEST one . I have many keywords and I can see possibilities for several niches . How do I know wh ich one to choose as the best Site Concept?

I’m s truggling to narrow down the concept s to the BEST one . I have many keywords and I can see possibilities for several niches .

How do I know wh ich one to choose as the best Site Concept?

Niche Choose It! http://sbiresources.sitesell.com/chooseit.html. Decision-making tool. It divides big question into small ones. Helps you answer small questions more easily. Rigorous method supports gut feel. Not needed if you "know" the answer .

http://sbiresources.sitesell.com/chooseit.html.

Decision-making tool.

It divides big question into small ones.

Helps you answer small questions more easily.

Rigorous method supports gut feel.

Not needed if you "know" the answer .

Niche Choose It!

What If I Don’t Like The Results? Do you have very few words or low demand numbers? Click the "Back to Brainstormer" button and start over for a different Site Concept keyword. If your choice is so-so or better, keep it (for now) and continue the process. Nothing is final at this point. You can change your mind later.

Do you have very few words or low demand numbers?

Click the "Back to Brainstormer" button and start over for a different Site Concept keyword.

If your choice is so-so or better, keep it (for now) and continue the process.

Nothing is final at this point. You can change your mind later.

Your Business-Building Homework Complete the brainstorming exercise. Decide on a best Site Concept. Use Niche Choose It! if necessary. Preview Day 3 of the Action Guide. Any Questions? E-mail or call me! [email_address] 02-5354586, 054-5665037

Complete the brainstorming exercise.

Decide on a best Site Concept.

Use Niche Choose It! if necessary.

Preview Day 3 of the Action Guide.

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