Ghost Partner: Making the case for Going Mobile

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Information about Ghost Partner: Making the case for Going Mobile
Business & Mgmt

Published on February 27, 2014

Author: HowardFlint1



Perhaps a forgone conclusion, but here are some good stats and best practices for being mobile with your email marketing.

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@constantcontact #ccmobile making the case for mobile beyond text messages © 2013

@constantcontact #ccmobile /GhostPartner @GhostPartner share #GhostLocal learn more 6 © 2013

@constantcontact #ccmobile 91% of U.S. adults own a cellphone 129,000,000 # of smartphones owned in U.S. in 2012 56% own a smartphone 29% of Americans use only mobile devices to access the internet. 7 © 2013

@constantcontact #ccmobile 83% of our audiences use mobile devices to manage their personal lives 80% of adults 18-44 have their smartphones with them 22 hours a day 8 © 2013

@constantcontact #ccmobile 220,000,000! Google “small business mobile marketing” 9 © 2013

@constantcontact #ccmobile mobile responsive vs. mobile friendly mobile friendly 11 © 2013

@constantcontact #ccmobile 12 © 2013

@constantcontact #ccmobile US smartphone subscriptions expected to grow +28% in 2013 Mary Meeker 13 © 2013

@constantcontact #ccmobile people look at smartphones people look at mobile devices 150x 200x per day per day Alan Moore, No Straight Lines 14 © 2013

@constantcontact #ccmobile 40% of Americans under 35 used a mobile device to make a donation. 50% used a mobile device to browse non-profit websites and emails. 15 © 2013

@constantcontact #ccmobile 90% of mobile searches lead to an action 75% 70% who ran a local search via mobile acted within one hour used phone to get real-time, location-based information CMO Council local search 16 © 2013

@constantcontact #ccmobile 17 © 2013

@constantcontact #ccmobile 18 © 2013

@constantcontact #ccmobile 19 © 2013

@constantcontact #ccmobile 44% of email is opened on a mobile device. 20 © 2013

@constantcontact #ccmobile 80% of users delete mobile email that doesn’t look good. Blue Hornet 30% of users unsubscribe from email lists after receiving mobile email that doesn’t look good. Blue Hornet 21 © 2013

@constantcontact #ccmobile 22 © 2013

@constantcontact #ccmobile 66% 34% of small businesses are using mobile for their business. aren’t. small business use of mobile Constant Contact customer research 23 © 2013

@constantcontact #ccmobile • have no plans to adopt mobile in the future 65% 34% aren’t. • lack of customer demand 56% • “mobile isn’t relevant to my industry or business” 28% Constant Contact customer research 24 © 2013

@constantcontact #ccmobile Dorothy S. Jones April 1, 1947 – April 5, 2013 Services Dorothy S. Jones, age 66, passed away on Friday, April 5, 2013. She was at home and surrounded by her family. 25 © 2013

@constantcontact #ccmobile why not? we’re a nonprofit… not best for my products… we’re regulated by the government… cost is too high… 26 © 2013

@constantcontact #ccmobile calendar or time management customer communications GPS / mapping accounting or invoicing mobile for operations 82% 74% 52% 44% 27 © 2013

@constantcontact #ccmobile 28 © 2013

@constantcontact #ccmobile YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT. THEY DO. Karen McGrane, author of Content Strategy for Mobile @karenmcgrane 29 © 2013

@constantcontact #ccmobile at the end of the day, it’s about success 30 © 2013

@constantcontact #ccmobile 31 © 2013

@constantcontact #ccmobile tip #1 avoid using too much text 32 © 2013

@constantcontact #ccmobile tip #2 avoid multiple columns 33 © 2013

@constantcontact #ccmobile tip #3 clear and easy calls to action 34 © 2013

@constantcontact #ccmobile tip #4 9-point font, headlines don’t stand out Minimum: 22-point headlines, 11-point body text, improved contrast avoid tiny fonts 35 © 2013

@constantcontact #ccmobile tip #4 Better: 22-point headlines, 16-point body text avoid tiny fonts 36 © 2013

@constantcontact #ccmobile tip #5 use images carefully 37 © 2013

@constantcontact #ccmobile bonus #1 don’t ignore local search 38 © 2013

@constantcontact #ccmobile bonus #2 don’t ask customers or supporters to turn their phones off! 39 © 2013

@constantcontact #ccmobile 1.4 billion images taken on mobile per day Nokia’s Vesa Jutila, at DigitalK 2012 100 hours of video uploaded camera on the phone to take shots in-store per minute or with customers, social posts from businesses featuring images, etc. bonus #3 don’t ignore mobile tech 40 © 2013

@constantcontact #ccmobile 44% 41 © 2013

@constantcontact #ccmobile 42 © 2013

@constantcontact #ccmobile less is more. focus – use less text use images carefully (don’t rely on them) use a single column claim your listings: be found on local search! clear and easy calls to action let your customers use their phones no small fonts (test, test, test!) don’t ignore your phone (pics, video, social) 43 © 2013

@constantcontact #ccmobile next steps have more questions? check out our answers to 10 of the most popular at the blog… ( if you’re ready to review your email template for mobile, call a coach today: 855-816-6508 want to learn more? try other live local seminars near you… 44 © 2013

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FREE Custom-designed, Website-matched Email Template in

March Workshops “Getting Started with Constant Contact” Thursday March 13th, 9:30-11:30am Chambrel Senior Center ~~~~~~~~~~~~~~~~~~~~ Workshop + Wine Free Wine Tasting after workshop Wednesday March 27th, 6:30-8:30pm Total Wine by Perimeter Mall 48

@constantcontact #ccmobile making the case for mobile beyond text messages © 2013

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