Ghandruk SWOT analysis

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Information about Ghandruk SWOT analysis

Published on July 29, 2013

Author: sarbomania



SWOT analysis of Nepal's famous tourist destination and transit village of Annapurna trek

Presentation On A brief introduction on Tourism Impact and SWOT analysis of Tourism in Ghandruk

Where is Ghandruk ??? ▪ Situated at Western development region ▪ North-West of Pokhara-43 km ▪ Gateway to both mountain the Annapurna and Machhapuchre ▪ Altitude varies upto 2012 meters above sea level

How to reach Ghandruk? By Air By Land (Trekking)

Why is Ghandruk famous??? ▪ Natural beauties and sceneries ▪ Cultural aspect of Gurung tradition ▪ Best trekking trail in world ▪ Gateway to Mt. Annapurna and Mt. Macchapuchre ▪ One can experience the typical Nepali village life style ▪ Tourism Facilities(hotels, resorts) ▪ A part ofACAP( Annapurna Conservation Area Project)

Ghandruk in Figures ▪ Total population = 5138 Gurung(65 %) Kamis (10%) Magars (6%) Sakris (6%) Damis (5%) Brahmins (5%) Chhetris (3%) ▪ Number of households: 1,142 ▪ Number of males & females: 2,497 & 2,641 ▪ Altitude: 2,012 meters above sea level

Tourism Impact ofTourism In Ghandruk Positive ▪ Changed occupation from military to tourism entrepreneur. negative ▪ Copy tourists’ fashions and hairstyles

Tourism Impact ofTourism In Ghandruk Positive ▪ Foreign Exchange earnings Negative ▪ Establishment of modern infrastructure

Tourism Impact ofTourism In Ghandruk Positive ▪ Employment opportunity Negative ▪ Exploitation of resources

Tourism Impact ofTourism In Ghandruk Positive ▪ Contribution to local economy ▪ Owners of big resorts earn an abt. Rs.Three lakh annually. ▪ Small lodge-owners make about one-third of this amount. ▪ Altogether, these lodge owners earn a total of Rs.Two crore per year. Negative ▪ Social disparity (hoteliers and non‐hoteliers) ▪ Absence of local market (tourist influenced) ▪ Lack of proper waste management system ▪ Unequal resource distribution

SWOT Analysis of Ghandruk

Strength of Ghandruk ▪ Improved tourism facilities ▪ Habitat to endangered species & medicinal plants ▪ Local people’s participation ▪ Snow‐capped mountains ▪ Terrace farming (seasonal crops) ▪ Under ACAP conservation area ▪ Eco‐Route trails for transport and trekking

Weakness of Ghandruk ▪ Lack of proper waste management system ▪ Excessive inflow of tourists causing economic disparity ▪ Absence of local market (tourist influenced) ▪ Unequal resource distribution ▪ Social disparity (hoteliers and non‐hoteliers) ▪ Cultural change ▪ Loss of traditional knowledge

Opportunities of Ghandruk ▪ Promotion of Local arts, literature, music, religion ▪ Preservation of historical heritage, cultural values ▪ Employment opportunity for youngsters. ▪ Economic development through tourism(hotels, lodges, Guide, porters). ▪ Use of local produced materials ▪ Better chance to enhance cultural tourism and eco- tourism

Threats for Ghandruk ▪ Development of substitute trekking tracks to Annapurna ▪ Tourist interest to nearby villages(tadapani, Ghorepani) ▪ Modern buildings replacing traditional houses ▪ Tourism itself acts as a threat for local culture. ▪ Disparity between hoteliers and non-hoteliers.

Conclusion ▪ Maintain the number of tourists between 50,000 ‐ 80,000 per year ▪ Raise in tourist entry fees ▪ Create two markets ‐ one for tourists and another for local villagers ▪ Give opportunities to non‐hoteliers and relatively poor families to engage in domestic economic activities other than tourism ▪ Educate youth and and villagers about the cultural differences

HAVE A GOOD DAY…… Sarbottam-Yudhisthir-Binit-Alisha

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