GfK Digital - Datos sobre el uso del Internet (en inglés)

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Information about GfK Digital - Datos sobre el uso del Internet (en inglés)
Technology

Published on April 23, 2014

Author: GfKPeru

Source: slideshare.net

Description

Datos del avance del internet en EEUU, UK

1 GFK DIGITAL FACTBOOK DMI MARCH 2014

2 Market and retail sales data

3 *CIS – Commonwealth of Independent States (Former Soviet Republics: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russian Federation, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan) Source: International Telecommunication Union 2013 Europe 67% The Americas 48% CIS* 46% Arab states 19% APAC 22% Africa 11% Global fixed and mobile internet penetration is continuously growing Europe 74% The Americas 61% CIS* 52% Arab states 37% APAC 32% Africa 16%

4 Global Sales Value % 2013/2014 estimated Global consumer tech devices retail sales revenue in USD - top tier products Source: GfK, December 2013 Mobile Internet Devices are dominating spending on consumer tech devices 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2010 2011 2012 2013 2014 Fcst Smartphone Tablet PC Laptop Feature Phone LCD TV Desk PC Digital Still CameraSmartphones, tablets, and laptops account for >50% of global spending Combined smartphone/ tablet share of spending continues to increase *developed: North America, WestEU, Developed APAC / emerging: Latin America CEE, Emerging APAC, Middle East & Africa Smartphone sales increased 48% in the developed world, but 164% the emerging countries* Laptop sales slightly shrink globally but continue to grow by 20% in LATAM

5 Tablets Smartphones Source: Total market including 2014 estimation by GfK Trends and Forecasting| Y axis shows units in millions 0 50 100 150 200 250 300 2010 2011 2012 2013 2014 North America 0 50 100 150 200 250 2010 2011 2012 2013 2014 West Europe 0 20 40 60 80 100 2010 2011 2012 2013 2014 East Europe 0 100 200 300 400 500 2010 2011 2012 2013 2014 China 0 50 100 150 2010 2011 2012 2013 2014 South America 0 50 100 150 200 2010 2011 2012 2013 2014 MEA 0 50 100 150 200 2010 2011 2012 2013 2014 Emg. Asia 0 20 40 60 80 100 2010 2011 2012 2013 2014 Dev. Asia What does the situation look like on a regional level?

6 Spending on consumer tech devices has flattened Source: GfK; Global Tech Device Sales Revenue; Volume in USD & Year-on-Year Growth – Forecast Oct 2013 Includes over 70 consumer tech products Whilst demand for smartphones and tablets continues, 2014 global spending will be over- shadowed by the decline in mature product sectors and subdued demand in emerging markets. +10% +13% -1% +3% -1% 2009 $836bn Global recession 2010 $922bn Economic recovery 2011 $1041bn Smartphone, tablet PC & emerging market strength offsets sluggish developed markets 2012 $1034bn $ value hit by currency weakness outside North America 2013 $1068bn Smartphone and tablet growth offsets decline in more mature products 2014 Forecast $1055bn Subdued emerging markets and mature product declines take prominence

7 What proportion of the population own (or have regular access to) which connected device? COMPUTER 79.5% +1% (78.6%) 15.2% (6.4%) 0.5% (0.1%) 4.3% (2.2%) 30.0% (29.7%) TABLET +129% 20.6% (9.0%) SMARTPHONE +25% 48.1% (38.3%) 29.9% (40.2%) 2.4% (2.0%) 0.5% (0.2%) Source: GfK Financial Research Survey UK Base: All 16+: Time period: 12 months ending September 2012/13 September 2013 (September 2012) UK example

8 Two biggest rivaling screens Source: GfK; Retail Channels/Consumer Demand; Computer & Media Tablets; 2007 to 2013 V.S. has grown market share within the PC&tablets from 29% to 46% last year while average price has fallen 62% from 630€ to 243€ in the last thtree years under 7 inch tablets suffered the biggest loss of 12% in market share last year while the average price has dropped 21% from 612 € to 486€ in the last three years 13-17 inch laptops

9 Source: GfK; Global retail sales data Tablets: shrinking screen sizes January 2010 – December 2013 (sales units %) 0 50 100 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 10 11 12 13 Display size: 7<8 Display size: 8<9 Display size 9<10 Display size >10 Global Europe Mid East/Africa SE AsiaPac Greater China India South America

10 US digital adspend passes TV for the first time Source: “IAB internet advertising revenue report 2013 full year results” April 2014 - Interactive Advertising Bureau (IAB) Increase of rose 17% in 2013 US internet ad revenues $42.8 billion > US TV ad revenues $40.1 billion

11 Behavioral data

12 How people around the world connect to the internet? 19% Use a tablet 65%Use a desktop computer 60% 40% Use a laptop Use a smartphone 70% of people online use more than one device to connect Source: 2013 Roper Reports® Worldwide – Consumer behavior and attitudes in 31 markets

13 Rapid change in consumer mobile behavior Global mobile ad revenue: $4.5bn in 2016, +400% from 2011 Mobile is now the primary means of going online for half of all mobile web users. Two smartphones for every PC by 2016 Global mobile transactions $617bn in 2016 4.3bn mobile users in 2012 vs. 5.2bn mobile users in 2017 Sources: Cisco, IDC, Forester, Gartner, InMobi, Foresee/Mobify, GfK

14 Make/Receive Calls Send/Receive Photos Access the Internet Listen Music or Radio Send/Receive SMS Messages 93%Make/Receive Calls 51%Send/Receive Photos 87%Send/Receive SMS Messages 45%Listen to Music/Radio 57%Access the Internet What do people around the world use mobile devices for? Source: 2013 Roper Reports® Worldwide – Consumer behavior and attitudes in 31 markets

15 Most popular tasks on desktop and mobile around the world v.s. Source: GfK Omnibus Survey in US, UK, Spain, Russia, adult internet users 2013 July-August i 60% 57% 50% 39% pay for a product online search for health related information search for a job make bank transactions check weather search for directions get information of a product before shopping 58% 43% 33%

16 48% Visit a social networking/online community site in the last 30 days globally 28%Visit a social networking/ online community site via Mobile in the last 30 days globally 54% Used their mobile device to visit a social network site How popular is social media around the world? Percentages of Internet users 15+yrs 82% Visited a social networking site in the last 30 days Social Source: 2013 Roper Reports® Worldwide – Consumer behavior and attitudes in 31 markets. Indonesia has the highest social media penetration in the world

17 What other things people do while reading news content on mobile devices? – Learnings from Australia Eat 44% Commute 42% Watch TV 36% Work 33% Use laptop 30% Music/ radio 29% Talk 21% Use tablet 18% Study 9% Read papers/magazines 9% Cook 8% Shop 6% Source: GfK m-sites product research Australia 2013 NEWS

18 Using multiple screens lineally increases the time spent consuming content Source: Media Efficiency Panel, Germany 2013 120 109 106 104 33 43 50 81 57 57 152 213 114 162 120 total (minutes)

19 Base: Total respondents who own (smartphone, tablet): Belgium (687; 601), Finland (467; 201), France (969; 596), Germany (997; 430), Netherlands (1,136; 836), Portugal (324; 187), Russia (641; 467), Spain (1,242; 776), UK (2,382; 1,431). Source: Deloitte Global Mobile Consumer Survey, May/July 2013 One in five have used their tablets for watching TV and movies online in the past week 23% 11% 23% 9% 23% 7% 23% 7% 22% 11% 19% 7% 15% 5%14% 3% 13% 4%

20 Source: GfK TV’s Digital Connections, USA 2013. Base: Has 1 or more TV App: 2012 (N=361), 2013 (N=465) *Numbers may add to more/less than 100 due to rounding App usage increases the likelihood to view the network or program on regular TV More Likely Less Likely Makes no difference App viewers are even more likely: 36% increased from 28%

21 Thank you for your attention!

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