Getting your message heard - Redshift's clear air methodology

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Information about Getting your message heard - Redshift's clear air methodology

Published on September 24, 2014

Author: Crowdology



When considering the messages your client should be associated Clear Air Methodology can identify the areas of least competition and of most interest to audiences now and in the future.

Introducing the benefits of a blended approach to listening and asking.

A way of identifying the topics that will matter and resonate.

Getting your message heard: Redshift’s Clear Air Methodology Identify the areas of least competition and of most interest to audiences now and in the future

Too much noise pollution Everyday we are bombarded by so many channels of communication. Technology has made it easy for us to be notified of every little update and we can choose the media that we consume (and on our own time too!). So how can we get create something that resonates successfully above all others?

Well there are strategies around for helping you get your message heard As this example of the planning process shows: • Speak to the right audience • Research the competition • Co-ordinate your presence, provide meaningful comment • Organize your effort • Develop a schedule • Evaluate your performance View slide

There are also tips out there for helping you identify your own message • “When creating your message consider – content – mood – language and – design” • Channel shouldn’t be forgotten either! View slide

But very few suggest tools to help you along the way • So that’s why Redshift Research has developed it’s Clear Air methodology – The Clear Air Methodology uses a mixed methodology to identify the the topics of greatest engagement within the least noise polluted part of the market

So the Clear Air Methodology can… • Identify what the market is currently speaking about in relation to your chosen topic – Identify difference in trends by key geographies as well for example • Identify what the market would like to hear about out, both now and in the future • Understand the extent to which your chosen topic is considered a strategic issue within industry – Or identify a new territory to talk about if your chosen space is too noisy

Clear air Listening through digital scraping Asking through online panels Future casting analysis Finding Clear Air…

The steps to discovering Clear Air Current conversation volume - LISTEN Trends of conversation volume - LISTEN Current target market desired conversations - ASK Future target market desired conversations – ASK Clear air

So what does Clear Air look like? Here is an example taken from the IT security space, showing the market before Futurecasting. The Clear Air (white space), is denoted by the Hot Zone box which highlights topics of importance with minimal coverage

And how can it be used in planning? The Clear Air methodology can even identify the relative strength of topics over the next 2 to 5 years, so global long term strategies can be planned. Here is an example of how Futurecasting looks in the health space.

So if you’re not sure if you are pinning your hope on the right message territory let Clear Air help

We look forward to having the opportunity to work with you Tel: +44 1732 356399 With a background in B2B and development of consumer panels, Redshift Research has a broad pedigree in marketing research consultancy. We provide audience insight, in-depth data analysis and advice to help businesses stay ahead of the curve. - We enable our clients to plan, create, transform and engage. Redshift use a range of primary research, analytical and modeling techniques to explore original and public data, social and digital data. While Redshift is based in the UK and US, the company works across the globe, across time zones and languages. Our consortium relationships give us access to 10m respondents in 60 countries worldwide via our online panel Crowdology. US Office UK Office 212-539-3214 +441732 356399 300 Park Ave South Commotion House 11th Floor Morley Road New York Tonbridge, Kent NY 10010 TN9 1 RA

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