Published on March 6, 2014
Getting The Most Out of Your Outbound Lead Generation Efforts 1
Introduction: John Barrows email@example.com © j.barrows LLC 2013 2
Sample Client List © j.barrows LLC 2013 3
Growth Goals Inbound Lead Gen © j.barrows LLC 2013 4
Target Account Characteristics © j.barrows LLC 2013 6
Your Hit List Quality © j.barrows LLC 2013 B1 C1 Meet A2 B2 C2 Convince A3 Interest A1 B3 C3 Nurture 7
Quality vs Quantity Customized Messaging 22% Targeted Messaging 8% Templates 2% © j.barrows LLC 2013 8
Quality Approach 83% of high performers have a defined strategy and make 4-8 attempts * The Bridge Group – 2012 Inside Sales Metrics 5 Unique Touches in 30 Days © j.barrows LLC 2013 9
Finding the Reason © j.barrows LLC 2013 10
Finding A Reason What? Executive quotes about…. Executive priorities Hiring /Growth Promotions New products New Client Awards Mission/Goals/Vision © j.barrows LLC 2013 11
Quote © j.barrows LLC 2013 12
Acquisition © j.barrows LLC 2013 13
Messaging Matrix – Quality © j.barrows LLC 2013 14
Messaging Matrix – Quantity © j.barrows LLC 2013 15
Knowing What Works © j.barrows LLC 2013 16
firstname.lastname@example.org www.jbarrows.com/blog www.salesfromthestreets.com 18
GO SELL SOMETHING!!!!! 19
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