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Getting Started as a PM

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Information about Getting Started as a PM
Technology

Published on March 4, 2014

Author: HubSpot

Source: slideshare.net

Description

Learn more about HubSpot's Product team and how we work: http://dev.hubspot.com/
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Getting Started as a PRODUCT MANAGER

Since you want to be a Product Manager, you know that…

…developers build products

Since you want to be a Product Manager, you know that… ∧ should

…developers build products because they like to solve problems.

…developers build products because they want to make an impact.

…developers build products because they are inspired.

…developers build products NOT because you said so.

should ∧ Thus, as a PM you 1 2 3 Present the right problems Choose the most impactful work Inspire and enable your developers

should ∧ Thus, as a PM you 1 2 3 Present the right problems Choose the most impactful work Inspire and enable your developers

Know your customer IMAGE CREDIT: Dell Inc.

Watch your Net Promoter Score (NPS) IMAGE CREDIT: Nicki Zita

Review customer ideas

Use data from Support

Track Usage 100% 92%! 87%! 90% 82%! 66%! 66%! 61%! 58%! 60% 56%! 49%! 42%! 40% 30% 72%! 72%! 70% 50% 78%! 77%! 80% 40%! 27%! 20% 10% 0% March! April! May! June! July! August! September! October!

Monitor Bugs

Watch Reliability

Conduct User Tests IMAGE CREDIT: Ben Terrett

should ∧ Thus, as a PM you 1 2 3 Present the right problems Choose the most impactful work Inspire and enable your developers

BEING A PM IS HECTIC. Organization helps you focus.

IMAGE CREDIT: Giulio Zannol BEING A PM IS CREATIVE. Organization helps you explore.

IMAGE CREDIT: Marc Wathieu BEING A PM IS INTERACTIVE. Organization helps you find patterns.

However you organize, use only one app to manage your roadmap.

Consider having a tool for: •  •  •  •  •  •  •  Roadmap/project management Issue tracking Feedback Notebook To-do list Internal communication Knowledge sharing

A PM bridges the customer’s voice with the technically possible.

Know the stack your product is built

…if only conceptually

Start in your Chrome Developer Tools

Learn some a great first language…

…and familiarize yourself with APIs using it.

THE GOLDEN RULE Don’t be afraid to ask one of your developers for help.

They’ll be psyched you are trying.

The First 8 Technical Things to Learn: •  •  •  •  •  •  •  •  HTTP & REST Chrome Development tools HTML/CSS Using a Text Editor APIs JSON Python SQL

should ∧ Thus, as a PM you 1 2 3 Present the right problems Choose the most impactful work Inspire and enable your developers

IMAGE CREDIT: Alan Levine Reinforce the Vision

AGE CREDIT: Scania Group Gain Advocates Across Your Organization

Demo with Passion IMAGE CREDIT: Tom Coates

THANKS! Maggie Georgieva, @mgieva Matt Schnitt, @mschnitt Angela DeFranco, @adefranco

Recommended Resources: Intelligent.ly Udemy “The Innovator’s Dilemma” by by Clayton M. Christensen Google Ventures product talks: http://startuplab.googleventures.com/workshops#product ○  Dan Olsen’s talk on Lean Product Management is a must-watch ●  Product Demo guidelines ●  First Round Review - http://firstround.com/review ●  Intercom.io blog - intercom.io ●  ●  ●  ● 

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