Getting close to youth at VIACOM Identify Youth

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Information about Getting close to youth at VIACOM Identify Youth
Business & Mgmt

Published on March 13, 2014

Author: InSitesConsulting_onStage

Source: slideshare.net

Description

Getting close to youth, presented at the VIACOM Identify Youth event by Joeri Van den Bergh (Gen Y expert at InSites Consulting) on Thursday March 13, 2014 in Frankfurt (DE).

ONE CONFESSION: JOERI’S THAASOPHOBIA ONE ADDICTION: LOW FAT PORN ONE PREDICTION: #SHELFIES AS A TREND IN FRANKFURT

YOLO ≠ YOLT

→ ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing

Low #selfiesteem?

4 CRITICAL SUCCESS FACTORS 1.SMILE – makes me & others laugh 1.SURPRISE – unexpected twist 1.SUSPENSE – (emotions)if it affects YOU, it is more likely to affect others 1.SELF- ID – relatable – could it happen to ME?

@Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Co-founder InSites Consulting & Gen Y expert Joeri Van den Bergh Thanks for your interest !

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