Published on March 5, 2014
Get Smart About Intelligent Content: A Checklist for Change #SmartChecklist Steve Walker, Senior Director Experis Global Content Solutions February 27, 2014
About Me Experis: Global Content Solutions We guide clients to strategically create, manage, and deliver information worldwide. @_SteveWalker ExperisSpark.com Steve.Walker@Experis.com LinkedIn: SteveWalker #SmartChecklist @_SteveWalker 2
#SmartChecklist @_SteveWalker 3
Current State / Future State What if? #SmartChecklist @_SteveWalker 4
Why are we (you) here? Goal of the next 40 minutes: - Challenge you a bit. - Provide you a tool and framework to manage the change to intelligent content. #SmartChecklist @_SteveWalker 5
Topics to Explore What is Intelligent Content? Prepare to Ride the Wave Intelligent Content and the Content Value Chain The Checklist #SmartChecklist @_SteveWalker 6
What is Intelligent Content? • Relevant • Available • Personalized • Portable • Current #SmartChecklist @_SteveWalker 7
What is Intelligent Content? Presents itself as • Ubiquitous • Mobile • Synchronized across a channel • Lower cost to produce #SmartChecklist @_SteveWalker 8
Prepare to Ride the Wave Major themes driving change – Big Data/Big Content – Customer/consumer experience – Content production mantra • Better quality • Reduced costs #SmartChecklist @_SteveWalker 9
Intelligent Content and the Content Supply Chain Authoring Enterprise Content Management #SmartChecklist @_SteveWalker User/Customer Experience Globalization 10
Flatting out the Chain Marketing/ Communications Tech Pubs Other Authoring Enterprise Content Management User/Customer Experience Globalization Authoring Enterprise Content Management User/Customer Experience Globalization Authoring Enterprise Content Management User/Customer Experience Globalization #SmartChecklist @_SteveWalker 11
The Checklist Prepare for effective creation, management, and distribution of your intelligent content #SmartChecklist @_SteveWalker 12
The Checklist Strategy Executive Sponsorship Education Strategy Budget Leadership to connect the pieces #SmartChecklist @_SteveWalker 13
The Checklist Authoring Integrate authoring processes into technology platform Resources and training around content production trends Define and manage variable content producer pools Content Curation #SmartChecklist @_SteveWalker 14
The Checklist Technology Understanding ECM technology overlaps and limitations Marketing automation solution Authoring solution CMS solution Globalization considerations Business intelligence solution #SmartChecklist @_SteveWalker 15
The Checklist User Experience Analytics Content cadence Mobile professional Content Curator #SmartChecklist @_SteveWalker 16
The Checklist Globalization Connect your Localization provider into the content supply chain Leverage the correct technologies Machine Translation LMS/TMS, etc #SmartChecklist @_SteveWalker 17
Did we accomplish our goal? Executive Sponsorship User Experience Education Analytics Strategy Content cadence Budget Mobile professional Leadership to connect the pieces Content Curator Authoring Globalization Integrate authoring processes into technology platform Connect your Localization provider into the content supply chain Resources and training around content production trends Leverage the correct technologies Define and manage variable content producer pools Machine Translation LMS Content Curation Technology Understanding ECM technology overlaps and limitations Marketing automation solution Authoring solution CMS solution Globalization considerations Business intelligence solution #SmartChecklist @_SteveWalker 18
Time to take action. #SmartChecklist @_SteveWalker 19
My Challenge to you . . . Take this framework to your manager/team and check the boxes and ….. report back. ExperisSpark.com/smartchecklist “#SmartChecklist 10 checks” #SmartChecklist @_SteveWalker 20
About the Speaker Steve Walker, Senior Director Experis Global Content Solutions • 20 years in Content related disciplines • Responsible for Content related Services profile for Experis and implementation of all content related projects • Specific focus in the maturation in the Enterprise Content Management arena. • Background includes - Enterprise Data Flow, User Experience, Web Content Management, Collaborative Technologies, Language Services, Knowledge Management, Web 2.0, Social Consulting, and other business disciplines. #SmartChecklist @_SteveWalker 21
About Experis • $22B organization • National coverage • Dedicated Global Content Solutions practice • Blend of content and technology • Top 10 provider of globalization services Global Content Value Chain #SmartChecklist @_SteveWalker 22
Questions? #SmartChecklist @_SteveWalker 23
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