Get Smart About Intelligent Content: A Checklist for Change

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Information about Get Smart About Intelligent Content: A Checklist for Change
Technology

Published on March 5, 2014

Author: IntelligentContent

Source: slideshare.net

Description

Prepare for effective creation, management, and distribution of your intelligent content
by Steve Walker, Senior Director, Experis Global Content Solutions

Get Smart About Intelligent Content: A Checklist for Change #SmartChecklist Steve Walker, Senior Director Experis Global Content Solutions February 27, 2014

About Me Experis: Global Content Solutions We guide clients to strategically create, manage, and deliver information worldwide. @_SteveWalker ExperisSpark.com Steve.Walker@Experis.com LinkedIn: SteveWalker #SmartChecklist @_SteveWalker 2

#SmartChecklist @_SteveWalker 3

Current State / Future State What if? #SmartChecklist @_SteveWalker 4

Why are we (you) here? Goal of the next 40 minutes: - Challenge you a bit. - Provide you a tool and framework to manage the change to intelligent content. #SmartChecklist @_SteveWalker 5

Topics to Explore What is Intelligent Content? Prepare to Ride the Wave Intelligent Content and the Content Value Chain The Checklist #SmartChecklist @_SteveWalker 6

What is Intelligent Content? • Relevant • Available • Personalized • Portable • Current #SmartChecklist @_SteveWalker 7

What is Intelligent Content? Presents itself as • Ubiquitous • Mobile • Synchronized across a channel • Lower cost to produce #SmartChecklist @_SteveWalker 8

Prepare to Ride the Wave Major themes driving change – Big Data/Big Content – Customer/consumer experience – Content production mantra • Better quality • Reduced costs #SmartChecklist @_SteveWalker 9

Intelligent Content and the Content Supply Chain Authoring Enterprise Content Management #SmartChecklist @_SteveWalker User/Customer Experience Globalization 10

Flatting out the Chain Marketing/ Communications Tech Pubs Other Authoring Enterprise Content Management User/Customer Experience Globalization Authoring Enterprise Content Management User/Customer Experience Globalization Authoring Enterprise Content Management User/Customer Experience Globalization #SmartChecklist @_SteveWalker 11

The Checklist Prepare for effective creation, management, and distribution of your intelligent content #SmartChecklist @_SteveWalker 12

The Checklist  Strategy Executive Sponsorship Education Strategy Budget Leadership to connect the pieces #SmartChecklist @_SteveWalker 13

The Checklist  Authoring  Integrate authoring processes into technology platform  Resources and training around content production trends  Define and manage variable content producer pools  Content Curation #SmartChecklist @_SteveWalker 14

The Checklist  Technology  Understanding ECM technology overlaps and limitations  Marketing automation solution  Authoring solution  CMS solution  Globalization considerations  Business intelligence solution #SmartChecklist @_SteveWalker 15

The Checklist  User Experience  Analytics  Content cadence  Mobile professional  Content Curator #SmartChecklist @_SteveWalker 16

The Checklist  Globalization  Connect your Localization provider into the content supply chain  Leverage the correct technologies  Machine Translation  LMS/TMS, etc #SmartChecklist @_SteveWalker 17

Did we accomplish our goal?  Executive Sponsorship  User Experience  Education  Analytics  Strategy  Content cadence  Budget  Mobile professional  Leadership to connect the pieces  Content Curator  Authoring  Globalization  Integrate authoring processes into technology platform  Connect your Localization provider into the content supply chain  Resources and training around content production trends  Leverage the correct technologies  Define and manage variable content producer pools  Machine Translation  LMS  Content Curation  Technology  Understanding ECM technology overlaps and limitations  Marketing automation solution  Authoring solution  CMS solution  Globalization considerations  Business intelligence solution #SmartChecklist @_SteveWalker 18

Time to take action. #SmartChecklist @_SteveWalker 19

My Challenge to you . . . Take this framework to your manager/team and check the boxes and ….. report back. ExperisSpark.com/smartchecklist “#SmartChecklist 10 checks” #SmartChecklist @_SteveWalker 20

About the Speaker Steve Walker, Senior Director Experis Global Content Solutions • 20 years in Content related disciplines • Responsible for Content related Services profile for Experis and implementation of all content related projects • Specific focus in the maturation in the Enterprise Content Management arena. • Background includes - Enterprise Data Flow, User Experience, Web Content Management, Collaborative Technologies, Language Services, Knowledge Management, Web 2.0, Social Consulting, and other business disciplines. #SmartChecklist @_SteveWalker 21

About Experis • $22B organization • National coverage • Dedicated Global Content Solutions practice • Blend of content and technology • Top 10 provider of globalization services Global Content Value Chain #SmartChecklist @_SteveWalker 22

Questions? #SmartChecklist @_SteveWalker 23

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