Get Media Ready: Expert tips to get you ready for your next media interview

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Information about Get Media Ready: Expert tips to get you ready for your next media interview
Business

Published on February 12, 2009

Author: ahg3

Source: slideshare.net

Description

Your ability to deliver a clear, concise message is extremely important. That’s why message preparation and media coaching is a strategic and necessary part of an overall communications program. If you are well-prepared, reporters will not only use your quotes in their story… they may use you in another story.

“ I Didn’t Say THAT !” Expert Secrets to Get Media Ready! Copyright 2009 Communication Strategy Group

Who the heck is this guy? Copyright 2009 Communication Strategy Group

Who the heck is this guy?

Let’s take a headcount… Copyright 2009 Communication Strategy Group

Let’s take a headcount…

You’re a Rock Star! Copyright 2009 Communication Strategy Group

You’re a Rock Star!

Bring it On! Copyright 2009 Communication Strategy Group

Bring it On!

What!?! Copyright 2009 Communication Strategy Group

What!?!

No worries! Copyright 2009 Communication Strategy Group

No worries!

Why am I here again? Copyright 2009 Communication Strategy Group

Why am I here again?

You CAN take it with you! Copyright 2009 Communication Strategy Group

You CAN take it with you!

How do I get media attention? Copyright 2009 Communication Strategy Group

How do I get media attention?

Editorial is not Advertising. Copyright 2009 Communication Strategy Group

Editorial is not Advertising.

Brandtelling (Brand + Storytelling) Copyright 2009 Communication Strategy Group

Brandtelling (Brand + Storytelling)

Brandtelling uses brand stories. Copyright Communication Strategy Group & Brandtelling® 2008

Brandtelling uses brand stories.

Industry news, local angle, something only your know. Copyright 2009 Communication Strategy Group

Industry news, local angle, something only your know.

Studies & Surveys. Copyright 2009 Communication Strategy Group

Studies & Surveys.

Thought Leadership. Copyright 2009 Communication Strategy Group

Thought Leadership.

Ready? Copyright 2009 Communication Strategy Group

Ready?

Get Media Ready! Copyright 2009 Communication Strategy Group

Get Media Ready!

Get reporter info Compose your thoughts Call reporter back Copyright 2009 Communication Strategy Group The 15 Minute Rule

Get reporter info

Compose your thoughts

Call reporter back

Secret #1: An interview is not a conversation. Copyright 2009 Communication Strategy Group

Secret #1: An interview is not a conversation.

Secret #2: You must know your core message. Copyright 2009 Communication Strategy Group

Secret #2: You must know your core message.

Secret #3: You will be paraphrased. Copyright 2009 Communication Strategy Group

Secret #3: You will be paraphrased.

Secret #4: YOU are driving the story. Copyright 2009 Communication Strategy Group

Secret #4: YOU are driving the story.

Secret #5: No two reporters are alike. Copyright 2009 Communication Strategy Group

Secret #5: No two reporters are alike.

Secret #6: Each reporter wants something different. Copyright 2009 Communication Strategy Group

Secret #6: Each reporter wants something different.

Secret #7: Reporters are busy & lazy. Copyright 2009 Communication Strategy Group

Secret #7: Reporters are busy & lazy.

Secret #8: Reporters want news with a twist. Copyright 2009 Communication Strategy Group

Secret #8: Reporters want news with a twist.

Secret #9: Reporters want news with all the fixin’s. Copyright 2009 Communication Strategy Group

Secret #9: Reporters want news with all the fixin’s.

Secret #10: YOU are the expert, so keep it simple. Copyright 2009 Communication Strategy Group

Secret #10: YOU are the expert, so keep it simple.

Secret #11: Reporters’ deadlines really matter. Copyright 2009 Communication Strategy Group

Secret #11: Reporters’ deadlines really matter.

Secret #12: Most people forget to use their notes. Copyright 2009 Communication Strategy Group

Secret #12: Most people forget to use their notes.

Secret #13: Reporters like it when you’re concrete. Copyright 2009 Communication Strategy Group

Secret #13: Reporters like it when you’re concrete.

Secret #14: Picture words are more persuasive. Copyright 2009 Communication Strategy Group

Secret #14: Picture words are more persuasive.

Secret #15: Sometimes you need to talk in code. Copyright 2009 Communication Strategy Group

Secret #15: Sometimes you need to talk in code.

Secret #16: “Off the record” isn’t. Copyright 2009 Communication Strategy Group

Secret #16: “Off the record” isn’t.

Secret #17: Freelancers may be your best friends. Copyright 2009 Communication Strategy Group

Secret #17: Freelancers may be your best friends.

Secret #18: Picture = 1,000 words. Caption = Priceless. Copyright 2009 Communication Strategy Group

Secret #18: Picture = 1,000 words. Caption = Priceless.

Secret #19: Your frame of reference is different. Copyright 2009 Communication Strategy Group

Secret #19: Your frame of reference is different.

Secret #20: It’s OK to stop talking. Copyright 2009 Communication Strategy Group

Secret #20: It’s OK to stop talking.

Questions? Copyright 2009 Communication Strategy Group

Questions?

Free (and almost free) PR Resources http://services.GoCSG.com (scroll down to bottom for link to listing) Copyright 2009 Communication Strategy Group

Free (and almost free)

PR Resources

http://services.GoCSG.com

(scroll down to bottom for link to listing)

a strategic brand marketing agency www.GoCSG.com www.Brandtelling.com Services.GoCSG.com 866-997-2424 [email_address] Copyright 2009 Communication Strategy Group

a strategic brand marketing agency

www.GoCSG.com

www.Brandtelling.com

Services.GoCSG.com

866-997-2424

[email_address]

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