Published on February 5, 2014
ONE CONFESSION: PATRICK’S GENDER SWITCH ONE ADDICTION: JOERI’s LOW FAT PORN ADDICTION ONE PREDICTION: FROM BIG DATA TO SMALL LUCK
BEING IN THE HEART OF YOUTH MEANS CELEBRATING * BEING PART OF THEIR JOURNEY * BEING… NOT BORING * SHARING STORIES * * ALL THE TIME
The research design • 3 weeks June-July 2013 • 10 countries & in one language (English) • 120 active community participants + 30 active blog participants across all 10 countries • Total of 2820 community posts + 322 blog posts
→ ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing
4 SHARING SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?
(WH)Y DON’T YOU TALK TO MIE? Patrick Alders Patrick.Alders@beviacom.com Joeri Van den Bergh @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com
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