Get close to youth at MIE 2014

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Information about Get close to youth at MIE 2014
Business & Mgmt

Published on February 5, 2014

Author: InSitesConsulting_onStage

Source: slideshare.net

Description

Get close to youth at MIE 2014 by Joeri Van den Bergh (InSites Consulting) and Patrick Alders (BE VIACOM) on Wednesday February 5, 2014 in Utrecht (NL).

PATRICK ALDERS

PATRICK ALDERS

ONE CONFESSION: PATRICK’S GENDER SWITCH ONE ADDICTION: JOERI’s LOW FAT PORN ADDICTION ONE PREDICTION: FROM BIG DATA TO SMALL LUCK

BEING IN THE HEART OF YOUTH MEANS CELEBRATING * BEING PART OF THEIR JOURNEY * BEING… NOT BORING * SHARING STORIES * * ALL THE TIME

The research design • 3 weeks June-July 2013 • 10 countries & in one language (English) • 120 active community participants + 30 active blog participants across all 10 countries • Total of 2820 community posts + 322 blog posts

27% 46%

55% 69%

→ ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing

4 SHARING SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?

Low #selfiesteem?

27% 15%

THAASOPHOBIA

36% 29%

(WH)Y DON’T YOU TALK TO MIE? Patrick Alders Patrick.Alders@beviacom.com Joeri Van den Bergh @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com

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