Get Ahead of the Trends for Success in Social Media Marketing

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Information about Get Ahead of the Trends for Success in Social Media Marketing

Published on May 12, 2016

Author: ltbeyer

Source: slideshare.net

1. #MENTIONTRENDS @LAURENTEE GET AHEAD OF THE TRENDS BE SUCCESSFUL IN SOCIAL MARKETING

2. #MENTIONTRENDS @LAURENTEE LAUREN TEAGUE SOCIAL MEDIA COACH

3. #MENTIONTRENDS @LAURENTEE THINK OF SOCIAL CHANNELS AS CONTENT HUBS 1

4. SOCIAL MEDIA IS MORE THAN A REDIRECT

5. #MENTIONTRENDS @LAURENTEE SOCIAL CHANNELS ARE BECOMING CONTENT HUBS A WINNING STRATEGY NEEDS BASE HITS AND HOME RUNS ▸ Develop an editorial strategy that produces solid day-to- day content to keep your brand top of mind. ▸ Add value to your audience’s news feed ▸ Develop thematics that the audience can come to expect, driving appointment viewing and engagement. ▸ Complement day-to-day with larger tentpole ideas and executions ▸ Set measurable goals for both daily and tentpole content

6. #MENTIONTRENDS @LAURENTEE SOCIAL CHANNELS ARE BECOMING CONTENT HUBS CONTENT LIVES ON MANY CHANNELS, RATHER THAN JUST YOUR WEBSITE ▸ Decentralized content is a result of successful content repositories and hubs, like Slideshare and Medium. ▸ Content that is published natively to these content hubs benefit from greater opportunity for discovery and distribution. ▸ Facebook is now in the distribution game with Instant Articles

7. #MENTIONTRENDS @LAURENTEE CREATE STORIES SPECIFICALLY FOR A SOCIAL MEDIA CHANNEL

8. #MENTIONTRENDS @LAURENTEE SOCIAL CHANNELS ARE BECOMING CONTENT HUBS AS SOCIAL CHANNELS MATURE, BRANDS WILL BE MORE COMFORTABLE CREATING CONTENT SPECIFICALLY FOR DISTRIBUTION ON A SINGLE CHANNEL

9. #MENTIONTRENDS @LAURENTEE SOCIAL CHANNELS ARE CONTENT HUBS CONSIDER SNAPCHAT ▸ Content is created and consumed entirely within the mobile app ▸ No app switching or linking ▸ Temporary, never permanent ▸ Inherently social first ▸ Stories enable real time movie making, one clip at a time

10. #MENTIONTRENDS @LAURENTEE MAKE CONTENT THAT MOVES, SINGS AND SMILES 2

11. CONTENT THAT MOVES

12. VIDEO ON THE SMALL SCREEN Cisco predicts mobile video will make up 69% of the world’s internet traffic by 2018.

13. #MENTIONTRENDS @LAURENTEE MAKING CONTENT MOVE VIDEO IS KEY IN EVERY SOCIAL CHANNEL ▸ Social channels continue to optimize for video that is posted directly into their channel, natively, rather than a link from YouTube or another hosting site. ▸ Several ways to create and produce effective videos: ▸ GIFs, Cinemagraphs and Animations ▸ Under 10 seconds: Vine, Snapchat ▸ Over 30 seconds: Twitter, Facebook, Instagram ▸ Live: Periscope, Blab, Facebook Live

14. #MENTIONTRENDS @LAURENTEE 2.8X A VIDEO UPLOADED DIRECTLY TO TWITTER IS 2.8 TIMES MORE LIKELY TO BE AMPLIFIED THAN VIDEO SHARED FROM ANOTHER PLATFORM

15. #MENTIONTRENDS @LAURENTEE MAKE CONTENT THAT MOVES KEYS TO PRODUCING SUCCESSFUL VIDEO FOR SOCIAL ▸ Lead with the take-home message or call to action in the first five seconds. Audiences won't stop scrolling to watch through the end of every video. ▸ Produce with the assumption that most video is watched on mute in social media. Use captions, graphics, and animation effectively to present the full message, or at least get users to click on the video & hear sound. ▸ Immersive 360º and Virtual Reality formats are quickly becoming the next big thing. Technology is making it easier to film and watch this exciting type of video.

16. #MENTIONTRENDS @LAURENTEE

17. #MENTIONTRENDS @LAURENTEE 9.7” IPAD PRO 32GB: $729 OCULUS RIFT: $599 360FLY CAMERA: $400 GOPRO HERO4 SILVER: $400 IPAD MINI 2 16GB: $399 SAMSUNG GEAR VR: $99

18. CONTENT THAT SINGS

19. PODCASTS ARE BIG BUSINESS THE SAME NUMBER OF PEOPLE LISTEN TO PODCASTS AS USE TWITTER

20. #MENTIONTRENDS @LAURENTEE IN 2014, MOST PODCASTS WERE LISTENED TO ON THE COMPUTER. NOT ANYMORE.

21. CONVINCEANDCONVERT.COM

22. #MENTIONTRENDS @LAURENTEE REINVENT THE MIXTAPE “GOD IS A DJ, LIFE IS A DANCE FLOOR LOVE IS A RHYTHM YOU ARE THE MUSIC”

23. #MENTIONTRENDS @LAURENTEE CONTENT THAT SMILES

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