Published on February 28, 2014
The Geomarketing technology gives enterprises the possibility to obtain a register, in real time, of sociodemographic changes, movement patterns, Geospatial information and any other atribute of this Data that promotes the profitability of the company efforts.
Social Location Marketing Today, there are trending topics that create a new platform that companies can use to expand their marketing activities exponentially. Location Movility Data Analysis Real Time Action
Databases gather a wide class of information (different sources and file extentions). • • • • • • • Online Transactions Number and type of mobile devices Card numbers Sale opportunities Points Subscriptions And more… All this data can be inserted in a virtual map allowing you to visualize your information.
Geomarketing benefits 1 Know where your product is being sold in real time. Build a relation between preferences, behavior and time rate. Obtain higher knowledge of the market and also the ability to focalize efforts. Be the first to establish sale areas, selecting businesses or companies that are in the client’s route. You will be able to display sales per client. Also, you will analize the people traffic in shopping areas. You can create alternative routes for the costumers and redirect your business efforts.
Geomarketing benefits 2 Locate the area of influence to specify the consumer’s group whose necessities are being covered. It will solve your doubts: Where to start a new advertising campaing, What is your employees’s performance? Where are your employees? Did they accomplish their routes? You will be able to create ranks per income which will be display in virtual maps Your brand will earn loyalty thanks to a more deeply relationship with your costumers. Record activities and tours. You can create Geo-Referenced reminders.
With geomarketing enterprises are capable of tracking any mobile unit. In this case: users can be equip with smartphones/GPS or through A-GPS triangulation
Set alerts and interest zones Create security areas and alerts for employees, units and customers. Set up various perimeters from which messages will be recieved. Also, you can order that certain functions be accomplish according to time and date preferences. Create notifications to know about the amount of people or units in specific zones. Supervise your team - Follow closely your BTL activities – Consumer migration analysis in real time.
Geo marketing applied to the redistribution of clients (manage your traffic balance) time, location and attention.
Geomarketing and Social Networks Through the use of Geomarketing and social networks technology the enterprises can obtain new information using Data mining, a process which allows you to pick up, analyze and link data to be used in campaigns improving the performance of your marketing activities. Beneficios You can discover new ways of developing viral campaings. Clients will give you their presence constantly while they access to the social network. You have to your disposition new marketing tools. It will connect you with potencial clients. Manage controversies in a personal way. Gain feedback from your consumers.
Our system allows the interaction between different members located in a map thanks to our microblogging platform. This software can be adjust to connect any database (MS SQL / MySQL) to read and render the map information. BASES DE DATOS
Moreover, our expert team of developers brings you the chance to customize these functions to add more features to the product. Plus, if the client wants to expand the product to, i.e.: managing queue, redistribution of operational resources, and others; Techno Global can include the necessary modules without problems. We develop the customization based in your budget.
GeoMarketing is the leading source for daily location and mobile marketing news to connect CMO's and senior marketers with today's mobile consumers.
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