Generosity Fallon Kc

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Information about Generosity Fallon Kc
Business & Mgmt

Published on October 3, 2008

Author: JohnKingFallon



Fallon's Director of Brand Innovation, John King, talks at Barkley's Creativity Symposium about Generosity in advertising.


Platform creativity Game changing strategies in commoditized categories Forcing reappraisal Creating a category of ONE Challenger branding Return on imagination

social currency solution neutral disruption


entertainment social brand VALUE

Right Idea. Wrong Word. • It’s about building an idea in the world. • It’s about leaving something behind. • It’s about creating win-win scenarios. • It’s about making sure the audience is getting as much as the brand.

Give a little bit. Give a little bit of your love to me. I’ll give a little bit of my life for you. Now’s the time that we need to share. So find yourself, we’re on our way back home.


Generosity Goes Beyond Paid Messaging. Brand Brand Idea Behavior Account Planning Connection Planning ideas involvement experience

Generosity Builds Ideas In The World And Leaves Something Behind.

Generosity Shifts How We Define Big Ideas. Then: Now: Ideas about brands. Brands about ideas.

It Makes People And Companies Happy To See Each Other.

This Isn’t Charity. Generous Brands Are Thriving Globally.

It Scales.

Tate Tracks we are fallon

Generosity Means Doing More.

Generosity Is About Letting Go. “Nothing chillin at the Holidae Inn (Who you wit?) Me and my peeps won’t you bring four of your friends”. Chingy

Generosity Changes Planning.

Street Magician.

Author To Editor.

Generosity Requires New Metrics.

Trust Identification Social Participation Ownership

Generosity Is Better For Us.

“Music can change the world because it can change people.” Bono

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