Published on October 3, 2008
GENEROSITY LEARNING TO GIVE INSTEAD OF TAKE we are fallon
Platform creativity Game changing strategies in commoditized categories Forcing reappraisal Creating a category of ONE Challenger branding Return on imagination
social currency solution neutral disruption
entertainment social brand VALUE
Right Idea. Wrong Word. • It’s about building an idea in the world. • It’s about leaving something behind. • It’s about creating win-win scenarios. • It’s about making sure the audience is getting as much as the brand.
Give a little bit. Give a little bit of your love to me. I’ll give a little bit of my life for you. Now’s the time that we need to share. So find yourself, we’re on our way back home.
It’s about GENEROSITY
Generosity Goes Beyond Paid Messaging. Brand Brand Idea Behavior Account Planning Connection Planning ideas involvement experience
Generosity Builds Ideas In The World And Leaves Something Behind.
Generosity Shifts How We Define Big Ideas. Then: Now: Ideas about brands. Brands about ideas.
It Makes People And Companies Happy To See Each Other.
This Isn’t Charity. Generous Brands Are Thriving Globally.
Tate Tracks we are fallon
Generosity Means Doing More.
Generosity Is About Letting Go. “Nothing chillin at the Holidae Inn (Who you wit?) Me and my peeps won’t you bring four of your friends”. Chingy
Generosity Changes Planning.
Author To Editor.
Generosity Requires New Metrics.
Trust Identification Social Participation Ownership
Generosity Is Better For Us.
“Music can change the world because it can change people.” Bono
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Generosity is the recipe of modern branding. It’s about providing value to the audience: entertainment value, social value, and brand value.
View 42282 Generosity posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn.
Generosity 1. Generosity R.E. Hapuarachchi 11000546 2. What is it? Why give? How to give? How not to give? Generosity 3. Whatis it? 4.
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GENEROSITY Release Gratitude Celebrate Potential Release Your Tomorrows Generosity Coaching Release Your Tomorrows Release the things holding you back.
Generosity is the recipe of modern branding. It's about providing value to the audience: entertainment value, social value, and brand value.
KC @ KC_Moggie. Professional who loves my job, MUFC in my veins, love Marvel, DC, Star Wars, hate Animal Cruelty, lives by the mantra of treat life with ...
Professional Generosity in Action Nov 18, 2014 Education ... Generosity Fallon Kc Professional self-development of teachers through action research