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'Generation SpongeBob' or Generation Z. Who these kids are and how to reach them with digital marketing.

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Information about 'Generation SpongeBob' or Generation Z. Who these kids are and how to...
Marketing

Published on February 28, 2014

Author: gerdavandamme

Source: slideshare.net

Description

Whether we call them Generation Z, Generation SpongeBob, the Homeland Generation, the Digital Natives or Post-Millennials... children of the new generation, born after the late 90’s, are more digitally connected than any other generation of kids. Also, never before ‘kidsfluence’ has been this powerful.
For marketeers who are targeting these kids, a good understanding of the (digital) life of this generation is key. How do they think and behave? What do they like? Through what (digital) media can you reach them? How do they perceive those media? How can you reach their mums? What are the mums' preferred digital media?
These are some of the questions that are answered in this presentation.
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