Published on March 7, 2014
Gen C Gen C = Social Media Generation Be A Plus | Copyright © February 2014 Their new Hierarchy of Needs Their new Ritual Their Power to move the world
The rising popularity of ‘social media’ Has seen the rising population of ‘social media generation’ “Gen C” Who are they? What are their needs? Why they spend so much time on social media? How to win their hearts?
Gen C is not about age Forget about Baby Boomers : born roughly 1946 – 1964 Generation X : born early to mid 1960s to early 1980s Generation Y “Millennial”: born 1980 to late 1990s Generation Z : born early 2000s and on Gen C is not about age It is about how people who are active in social media live All Gen Y and Gen Z are Gen C As well as‘social-media user’Gen X © Be A Plus
Gen C is Social Urbanista Urban lifestyle Social-Media Citizen (first thing when wake up | Last thing before sleep | Most of the time awake) Multi-screen consumption Smart phone is like 3rd hand Driven by ‘Social Metrics’ View | follow | like | comment | share | retweet © Be A Plus
Gen C is The Most… The Most Populated Generation Gen X + Gen Y + Gen Z + the next Gen (The Citizens of) The Most Populated Cities Cities like Facebook, Instagram, Twitter, LINE, etc. The Most Powerful ‘Social Mover’ Highest awareness on social issues & responsibilities Highest capabilities in social networking © Be A Plus
To win over Gen C It’s like Your Brand is… winning the majority of consumers, having‘brand ambassadors’with high convincing power and having the team to move the world with you © Be A Plus
Win Over Gen C By understanding… Their Traits & Their new Hierarchy of Needs
Gen C Traits 1. Casual Life No line between work & play Work & Play on the same devices Work & Play Wherever | Whenever | However 2. Connected 6. Creative Being creative is admiring & inspiring and what they ‘Wannabe’ 6Cs of Gen C Online Connection is like breathing, you cannot live without it Always On, Always In 5. Captured by sec 3. Community Shorter attention span Shorter storytelling Belongs to multi-community 4. Celeb Everyday activities become“great effects” And can make someone famous © Be A Plus “In the future, everyone will be world-famous for 15 minutes” Andy Warhol (1968)
Gen C Needs 1. Casual Life No line between work & play Work & Play on the same devices Work & Play Wherever | Whenever | However 2. Connected 6. Creative Online Connection is like breathing, you cannot live without it Always On, Always In Being creative is admiring & inspiring and what they ‘Wannabe’ 5. Captured by sec 3. Community Shorter attention span Shorter storytelling Belongs to multi-community 4. Celeb Everyday activities become“great effects” And can make someone famous © Be A Plus “In the future, everyone will be world-famous for 15 minutes” Andy Warhol (1968)
The New Hierarchy of Needs Desired Concept of Living “Co-Creation” Ritual “Co-Create” - Fulfilled to be/act creative - Be a part of… - Can be called as creative 6. Creative Self-Fulfillment 4. Celeb - Win over short attention span - Be famous (even for awhile) 3. Community From anybody to somebody in the community Catalyst: 5. Captured by sec Esteem Belonging Security Living © Be A Plus 2. Connected 1. Casual Life As long as you are connected / living a casual life, then you wanna be somebody once in awhile
Gen C Ritual “Co-Create” Is the Ritual to make Gen C become ‘SOMEBODY’ This is why Gen C are addicted to Social *Thai people spend averagely 8.7 hrs/day on social media
Because Social gives them… 1. Space to co-create 2. Freedom to co-create Broader Deeper Closer Connecting The Dots 3. Speed to co-create Wherever Whenever Whatever Whoever However Real-time Fresh Shared feeling Trend Movement 4. Level to co-create View Like Follow Comment Share Retweet Post © Be A Plus 5. Reward to co-create View Like Follow Comment Share Retweet
Gen C Power “Co-Creation” & “Social” The new power to move the world Something created Power of Social S (X + C) = MORE Co-Creation © Be A Plus - - - - - - Fresher Newer Better Wider Deeper More real than ever
With their new ritual “Co-Creation” combined with the power of “Social” Gen C is ready to move the world Are you ready?
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