Gem listeners - Education

33 %
67 %
Information about Gem listeners - Education
Business & Mgmt

Published on March 4, 2014

Author: davidlloydradio



One of the periodic studies conducted by Orion Media into the attitudes of its radio audiences.

In the attached, listeners to Gem 106 in the East Midlands give their opinions on education and training. For further details, contact www.orionmedia,com

Talk to Gem Education

70% of respondents are parents 16% Pre-School 29% Primary School 21% Secondary School 11% Higher Education 20% Left Education 35% are parents to children in full time education Talk to Gem (June 2013) Base: 462

What is the highest level of education you have achieved? 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% GCSE or equivalent Talk to Gem (June 2013) Base: 462 A Level or equivalent Bachelor Degree Masters Degree

Attitudes to School 80% 60% 40% 20% Strongly Agree Agree 0% Strongly Disagree Disagree -20% -40% -60% It is worth paying for additional tuition to coach children for exams Talk to Gem (June 2013) Base: 462 It matters what school you go to If you can afford Children should be it, private education encouraged to apply to gives children the best schools with an start in life entrance exam

What do you think is the best option for post 16 education? 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Apprenticeships Talk to Gem (June 2013) Base: 462 Moving to college Staying at school

To what extent do you think parents influence teenagers decisions on where to study post 16? No influence Moderate influence Significant influence Parents make the decision for them Talk to Gem (June 2013) Base: 462

What are the most important factors when choosing where to study? 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Courses offered Talk to Gem (June 2013) Base: 462 Location Results record Facilities Friends Free transport

Attitudes to University 60% 40% 20% 0% Strongly Agree Agree -20% Strongly Disagree Disagree -40% -60% -80% For most careers a degree In today's competitive job will improve job market having a degree is prosepects essential Talk to Gem (June 2013) Base: 462 I don't think it's worth going to university

Living with parents vs. Moving away 50% 45% 40% 35% 30% 2% of listeners are students planning to live at home 25% 25% stated that their children / friends children were planning to live at home while studying 20% 15% 10% 5% 49% of listeners feel that students will move away if it’s not possible to commute to their chosen university from their family home 0% Living at home Talk to Gem (June 2013) Base: 462 Move to chosen university

Would you return to education? 70% 60% 50% 8% Apprenticeship 12% would return to full time education 40% 30% 48% would if it was part time 20% 10% 0% Yes Talk to Gem (June 2013) Base: 462 No

Already Studying... “Already doing a degree part time while I work full time” “In the middle of retraining” “I'm already completing part time training” Talk to Gem (June 2013) Base: 462

21% 21% of Gem 106 listeners state that the company they work for offers apprenticeships Talk to Gem (June 2013) Base: 462

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